Planning for Growth

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Evaluation of Growth opportunities......................................................................................3
P2. Ansoff Growth Matrix...........................................................................................................5
LO2..................................................................................................................................................6
P3.Different type of funding........................................................................................................6
LO3..................................................................................................................................................9
P4. Business Plan.........................................................................................................................9
LO4................................................................................................................................................13
P5.Exist strategy........................................................................................................................13
Sell your business to managers or employees...........................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Planning for growth of business can be define as a process in which firm focuses on
developing product as well services to attract new or old customers. Oak cash & carry is one of
well known wholesale firm in United kingdom and has various opportunities for growth which
can be identify by various matrix such BCG, Ansoff etc. as explain report. It also describes
various source of funding and detail business plan. In the end exit strategy discuses which can
chose by firm for closing business.
LO1
P1. Evaluation of Growth opportunities
Oak Cash and Carry has a number of methods as well as approaches by which firm can
improve its market position in changing business. It become important for the organisation to
frame a strategy by analysing growth opportunities such as after COVID large number of
customers shifted towards organic product in United Kingdom and hence company can take it as
chance to influence customers (Amountzias, Dagdeviren and Patokos, 2017). Organisation
strategy can be successfully implemented by using matrixes such as Mckinsey, Boston
consultancy group and AnsOff. It support growth of firm and expand market in time of
globalization.
Boston consultancy group matrix
Organisation can use BCG matrix for strategic planning and it support firm en expanding
business and increases revenue by considering available growth opportunities by analysing
product portfolio. It helps firm in identifying positions where it can invest and get higher return.
BCG matrix helps Oak Cash and Carry market position and also gives idea the way in which it
can grow by taking proper decision.
Dogs
There are number of products as well as brand which effected by changing business
atmosphere in United Kingdom. Pandemic and BREXIT has created number of challenges for
various grocery product as people become health conscious and hence it become difficult to sell
even old stocks. Oak Cash and Carry supply range of product such as organic, chemically made
etc. and hence firm able to hold its position in market position even after pandemic and hence it
is not fall in this category.
Cash cows
3

In the category company focuses on expansion of business and profitability by different
product as well as brand (Dent, Hoke and Panagiotopoulos, 2020). However, it cannot be sure
that people it can attract customers by introducing number of brand that organisation. It is
important for the firm that investment will be done in right way so that people can easily
influence for its services and hence support growth of organisation. Oak Cash and Carry has
invested in taste and trend of customers and hence firm do not fall in this category.
Stars
Organisation in star category has a enormous opportunity in market and investment in
any brand of it can highly be profitable for firm and hence business can run smoothly. There are
number of category which can easily influence customers in changing business but in United
Kingdom it must follow taste and trend. Oak Cash and Carry has number of chances in British
market after pandemic as people become health conscious as demand for firm’s product and
hence firm fall in this category. Organic product range of firm has created high market which can
help in expanding business and increase market share.
Question mark
In this organisation have negative growth because of low market share which created
number of challenges. COVID lockdown has affected number of barrier fir various business but
Oak carries and cash are in wholesale sector with multiple customers and hence doesn’t affected
by it.
McKinsey Matrix
Organisation has number of ways from which in which product & services can be
promoted and strategy can be designed after analysing various aspect of business. It becomes
necessary for company to select right approach for increase in profit share in time of
globalization as well as expansion of market. Firm must have competitive as well attractive
strength so that business can run smoothly and profit can be rise in any situation.
Competitive strength
It become important for firm to take right decision by analysing market so that amount
will be invested on better quality of product as well as services and hence customers can be
easily attracted by it. Firm has multiple option in relation to promote or support goods but after
evolution of competitors product investment has to be made. Focusing on innovation, creativity
as well as sustainability help company in increasing revenue in any type of business. Oak cash
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