Planning for Growth: Evaluating Opportunities and Funding Sources for Bob & Berts

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Key considerations for analysing growth opportunities ........................................................3
P2 Evaluating opportunities for growth using Ansoff's Growth matrix......................................4
M1 Options for growth using analytical framework....................................................................5
D1 Specific options and pathways for growth.............................................................................6
P3 Potential sources of funding along with benefits and drawbacks of each source...................7
M2 Evaluation of potential source of funding.............................................................................8
D2 Evaluation of potential sources in accordance to organization requirements........................8
LO3 Business plan for growth which includes financial and strategic informations..................9
P5 Exit and succession options for small businesses.................................................................11
M4 Comparing and contrasting different exit options...............................................................13
D4 Recommendation for the appropriate exit option................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In the emerging market growth planning is very essential for all types of organization for
sustainable growth and development of business. Growth planning is a strategy which enables
owners of business to plan growth in their revenue and profit. For expansion of business it is
very essential for organization to develop a growth plan which will enable them to attract
investors for their new project. Growth plan will also help organization to analyse and evaluate
market, customers and funding requirements. The project is about evaluation of opportunities for
business growth and development of business case for small scale business. The organization
which is chosen for the project is “Bob & Berts” which operates a chain of coffee shops in UK.
Company serves coffee, hot and cold drinks, burgers and other food items. Report contains
evaluation of growth opportunities for business using Ansoff's growth matrix along with
different sources for funding. Project includes appropriate source of funding for Bob & Berts for
development of new product. Development of business plan for growth which includes financial
and strategic informations. The project also highlights exit or succession options for small scale
business along with benefits and drawbacks of each option.
MAIN BODY
P1 Key considerations for analysing growth opportunities
There are many considerations for analysing growth opportunities. The organization
which maintains sustainable competitive advantages can remain competitive in market and
increase its market shares. The competitive advantage refers to situation where company is
different from its competitors which can through diverse products or services or price of
products. Bob & Berts is small scale chain of coffee shops and it is essential for company to
maintain competitive advantages by providing innovative products to its customers. The other
key considerations are growth option i.e. market or product development or diversification.
Collaboration can also be used by companies as growth opportunities. The key consideration
used by Bob & Berts for analysis of growth opportunities is competitive advantages through
innovative products. For gaining competitive advantage, company can make use of Porter's
generic strategy model and link it with opportunities for growth in macro environment.
Cost leadership
The cost leadership strategy focus on becoming cost leader in market by producing
products at lower cost than from competitors (Islami, Mustafa and Topuzovska Latkovikj, 2020).