Planning for Growth: Evaluation of Growth Opportunities and Sources of Funding

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
Sources of funding.......................................................................................................................8
CONCLUSION................................................................................................................................9
PART 2............................................................................................................................................9
Introduction..................................................................................................................................9
Business plan...............................................................................................................................9
Succession or Exit Options for Small Business Organisation with Their Advantages and
Disadvantages............................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Growth refers as a process of improving the capabilities of the company in term of
accomplishing profitability and effective outcomes of the corporation operations. To gain high
growth in the business requires well-organized planning. The brief study is completely based on
the small and medium size corporation or enterprise which operates in London, UK Oak Cash &
Carry Pvt. Ltd. It is UK-based company which operates it’s business operations in retail sector.
It is a fastest growing small and medium enterprise which has established in UK. In this report
will discuss about different growth opportunities for SME which are available in the business
market.
PART 1
Overview of Company
Oak Cash & Carry is a UK-based small-medium enterprise which is engaged in non-
specialized wholesale products like food, beverage and tobacco and other retail services. in
addition it has wide range of products which offers in bulk for retailer, caterers and other
domestic businesses. it is among the one of the top emerging small-scale business which is
established in UK. It has own website such as www.oakcashandcarry.co.uk.
Evaluation of growth opportunities
There are various growth opportunities that are framed to improve business outcomes of
the company. Management of the Oak Cash & Carry analyses it’s growth approaches based on
the different frameworks like Boston consultancy group matrix, Mckensey matrix/GE. Ansoff
Matrix also apply to raise different growth opportunities for the Oak Cash & Carry.
Boston consultancy group matrix
It is a strategic tool that emphasize on strategic positioning of the company. With the
model Oak Cash & Carry enable to create positioning of the brand in the market. this framework
categorized business portfolio into four parts based on the firm attractiveness and competitive
positioning of the organization in it’s sector. The four quadrants projected are isolated in term of
dogs, cash cows, stars and question mark (Kazmi and Shin, 2017).

Dogs:
Dogs symbol denotes that such kind brands that has slow growth in it’s market as well as market
share which is quite low than it’s competitors. The market presence of the brand which is
covered in dog category is not effective in business nature and investors also avoids to invest
their funds for such type brand which does not have any profitability in the market. thus, such
kind brands posses’ low growth capability in the business market. Oak Cash & Carry do not fit to
this category as corporation poses’ highly demanding products and services which can lead high
growth in the market.
Cash cows:
All such brands that operates in potential business outcomes are covered into this
quadrant. But these brands unable to attract potential or heavy investments due to ineffective
business growth. In that state those brands affiliated with cash cow category can formulate
complete planning for growth to reach the stare category in the model. Boston consultancy group
matrix is framed those brands which are part of cash cow category can get good investment that
helps them to sustain in the business market (Han and Lin, 2017). However Oak Cash & Carry
has effective and profitable growth rate that prevent corporation to be part of this quadrant.
Stars
Stars category is generally operated in high growth industries. According to this category the
brands operates in this quadrant that posses’ effective growth opportunities due to high market
demands. The brands consider in star category enables to attract potential investors to invest high
funds in the organization to expand growth of brand in the business market. This category intel
inks to the Oak Cash & Carry because it is an emerging abruptly in the wholesale sector and
posses’ effective requirements in it’s market.
Question mark
Question mark brands contains very low market share and entertains loss in it’s market.
However these brands or corporations needs effective business practices to lead profitability in
their business. Oak Cash & Carry do not belong to this category because growth rate of the
business is quite high as well as demands of product in the business market.