Planning for Growth

This presentation discusses growth planning and business strategies to increase productivity and market share. It focuses on designing a business plan for growth using Prufrock cafe as a case study. The presentation covers topics such as objectives, company description, product and service description, market analysis, marketing and sales strategy, organization and management, daily operations, financial history and funding, and financial plan and projections.

PLANNING FOR
GROWTH

TABLE OF CONTENT
 INTRODUCTION
 P4 DESIGN BUSINESS PLAN FOR GROWTH
 CONCLUSION
 REFERENCES

INTRODUCTION
 Growth planning is a business strategical action which helps business owners to
evaluate the economic growth and increase productivity. Planning also helps to
optimally utilize all the available resources in the operation of business
activities which helps to grow.
 Growth planning also ensures the market trends which will help to implement
business transition to increase the efficiency of the products and services. This
includes market analysis of external factors of business environment helps to
understand the competitors strategical policies.

P4 DESIGN BUSINESS PLAN FOR
GROWTH
Executive Summary
 Product development is being used by Prufrock so that they can
gain the funds they need to expand themselves. Prufrock cafe is
starting a new coffee in business which is green coffee.
 This is going to be accepted by customers and after a lot of
analysis the cafe wants to launch this product. It is very important
for cafe to launch new product so that they can get competitive
advantage in market which is a very important factor for the Cafe.

CONTINUE
Objectives
 To increase sales of new product of Prufrock cafe, green
coffee by 10% till the end of year 2020.
 To enhance consumer experience by 10% in upcoming 5
months.
 To increase the market share by 30% till the end of year 2022.
 To increase the profitability by 20% till the end of year 2020.

CONTINUE
Company Description
 Prufrock cafe is situated in London and there
are 13 coffee professionals who are helping the
business run in market.
 The aim of the organization is to provide the
customers which quality, friendly environment
and passion in providing the customers with
coffee.

CONTINUE
Product and Service Description
 Services of the cafe is quality which the
customers appreciate and are making the
organization have a better customer base for
themselves.
 Green Coffee is getting added in cafe so that
cafe can make a larger impact on customers
because there are a lot of customers who are
shifting towards healthy products. This is why
adding this product in cafe is very essential.

CONTINUE
Market Analysis
 Competition in United Kingdom is huge if Prufrock
wants to get a larger base for themselves in the country.
It is very important for the cafe to get a new product in
market so that they can get a place for themselves
which will make the customers in the cafe increase.
 Since the competition in the country is so high
therefore it is very important for them to increase the
value for themselves in market.

CONTINUE
Marketing and Sales Strategy
 Pricing of the new product which is green coffee
has to be kept according to the customers who
are coming in the cafe.
 Skimming pricing strategy can be used by the
cafe to introduce product. It is after that green
coffee makes place for then the prices of the
product can increase as the demand increases for
the product.

CONTINUE
Organization and Management
 Democratic management style will be used in cafe so that
they can make the employees of the organization
motivated and the customers can get the best of services.
 The employees can put in their experience and knowledge
in the development of the cafe in the country which the
organization will really require at this stage.
 This style will help the organization to get a competitive
advantage in market and get a stronger workforce for
themselves.

CONTINUE
Daily Operations
 On a delay base the organization will have to update their
website so that the customers can be updated about the changes
which have taken place.
 The services have to be well maintained and the cleanliness will
be maintained as well on a daily operation.
Financial History and Funding
 Prufrock cafe has funded itself by using Debt financing which
they are going to continue using for the future as well because it
is very secure and they will not have to give a stake to anyone
else in business.

CONTINUE
Financial Plan and Projections
 The budget for this expansion is going to be 20,400 overalls so that the
organization can make this company expand themselves in the market.
Marketing is very important for the cafe so that they can reach out to the
customers faster and update them about the vision they have for the future.
Items Amount
Marketing 4000
Supplies 6500
Asset 9900
Total 20400

CONCLUSION
 Prufrock café must promote and price the products according to the
strategies which have been discussed above.
 Expanding itself in the country is a risky decision which the café
will have to take but it can turn out to be a success for the
organization.
 The day to day operations must be done so that the functioning of
the expansion can take place in the café successfully which will
make the organization have a lot of profit and have a longer run in
market.

REFERENCES
 Abor, J.Y., 2017. Business Planning. In Entrepreneurial Finance for
MSMEs (pp. 51-66). Palgrave Macmillan. Cham.
 Buchan, J C and et.al., 2019. Failing to plan and planning to fail. Can we
predict the future growth of demand on UK Eye Care Services?. Eye. 33(7).
pp.1029-1031.
 Buehring, J H. and Liedtka, J., 2018. Embracing systematic futures thinking at
the intersection of Strategic Planning, Foresight and Design. Journal of
innovation management.
 Burke, J., 2017. Building Your Early Years Business: Planning and Strategies
for Growth and Success. Jessica Kingsley Publishers.