Planning for Growth

PLANNING FOR GROWTH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P 1 Analysis of key considerations for evaluating growth opportunities and justify these
considerations within organisational context...............................................................................1
P 2 Evaluation of opportunities for growth applying Ansoff’s growth vector matrix.................2
M 1 Discussion of options for growth using a range of analytical frameworks to demonstrate
the understanding of competitive advantage within organisational context................................4
D 1 Critical evaluation of specific options and pathways for growth, taking into account the
risks of each option and ways in which they can be mitigated....................................................4
LO 2.................................................................................................................................................4
P 3 Assessment of potential sources of funding available to businesses and discuss benefits
and drawbacks of each source.....................................................................................................4
M 2 Evaluation of potential sources of funding and justification for the adoption of an
appropriate source of funding for a given organisational context...............................................6
D 2 critical evaluation of potential sources of funding with justified argument for the adoption
of a particular source or combination of sources, based on organisational needs.......................6
LO3..................................................................................................................................................6
P3 Business plan..........................................................................................................................6
Objective-....................................................................................................................................7
 To improve the production and sales rate approximately 6%-12% next five years..........7
M3 identifying the potential source of funding and justification for adoption..........................13
D2 Presenting a depth business plan and understanding how to formulate apply and achieve
business objective......................................................................................................................13
LO4................................................................................................................................................13
P5/M4 Assess exit or succession options for small business, explaining benefits and drawback
of each option............................................................................................................................13
D2 critically recommendations of succession option in Small business...................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Growth planning can be defined as a process that undertake various activities in order to
enhance chances of growth and development of an organization with the help of effective
planning (Gumel, 2019). Planning for growth and development of business is extremely
important for organizations as planning helps in gaining competitive advantage, enhance growth
changes of firm and increase chances of success in a proper and appropriate manner. This project
will lay emphasis upon growth planning of Hook Norton Brewery. It is a SME with 45
employees only. It is a leading brewing company that manufacture various kinds of products
like wine, beer, clothing, spirits etc. This project focuses upon elaborating considerations for
evaluating growth opportunities, opportunities for growth applying Ansoff’s growth vector
matrix, potential sources of funding, business plan for growth that includes financial information
and strategic objectives for scaling up a business and exit or succession options for a small
business.
LO 1
P 1 Analysis of key considerations for evaluating growth opportunities and justify these
considerations within organisational context
There are various kinds of key considerations that are required to be focused upon by
organizations for evaluating growth opportunities. One of the ways is by considering and
understanding the market in which they operate for gaining competitive advantage. Pricing of
products in one of the main and key considerations though which growth opportunities can be
evaluated.
Porters generic strategy
Cost leadership: using this strategy an organization can gain competitive advantage by focusing
upon providing products at lower price (Islami, Mustafa and Latkovikj, 2020)x. This strategy is
used by organization to gain more market share. Hook Norton Brewery can use this strategy
lowest cost producers.
Differentiation strategy: It is another important strategy which is used by organization for
focusing upon cost leadership and differentiating their product from other products. This can be
used for broad focus. Hook Norton Brewery can use this strategy to differentiate their products
from other organizations products.
1