Effective Communication Planning: A Case Study

The assignment provides a detailed analysis of a communication plan, featuring a case study on effective communication between managers and leaders. The plan includes activities for interviewing managers and leaders, collecting information, analyzing data, and drawing conclusions. The study highlights the importance of teamwork, language skills, and cultural awareness in effective communication.

Planning a communication (Template)
Case scenario number
Communicating as a Manager
Leader
Reason for communication To enable free flow of information among the employees
and staff with the management level. It will help in
resolving conflict among the employees.
Goal of the
communication
The goal is to manage the people who work in the
organization and make them work for organizational
improvement.
Positive Negative Positive
Surface,
chitchat, light
hearted
introduction
Global
Sector
The manager was
interested to work
with a global
population
He had language
problem
He was pro
active and
interested to
travel abroad
National
Organisatio
n
The manager was
organizing his
team well and
planning to move
across the border
He was not
satisfied with his
own region
He was more
interested in
working with
the international
population
State
Individual
The manager was
well settled in his
local area
He was not
interested in
working with the
global population
He tried to work
brilliantly with
the locals and
improve them
Question
why is this
happening /
challenging
can we can
this )
Global
Sector
What is the
benefit of working
across the border?
How do you want
to overcome
your language
problem?
How do you
want to improve
your skills for
working abroad?
National
Organisatio
n
Why do you want
to move out?
What is lacking
in your region?
What has
attracted you to
work globally?
State
Individual
What are the
benefits in your
area?
Why don’t you
want to go
abroad?
How do you
plan to manage
the locals?

Partnerships
team work
(lets do this
together)
Global
Sector
Interested in
teamwork
Avoids speaking
too much
Want to learn
new language
National
Organisatio
n
Interested in
teamwork
Lack the skills of
working together
He liked to
interact with
cross cultural
people
State
Individual
Interested in
working with local
teams
Not interested in
working with
cross cultural
team
Wanted to
improve the
local people
Action plan
Activities Week 1 Week 2 Week 3 Week 4
Interviewing
manager
Interviewing
leader
Collecting
information
Analyzing
information
gathered
Finding a
conclusion
Time table
Activities 5 days 10 days 20 days 30 days
Interviewing
manager
Interviewing
leader
Collecting
information
Analyzing
information
gathered
Finding a
conclusion
Signature
Communicat
or 1
Signature

Communicat
or 2
Date
As per the template it can be concluded that there were mixed responses from the
interviewee. However there was not much difference among the responses of the leader and
manager. This is because in the contemporary business environment the managers are becoming
a leader simultaneously. They are not only managing a team but linking the company objectives
with the individual goals.
The interview could be better if there were no time constraints and some more questions
could be set up. These were the weaknesses on the part of the interviewer which needed to be
improved. More managers or leaders could be interviewed to deduce better and valid conclusion.

Bibliography
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), pp.205-221.
van den Eertwegh, V., van der Vleuten, C., Stalmeijer, R., van Dalen, J., Scherpbier, A. and van
Dulmen, S., 2015. Exploring residents’ communication learning process in the workplace: A
five-phase model. PLoS One, 10(5), p.e0125958.