Planning for Growth: Analyzing Key Considerations, Ansoff's Growth Vector Matrix, Funding Sources, and Business Plan Design

Planning for growth
1

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
P1 Analyse key considerations for evaluating growth opportunities ....................................3
P2 Ansoff’s growth vector matrix..........................................................................................4
M1 Demonstrate the understanding of competitive advantage within an organizational context
................................................................................................................................................5
D1 Critically evaluate specific options and pathways for growth, taking into account the risks
................................................................................................................................................6
P3 Potential sources of funding available to businesses .......................................................6
M2 Evaluate potential sources of funding and justification ..................................................7
D2 Critically evaluate potential sources of funding with justified argument ........................7
P4 Design a business plan for growth ...................................................................................8
M3 Develop an appropriate and detailed business plan for growth and securing investment11
D3 Present in-depth business plan that demonstrates knowledge and understanding of how to
formulate...............................................................................................................................11
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option.....................................................................................................11
M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations........................................................................12
D4 Provide critical evaluation of the exit or succession options for a small business ........13
Conclusion ....................................................................................................................................13
References .....................................................................................................................................14
2

Introduction
The growth of the business is related to complete the work in order to expand market
share for generating higher amount of profit. Planning is helpful for achieving higher objective
and make sure to analyse the concept and get a higher result for surviving in the long run process
to beat the competition. This section is helpful for analysing marketing strategies and used
systematic growth with limited resources and self centred efforts for the growth of the market to
analyse the situation and allocate the funds in an appropriate manner (Chen and et.al., 2021). The
growth of the company is related to achieve effective component for the growth of the business,
that help the company to attain more customer to provide relevant growth in market.
The chosen company for completing this project is Rent-A-Car, that expand their
business operations beyond their main business for hiring the car. This company is a small scale
industry and founded in 1957 b y jack Taylor. He started his business with seven cars and leasing
them, which help him later to become an enterprises. The main aim of the report, it basically
related to make an effective growth opportunities for evaluating growth in the learning
opportunities. Another part is related to make effective various method to analyse the fund and
make different type of funds in order to analyse use of funds. In addition to that, a business plan
is helpful for generation effective techniques to communicate the plan. In last, discussion various
ways to exit the firm and used implication of the each option in an appropriate manner.
Main Body
P1 Analyze key considerations for evaluating growth opportunities
With the help of effective development and analyze a dynamic growth in the business
industry related to car hiring industry. This is basically helpful for different business focuses on
the revenue and growth for the development of the company in market. There are different
marketing opportunities which help the market for the growth in systematic changes in growth
evaluation.
Business objectives: This is very important for the company to grow in the market in an
appropriate business line with appropriate mission and vision. As the Rent-A-Car have the
mission to provide relevant services to the company and increase their market share within the
car hiring industry.
3

Customer need and demand: As the car hiring company is customer oriented company,
so it is important to the management team for analyzing their value and achieve growth in the
market. As Rent-A-Car is the company that provide their customer with local pick-ups this will
be depends on the skills and development of their employees (Nikolopoulos and et.al., 2021).
This way is helpful for the company to increase their competition and achieve the success in the
sectional hiring process.
Competitive environment: In this section, Rent-A-Car needs to analyses their market
and make growth in the activities to achieve growth with the help of SWOT or PEST analysis.
This make the clear and effective market frame for the future growth of market.
Further, with the help of PEST analysis, the company are able to analysis their
competitive external forces. In Rent-A-Car, it is important to understand their external
environment, for expanding their business operations within the UK market. Political: The company is needed to expand and analyses the new market and operational
activities which actually help the market and affect the business internally. UK political
factor and Berxit impact make a high changes in their operational activities.
Advantage: Operating in political stable country will help company to smoothly carry out their
activity.
Disadvantage: Any kind of political instability in the marketplace will lead to creating
unfavorable environment for the organization. Economical: Increase in the interest rate and make fluctuation in car prices and petrol
will analyses the impact and achieve the growth in market.
Advantage: Strong and stable economy will help organization to enhance their performance and
effectiveness.
Disadvantage: Increase in the interest rate or changes in inflation rate will directly create
disadvantage for the company. Social: This is related to the opportunities and customer preference which are related to
the growth and market within the company (Gottschalk and Sampath, 2021). All changes
in the social factors are related to work for appropriate use of technologies in market.
Advantage: Considering the social needs of the customers and satisfying them will help
company to gain competitive advantage in the marketplace.
4