Planning for Growth: Evaluation of Growth Opportunities

PLANNING FOR
GROWTH
Evaluation of growth opportunities
There are a lot of approaches which are
present in the market and they have to be
improved and changed in businesses
according to the situation and competition
in the market. Oliver’s bakery is having a
strong strategy with them to be operating
in the market

Boston consultancy group matrix
To get a strategic positioning of the business in the market this matrix is being implemented by Oliver’s Bakery from
time to time. This is going to help the company get a strong portfolio which helps in making the company expand in
new markets. There are four categories which are present in this matrix which are dogs, question mark, cash cows and
stars. This matrix helps the company to find out as to where they stand in the market.
McKinsey Matrix
The competition in the market is growing which will have to be analysed and
the right measures and decisions will have to be taken so that the business will be
able to get a higher profitability. There are promotional and strategic methods which
are present for businesses in the market so that the industries will be able to have a
better place for themselves. There are going to be attractive products and services
which will have to be designed according to the customers who would help the
company to get larger customer base and market share.