Planning for Growth: Strategies and Plans for Expansion of Society Cafe

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................4
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.........................................................................4
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix...................8
M1 Discuss the options for growth using a range of analytical frameworks to demonstrate the
understanding of competitive advantage within an organisational context................................9
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................9
M2 Evaluate potential sources of funding and justification for the adoption of an appropriate
source of funding for a given organisational context................................................................11
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business..........................................................................................11
M3 Develop an appropriate and detailed business plan for growth and securing investment,
setting out strategic objectives, strategies and appropriate frameworks for achieving
objectives...................................................................................................................................14

P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................14
M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations.............................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
INTRODUCTION
Planning for growth is a future oriented approach strategic planning, that is planned by a
business owner to attain success and growth in the current marketplace. It allows the business to
expand its business activities by adopting more and more opportunities in the area where the
business wants to expand its reach (Horn, 2019). This report suggest the various strategies and
plans for expansion of a UK based small cafeteria named Society Cafe. It is an independent
specialty coffee shop in the heart of Oxford city Center. The focus of the cafe is to provide its
customers the best coffee which is sourced from the best coffee producing farms and roasters all
around the world. The company serves delicious variety of cakes and pastries, hot coffee, cold
coffee and home made sandwiches. The cafe provides great books, magazines, art and of course
professional services to their customers, with beautiful interior and peaceful seating space. For
evaluation of growth opportunities Pestle analysis, Porter's a generic and many other models are
going to be performed, which will help an organization to make strategies and plans to expand
their operations.
MAIN BODY
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.
There are various factors in a business environment that may impact the smooth
functioning of operations within an organisation. These all factors may lead the organisation to

not achieve its objectives effectively and efficiently. In order to analyse all these factors we are
conducting PESTLE analysis of Society cafe which are discussed as below-
Pestle analysis
It is an analytical tool that is helpful to analyse all the external factors that may impact
the functioning of an organisation(Chigudu and Chavunduka, 2021). In context to Society cafe,to
manage the effects of external factors on the operations and performance of the workers it is
suggested to assess all the factors which are as follows-
 Political factors : These factors determines the extent of interference of government rules
and regulations in a specific industry, which includes trade, fiscal policies, taxation and
more .
Society cafe has been influenced by the Brexit policy, that have restrict the united
kingdom and European union to trade with each others. This policy have created chaos,
uncertainties and hardships for the cafe to retain their sales and revenue and cause a great
loss to the cafeteria and its operations (Philip, 2021).
 Economic factors: These factors have a direct impact on the economy which will affect
the productivity and profitability of an organisation. It includes interest rates,
employment or unemployment rates, foreign exchanges and more.
Society cafe has been impacted due to the pandemic, it has effected the revenue of the
cafe because of government strict norms and guidelines. It has impacted the cafe and
leads to financial crises.
 Social factors : These factors emphasis the organisation to focus on the emerging trends
in business environment. It also enables the business man to understand the needs and
preferences of the customers which may impact the demand of a particular product which
includes education levels, cultural trends, attitude changes and more.
Society cafe is influenced by the United Kingdom cultural and diversities, it is important
for the cafe to satisfy wants and preferences of different individuals, it can help the
organisation to acquire good share in the marketplace.
 Technological factors: This factors determines the amount of advancement and
innovations that are engaging in the business and industries. It requires the industries to
conduct research and development, automation in operations which can help an
organisation to achieve overall growth and success.