Planning for Growth in the Pacific Computers

Planning for Growth

Table of Contents
INTRODUCTION.........................................................................................................3
LO 1 ..............................................................................................................................3
P1 Analyse key considerations for evaluating growth opportunities and justify
these considerations within an organisational context..............................................3
Political factor:..........................................................................................................4
P2 Opportunities to grow using Ansoff matrix.........................................................6
LO 2...............................................................................................................................9
P 3 Sources of funding that are available to the Pacific Computers and its merits &
demerits:....................................................................................................................9
LO 3 ............................................................................................................................11
P4 Business plan for growth which includes strategic objectives, financial
information for scaling up a business......................................................................11
LO 4.............................................................................................................................14
P 5 Ways of succession and exiting for enterprises and its benefits & limitation: 14
CONCLUSION............................................................................................................15
REFERENCES............................................................................................................17

INTRODUCTION
Every business wants to grow and expand in the new market and increase its
market share. For growing business proper planning need to be done. Planning is a
strategic action taken by company to build a path through which its objective to
expand its business is achieved. It is a process where business allocates its resources
to adopt changes like digital disruption which differentiate company from its
competitors. Companies develop business growth plan by doing market research,
identify the needs of customer, available resources and competitors analysis. These
all factors help company to make effective business plan. Present report is based on
Pacific computers company which provide IT and Audio-Visual services to its
customers. Company innovates its products by implementing new technologies and
build a long-lasting relation with the clients. Report will contain the key
considerations in evaluating growth opportunities by doing PESTEL analysis, Ansoff
matrix. Study also includes various sources of funding available for expansion of
business and benefits and drawbacks of each source of fund. This will help company
in choosing the best way to source its business with funds. Further report also
contains a business plan where company states its mission, vision, objectives, SWOT
analysis, financial planning and monitoring and control to grow its business and
allocate funds properly. Lastly report contains succession or exit options stating
benefits and limitations of each option.
LO 1
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.
Pacific computers
Pacific company is the IT sector company with leading share in UK. The firm
is providing IT solution in the United Kingdom. It has 6.1 million sales in years 2017
and 6.5 million pound sales in the year of 2018. At present the total number of worker

working with that firm is 30 thousand. PESTEL Analysis and Porter's Generic
Strategies on the company are discus below:
PESTEL Analysis of Pacific computers
Pacific computers are doing PESTEL analysis for identifying the growth
opportunities of the company through monitoring on the external factors of market
surrounding:
Illustration 1: PESTEL Analysis
(source: MARKETING THEORIES – PESTEL ANALYSIS,
2018)
Political factor:
These factor is concerns about the governments intervenes in the country's
economy. Political factors are concerns in terms of policies of government, political
stability or instability in market, taxation policies, law like trade law, labour law,
environmental laws etc. are included in the political factors. If there is any
fluctuation in such terms , it affects the market and business growth.
Economical factor: