Planning for Growth: Evaluating Opportunities, Ansoff Growth Matrix, Funding Sources, and Business Plan for Deja Brew Restaurant

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Evaluating growth opportunity..............................................................................................3
M1 ..............................................................................................................................................4
D1.................................................................................................................................................5
P2 Ansoff Growth matrix ............................................................................................................5
Evaluating opportunities for growth through applying Ansoff’s growth vector matrix..............5
P3 Sources of Funding.................................................................................................................7
M2/D3..........................................................................................................................................8
P4 Business Plan for Deja Brew Restaurant...............................................................................8
M3/D3............................................................................................................................................11
Assessing the exit and succession option for the business and explaining the benefits and
drawbacks of each option...........................................................................................................11
M4/D4........................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Planning for growth is one of the important aspect for any company in which for small
business it is necessary for developing business in UK. Growth planning is refers to the business
activity which are enabled organization in order to plan and track organic growth in their
revenue. This is help business in order to allow business in order to allocate limited resources by
focus more on effort that help for adapting changes in industry that help for driven by different
strategies. This is help for establishing business for update and growth prospectus. Present report
is on Deja Brew, that company vision is to increase their market growth by providing the best
quality of products and services to the customer. In this report all the aspect will be cover on the
basis of key consideration for evaluating growth opportunities in orders to justify the
considerations by ansoff matrix (Morison, 2020). Then assess potential sources which are
available for funding with understanding its advantages and disadvantages. Design a business
plan for growth that includes financial information and strategic objectives for scaling up a
business. Also, assess the various type of activities which are use by business owner that help
for exit business and the implication of each of option. Further, different type of exit and
succession strategies in order to analyze benefits and drawbacks of each of option.
MAIN BODY
P1 Evaluating growth opportunity
Vrio Analysis
The Vrio framework is known as strategic planning tools that helps company to cover
and protect the resources and capabilities that give long term competitive advantage. Viro is an
acronym for a four framework focusing on value, rarity, limitability and organization. These
criteria help in evaluating an organization resources and capabilities.
Resources Valuable Rare Imitate Organization Competitive
Advantage
Flexibility of
supply chain
Yes Yes Close sharing
some same
suppliers chain
Completely
consumed
Unused
competitive
advantage
Market
position
Yes Yes Challenging Yes Sustainable
competitive

advantage.
Leadership
team
Yes Yes No Yes Strong
competitive
advantage.
Awareness of
brand
Yes Yes No Yes Sustainable
Financial
resources
Yes No Compatible
with all rivals
Financials
status is
sustainable
Temporary
competitive
advantage.
Interpretation :
From the above table it can be described as make use of human resources so that work can be
done properly. Along with this, organization need to hire and retain innovative and productive
employees (LeCounte, 2022). It helps in creating some of the most popular consumer products
and services in the world. On the other hand, No other company is making use of customized
food material and even at lower price. Customized food is one of the most difficult to imitate
as each company will make use of different ideas. Deja Brew will invest in training their HR
staff so that it can attract more customer. Along with this, The company is organized to
follow culture so that quality working environment is given to workers. Along with this,
company marketing department is to research about the key trends going in the market area.
M1
Porter Generic five force
The porter generic strategies is used to classify both company behaviour and drive organization.
There are four different type of strategy such as cost leadership, cost focus, differentiation
leadership and differentiation focus. Deja brew has to focus on differentiating its products or
services from competitors. Although company face high competition in the market area and it
needs to deal with it through bringing innovative idea (Olmos and González, 2020). First Deja
brew has to trend with customer feedback and find out ether they are providing good quality of
services to them. Deja brew will try to expand in new market area and focus will be on Asian
market as there are no competition in British food culture. It can also make use of different
marketing channels such as online in which customer can order food and get delivery at the