Planning for Growth: Analysis and Evaluation of Growth Opportunities for Marshfield Bakery Limited

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
P1. analysis over the key consideration for the growth evaluation, opportunities and
justification about this consideration in context to organisation...........................................3
P2. Growth opportunities evaluation within Ansoff Matrix...................................................6
M1. Growth range options for demonstration and understanding competitive advantages.. .7
Porter five forces:..............................................................................................................7
D1. Specific options about pathway of growth which are accounting on risk.......................8
Task 2...............................................................................................................................................8
P3. Potential sources of funding available towards business and their benefits and drawbacks.8
M2. Potential sources of funding and justification for adoption of an appropriate source of
funding:.................................................................................................................................11
D2. Evaluation Over Potential sources of funding with better justification.........................11
Task 3............................................................................................................................................11
P4. Businesses plan growth along with the financial information as well as strategic objectives
..............................................................................................................................................11
D3. Demonstration of knowledge with coherent and in-depth plan of businesses..............12
Task 4.............................................................................................................................................12
P5. Exit and succession option assessment along with benefits and limitations..................12
M4. Evaluation on Exit and succession option in comparison to different organisation and
recommendation...................................................................................................................13
D4. Evaluation of exit or succession options for small business and decide proper action with
justified recommendation to support implementation:.........................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
An strategical business activities and a systemic record of range for intensify future
business are considered as planning for growth. For the approaching current and future state of
affairs, It is an Organisation plan for better possibility to realize its Objective for spread out. For
generating high productivity with the help of effective formulated plans is achieved by several
business tools, is stated under planning of growth. For enhancing the outcomes in positive
manner, Every business has their Own plans and they multiply several plan of action and ideas
from different sources (Papageorgiou, Petrakis, Ioannou and Zagarelou, 2019). It is highly
essential for market place due to the reason that it sets the target and business goals and clear
strategical circumstances for reaching them. Marshfield Bakery Limited Is the organisation
selected here for this report. Marshfield Bakery limited is private limited inside a share capital
company, situated in Chippenham, united kingdom and a part of bakeries and tortilla
manufacturing industry. Bakery products are mainly manufactured by this company like,
biscuits, cakes, pastry and cookies. 7 millions pounds is the estimated turnover of this company.
Product or market expansion grid is the Ansoff Matrix Growth factor , used to measure the
growth initiatives a of the reason that it works on four strategies like Market development,
market penetration, diversification and product development. This project will depicts the
business arrangement for improved growth by deliberate strategic activity and financial content
and also has focussed on grading up business and different chronological sequence planning.
MAIN BODY
Task 1
P1. analysis over the key consideration for the growth evaluation, opportunities and justification
about this consideration in context to organisation
The primary aim is to support effectual competition for improved market in superior
perspective with efficacious conception to get rid of threats (Nielsen, Lemire and Christie, 2018).
The respective plan of action to be applied by Marshfield bakery limited for better earnings and
mapping efficacious market threats are the plan of action which is applied by porter generic,
which are important for firm or business organisation to come through goal. The plan of action of
Porter Generic Model are as follows:

 Cost Leadership:- According to this plan of action the primary focus of company is to
reference point on panoramic market but offer merchandise or services at low price for
hold back the expenditure the company (Swensen and Mohta, 2018). Two strategical
approaches where considered the first on is to take down the commercialism prize to
maximise the cost leadership. In reference to the cost leadership the Marshfield Bakery
Company Hold over on similar price as that of some other bakery company but cut down
the other business cost to increase its profit edge without spending anything excess.
 Differentiation:- This strategy follow the thought to pull in more customers through the
specific attribute of products and improve the whole sales. For proper execution of this
plan of action the firm must work on efficacious marketing, developing specialised
merchandise, adding more dimensions and re- infixing of products (MA and WANG,
2018). For example, Marshfield Bakery Company maintain distinctiveness of their
merchandise by making the home made bakery products which achieve competitive and
distinguish within market place.
 Cost Focus:- According to this plan of action, the firm or the company trots out products
and services at lowest price. Its major concentration is on peculiar market in order to
increase circumstantial target in outstanding manner (Lai and Man, 2018). According to
this action plan, the Birmingham is target point due to their market size which enhances
the market scale in better manner.
 Differentiation focus:-In this plan of action, firm or business concentrate on place of
market and offers product and service that is unique. It focus on attributes of products
rather than concentrating on cost (Tian, Xiao and Shang, 2022). In context to the
Marshfield Bakery Company, It has proper action plan due to this reason the company
can deal with the several issue to counter the upcoming problems and resolve with the
help of precautionary measures for better performance.
From above discussion, it can be concluded that Marshfield Bakery company have
suitable plan of action which is cost differentiation from which high revenue can be generated
and wide market can be covered.
Pestle Analysis:- It is a planned frame work used to analyse the business surroundings in
which a firm functions. For the improvement of the progressive products and their market
inaugural , Pestle analysis is a popular tool. For financing decision and model assumptions, the