Planning for Growth

Planning for
Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1: Analyse key consideration for evaluating growth opportunities and justify these
consideration within an organisation context.........................................................................3
P2. Ansoff Growth Matrix......................................................................................................6
M1. Discuss the options for growth using a range of analytical framework to demonstrate the
understanding of competitive advantage within an organisation...........................................7
D1.Critically evaluate specific options and pathways for growth, taking into account the risks
of each option and how they can be mitigated.(Devi and Dixit, 2016).................................7
TASK 2............................................................................................................................................8
P3. Different sources of Funding with their advantages & drawbacks..................................8
M2. Evaluate potential sources of funding and justification for the adoption of an appropriate
source of funding for a given organisational context. ..........................................................9
D2.Critically evaluate potential with justified argument for the adoption of a particular source
based on organisational needs................................................................................................9
TASK 3..........................................................................................................................................10
P4. A Business plan for the organisation..............................................................................10
M3: Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations;.......................................................................12
D3: Provide critical evaluation of the exit or succession options for a small business and
decide an appropriate course of action with justified recommendations to support
implementation.....................................................................................................................12
TASK 4..........................................................................................................................................13
P5: Assess exit or succession options for the small business explaining the benefits and
drawback of each option. .....................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Effective planing is required in every organisation so that businesses can grow as well as
developed in a defined manner. Companies perform activities and functions with an aim to gain
high profits and this can only be achieve if the higher authorities of particular organisation
planning effectively (Beatley, 2014). Management team of companies formulates plans and
strategies in order to do market analysis and gain competitive edge at marketplace. This
strategies assist them to gain success within the market and remain for longer time frame. In
addition to this, the companies gives guidelines as well as authority to all the subordinates so that
positive outcome can be bring out which leads to attainment of organisational goals. In these
present report, Gekko partners which is a consulting firm is chosen as base company. It offers
various services such as product demonstration, compliance auditing, training, strategic services
and many more services. It is a small enterprises which is located at United Kingdom. The
current report discuss about the keys which an organisation uses to examine growth
opportunities. With this, a brief description about Ansoff growth matrix is cover in this report.
Furthermore, the different sources of funding with their benefits as well as disadvantages is
discussed. At last, it covers a business plan, exit or succession strategies for small businesses is
mentioned in the report.
TASK 1
P1: Analyse key consideration for evaluating growth opportunities and justify these
consideration within an organisation context.
A small business units required various resource which helps them to increase the sales
and profits and have a good growth in the market. The organisation who wants expands its
business is depends on the financial situation, competition in the target sector and even the
government regulation. In the context of Gekko partner Inc. company uses different modes to
growth in the market by providing market consultancy services to the investors(Agarwal and
Gupta 2015).This company operates in UK and Ireland giving merchandising and compliance
auditing and strategic services.
Porter's generic strategies: Under this strategies, companies are guide how to pursues
the competitive advantages in the target market. Gekko partner have three or four strategies like

either lower cost than its competition, differentiated itself in market or either focus under two
segments like cost and differentiation focus.
Cost leadership: under this strategies, firm sale its product under low prices to become
low cost producer in the market. Here company take advantages of cost over the market to
remain above average performer in the industry. Their can be different structure of the industry
like proprietary technology and etc.
Differentiation: Here company position its product as unique in the industry which are
valued by the purchaser in the marketplace. The company chooses some of the important
attributes about the product and services which are identifiable for the buyers and make sure that
such strategies are advantages for the organisation(Ashish and Narinder, 2015).
Focus: under this strategy, company concentrate on the particular market and
understanding the dynamics of the market and unique need of the customer within the market.
Gekko partner Inc. provide unique product which are low in cost and are well specified by the
market. Because of the unique in their product, they tend to build strong loyalty among their
customer. Further, focus has two approach such as cost and differentiation focus, where cost
focus seek for cost advantage in the target segment and other focus seek differences in the target
segment. Cost exploits differences in cost behaviour while differentiation focus exploits the
special needs of buyers in target segments.
PEST Analysis: It is a strategies tool, used by the companies to discover, organise and
track macroeconomic factors which can impact the operational activities of the business in
present and in future also. Under this, various external factors will be discussed such as political,
economic, social and technological forces. Gekko partner inc. use PEST to evaluate how strategy
are formed and how such polices fit into broader environment. To provide overview of external
factors influences the organisation. This analysis is useful for the company who needs to gauge
current and future market(Bailey and et.;al., 2014).
Political: under political aspect of PEST analysis focus is on the government policy,
corruption, foreign trade policy, tax policy, trade restriction and various legal factor which effect
the operations functioning of the organisation. This factors affect the economy, specific industry
and the organisation , main policy include tax and employment laws which have impact on the
company.