Planning for Growth: Evaluating Opportunities, Funding Sources, and Business Plan for Cafe Pod Coffee Co.

Planning for Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
P1 Evaluate the main considerations for evaluating growth opportunities and also justify these
considerations according to the organisational context .........................................................3
P2 Analyse the opportunities for growth applying Ansoff's growth vector matrix................4
M1 Discuss the options of growth with the help of frameworks of analytical terms for
demonstrating the competitive advantage in accordance with the organisation ...................5
P3 Assess the main sources of funding that is available to the business and discuss the
benefits and drawbacks of every source.................................................................................6
M2 Assess the significant sources of funding and provide the justification for the adoption
of appropriate sources of funding into the organisational context ...................................7
D2 Assess the significant sources of funding into critical terms with justified argument for the
adoption of specific source ...................................................................................................7
P4 Prepare the business plan for growth which include financial performance and strategic
objectives for scaling up the business ...................................................................................8
P5 Assess the succession or exit options for the small business that explains about the
drawbacks and benefits of every option ..............................................................................11
M4 Asses the succession or exit options for the small business that contrast and compare the
options and also give the valid recommendations ...............................................................12
D4 Provide the evaluation into critical manner of the ex or succession option for the small
business and decide the proper course of action with justified recommendation to support
implementation ....................................................................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Growth planning basically refers to the strategic activity of strategic nature which enables
the owners of business to track and plan the organic growth in the revenue. It gives permission to
the business to allocate the limited resources towards the centred effort in order to adapt the
changes within the industry. Cafe Pod Coffee Co. is taken into consideration in the present
report. It is the cafe which is an independent business of craft coffee that was established in the
year of 2011(Adeleke and et.al., 2021). It is basically inspired by the London coffee that they
love to drink and also got passion, creativity and also pushes the boundaries as well. The present
report will cover discussion about the main considerations for evaluating growth opportunities
and also about the opportunities for growth. In addition to this, the report will cover analysis
about potential sources of funding and also about the business plan for growth. Moreover, the
report will cover discussion about the exit or succession options for the small business that
explains about the benefits and drawbacks of every option.
MAIN BODY
P1 Evaluate the main considerations for evaluating growth opportunities and also justify these
considerations according to the organisational context
There are dissimilar kinds of main considerations which has been taken into
consideration for finding out the growth opportunities which has been defined into the following
manner:
 Hypothesis: It is important to have good hypothesis as why there is need of changing the
metrics. They have take into account about the opportunity size that is the number of
users might got affected by the feature. It is not necessary that the idea is fresh or not if
there are small scale number of people got affected at the initial stage. There are mainly
hypothesis who is into the category of increasing or decreasing the intent.
 Investment: Under this head, growth is majorly related to the smart investment and also
it s very difficult that if the experiment got failed then all the hard work got down drain
and the individual has to start from the scratch zero level(Ahmad and Ahmad., 2019).
There are also other parameters
that needs to be taken into consideration is not just about developing this feature but also it is
about maintaining the feature.

 Precedent: Precedent is the parameter that looks at the experiments at the level of past
which has been run by the team or industry as well. At the initial stage, there are no
results which is at the previous level that individual needs to look so that they can find
out what works for them within the industry. According to changing period of time, the
individual majorly relies on their own experiments as well(Alotaibi., 2019). When the
experience will trend towards the level of extreme which performs into proper manner for
that metric.
In context to Cafe Pod Coffee Co., there are different parameters which needs to be taken into
consideration from the growth perspective. It is important to have hypothesis because without it
there is no idea where there is need to change the metrics. It is very significant to consider the
investment parameter because on the basis of this parameter the growth can be improved into
positive manner. When the Cafe Pod Coffee Co. have the experiences on the previous level then
it supports into context of taking the further decision into proper manner. When there is large
level of dependency on the single parameter then further steps have been take accordingly for it.
P2 Analyse the opportunities for growth applying Ansoff's growth vector matrix
Ansoff growth matrix basically refers to the tool of strategic planning which provides a
framework in order to support senior managers, executives and marketers devise strategies for
the growth of future. It is basically consist of growth strategies which has been defined into the
following manner:
 Market Penetration: It is a measure of how much the products and services has been
used by customers as compared to the estimated market for that product or service. It is
also related to the number of customers which has purchased the particular product
company instead of the competitor product. It also refers to the selling into successful
terms of the goods and services in a particular market(Bathija and Priyadarshini., 2018),
It is a kind of strategy which is very beneficial for getting attracted towards the new
customers. It will also enhances the sales and profits through penetrating the existing
market.
 Market Development: It is basically the kind of growth strategy which develops and
identifies the new segments of market for current products. The strategy of development
basically focuses on the non-buying of customers in the current target segment. They also
target the new customers into new segments. The Cafe Pod Coffee Co is a cafe who can