Planning for Growth: Evaluating Opportunities, Funding Sources, and Business Plan Design

This report discusses the key considerations for evaluating growth opportunities and justifying these considerations within an organizational context. It also evaluates opportunities for growth using Ansoff's vector matrix, discusses potential sources of funding available to businesses, and designs a business plan for growth that includes financial information and strategic objectives. Additionally, it explores exit or succession options for small businesses, explaining the drawbacks and benefits of each option. The subject is Business, and there is no specific course code, course name, or college/university mentioned.

Planning for Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analyse the key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.........................................................................3
Evaluate the opportunies for growth applying Ansoff's vector matrix.......................................6
Access the potential sources of funding avalaible to business and discuss benefits and
drawback of each source.............................................................................................................7
Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business.............................................................................................................9
Access exit or succession options for a small business explaining the drawbacks and benefits
of each options..........................................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The strategic planning is defined as a procedure where the leaders of firm describes their
vision, mission and objectives between public and in market. The stages which are comes in the
process of strategic planning are determining strategic position, developing a strategic plan,
priotirising objectives and so on. The chosen company is Marshfield backery and this firm is
majorly deals with various backery items which includes cakes, biscuits, snaks and others. The
port will covers analyse the key considerations for evaluating growth opportunies and justify
these considerations within an organizational context (Adu-Ampong, 2018). It further covers
evaluate the opportunities for growth applying Ansoff matrix.
MAIN BODY
Analyse the key considerations for evaluating growth opportunities and justify these
considerations within an organizational context
The small or the startup business required to expand the services of their business at
global level. For expanding the business of Marshfield backery, management is needed to utilize
various advanced equipment's for gaining different opportunies and also for enhancing the
awareness of their products effectively. Due to the effective use of technology, small businesses
are able to attract the customers quickly.
Competitive advantage -
For sustaining competitive advantage in market the higher authority of Marshfield
backery need to utilize their resources in optimized way and also fix competitive price in their
goods. In market competition support the Marshfield backery for handling their activities in
efficient and innovative way. Due to to this the popularity of the backery and their products are
highly increased within low time. It is one of the small business organization who is highly
focused on the taste and preferences of customers which leads to develop positive relationship
between customer and employee for long time. Due to keep focus on customer taste and
preferences firm easily delivered high quality goods and services to them for long duration.
SWOT Analysis -
The SWOT analysis is defined as strategic planning method which is used by
organization for sustain their competitive advantage in market for long time.
Strength -

 In respect of Marshfield backery, here management are majorly focused children's and
young generations for popularising their products in market.
 With help of facilitating high quality goods and services to customers company is able to
enhance their revenue at high rate.
Weakness -
 The major weakness of this firm is that shortage of talented employee's and due to this
company is not able to deliver their best quality services and goods to users in long term.
 The other weakness is that utilization of old equipment's and due to this the workers of
organization are not able to accomplish their task in time.
Opportunities -
 With help of diversifying their products by adding various flavors and taste organization
easily expand their business at large level through online and offline mode (Bernstock,
2020).
 Due to expansion of business convenience are highly increased for users to buy their
desired products in less time.
Threat -
 Here the main threat for the organization is competitors because they are also providing
the similar products to customers with less cost.
PEST Analysis -
It is basically defined as the method or framework which is utilized by organization for
analysing the macro external factors in efficient manner.
 Political – It is considered with various government regulations, rules, political stability
or instability, government policy and so on. In respect of Marshfield backery, it is
necessary for management that they run their business activities according to the rules,
regulations and policies of UK government. Due to this firm is able to run their business
in smooth manner for long time and also able to increase the awaareness of their products
at maximum level within low time.
 Economic – It is considered with those factors which directly impact the performance of
organization. Those factors are development, growth, inflation and others. In context to
Marshfield backery, due to the regular change in the currency rates and inflation firm is
not able to enhance their profit margin in efficient manner. For overcoming this type of

problem it is mandatory for organization that they must competitiive price in their goods
for long time.
 Social – It is consider with culture and subculture purchasing power and buying
behaviour of customers. In respect of Marshfield backery, they are highly concentrate on
taste and preferences of customers. In this way organization easily increased the
awareness of their goods in market at higher rate.
 Tecnological – It is basically defined as the use of advanced technology or digital
platforms which includes social media, official portals and others. Due to the effective
utilization of various digital platforms firms eaasily able to highlight the specifications of
their products in effective manner especially young generations and children's. In this
way the sale of their goods and services are highly increased in market for long time
(Calle-Vaquero, Garcia-Hernandez and Mendoza de Miguel, 2020).
Boston Matrix -
It is one of the highly effective tool which is utilized by firm for creating a strong strategy
in business. The main function of Boston matrix is to evaluate the activities of business in
effective manner. The steps which are comes under the model of Boston matrix are -
 Star – It is the first stage in this method, that means the management of Marshfield
backery required to made heavy investment for launching new goods and services with
various taste and flavors. By providing unique taste and flavors customers are easily
attracted in huge number which leads to increase their portrfolio at maximum level.
 Cash cows – It is referring to those types of goods which have less growth in market but
they gained maximum market share. That means those type of goods required high
progress. In context to Marshfield backery, higher authority needs to develop strong
modifications in their products according to the wants and needs to users.
 Dogs – In this stage goods of organization received very less market share and also
received very less growth in market. This stage is act just like creating difficulties for
company in aspect of increasing their funds. Here it is mandatory for company that they
reduce the category of dogs product and improving their situations.
 Question mark – It is the last procedure in this model and here those goods are come
which is highly liked and consumed by customers. For sustaining the awareness of
products management need to made of investment in their activities. In this way

organization is able to sustain their goodwill in market and in customer's mind for long
time.
Evaluate the opportunies for growth applying Ansoff's vector matrix
Ansoff Matrix -
It is basically defined as an strategic framework or tool which is utilized by organization
to assist the senior managers, marketer's device and executives for the growth of business in
future. In context to Marshfield backery they are using this framwork for enhancing their
effectiveness and success in business at higher rate. The various steps which are comes in this
model are explained below -
 Market penetration – In respect to the management of Marshfied backery they utilized
various types of sources for enahncing the awareness of existing product in existing
market. The technique which is required to use by selected firm are facilitating discounts,
home delivery system increasing promotions and so on (Frankenberger and Stam, 2020).
Due to the effective use of these activities customers are easily attract in large scale for
buying these types of goods.
 Market development – This is the second procedure of this matrix and it assist the
company for entering into new market segment with help of existing goods. In this type
of strategy product are similar but users are totally different. In context of Marshfield
backery management needs to target those users who are highly valuable and beneficial
to them. Young generations and children's are the best example and these are those
clients who are highly interested for buying these type of goods.
 Product development – Here company is launching new type of products with unique
taste and flavors for achieving high portfolio and revenue. The name of this type of
strategy is called product development strategy. But in comparison with others this
strategy is highly complicated for organization regarding conducting research and
development of product, whether the specific product is useful or not.
 Diversification – In this procedure company is launching their new product in new
market. But sometimes in some situations proves very risky for company during the time
of lauching new product. In aspect of Marshfield backery, when they diversified their
product at huge range then definitely consumers are easily attracted in large scale. It leads
to increase their profit at maximum level within less time.

Evaluation -
After the analysis of Ansoff matrix it is understood that the management of Marshfiels
backery have different opportunies for delivering unique and quality based goods to users for
long duraation. With help of facilitating these type of goods firm easily build strong positive
relations with all categories of customers for long duration. With help of this matrix company
easily identify the real needs and desires of customers within low time.
It has been evaluated that regarding small businesses method of collabration are highly
essential for increasing their productivity at higher level. The various types of collabration
methods are acquisitions, mergers, strategic alliance and joint ventures. Due to the effective
utilization of these strategies firm is able to run their functions in effective manner and also able
to deliver high quality goods and services to consumers on time. Due to the effective use of these
methods management is able to diversify their produts at wide range (Hoole, Hincks and Rae,
2019).
Access the potential sources of funding avalaible to business and discuss benefits and drawback
of each source
The Marshfield backery is basically a new firm in market and due to this the management
of new startups required to made heavy investment in the activities of their business and
products. Therefore, the sources of finance plays the crucial role for providing financial business
to organization during the time of running various business functions in market.
The various types of sources of funds are explained below -
 Bank loans – It is a very common and effective source which is utilized by all types of
organization for running their activities in smooth manner. The major advantage for
utilizing this type of source by firm is to borrow the fund on large amount according to
their requirements. In the bank loans funds are facilitated to company in the form of
written contract. Due to having written contract it is essential for firm that they must
repay the borrowed amount in particular time period.
Advantages Disadvantages
 According to the bank loans the funds
in business is based on the real
company value and it is perceived the
 In this kind of source the rate of interest
are very huge for them. Due to this the
financial status of startup businesses are

ability to service the loans by making
payments in time.
 After paying off the loans by
borrowers, there is no kind of
involvement or obligations with the
bank lenders unless the borrower
wished to take out a subsequent loans.
not stabled for long time.
 The major demerit is that here fixed
time period is mentioned for
organization which leads to decrease
their performance in effective manner.
Lease finance – Due to the effective utilization of this type of source firm easily supply fund to
foreign in their medium and small organization in aspect of developing new company. With help
of this kind of source company easily achieved different benefits of tax. Those benefits are
supplied to lease for gaining maximum rent of asset on the place of shopping (Hosseini Mola,
Barforoshi and Adabi Firouzjaee, 2018). In simple words it is defined as owner of company
facilitating rights to other person regarding utilizing their assets in form of periodical amount.
Advantages Disadvantages
 It is a highly reliable and effective
source for achieving an regular and
assured amount of lease at the time of
leasing the asset.
 In this type of source leasing the rate of
return is very high rather than financing
the asset according to payable interest.
 Major drawback of this kind of source
of finance is that here activities of
business are get impact if the lease is
not renewed in time.
 It resulted may be in form of payout
obligations at higher rate if their
systems are not beneficial.
Public deposit – Due to the effective use of this kind of source company easily collects funds
from citizens in direct way. Here during the time of collecting funds high rate of interest are
charged to them in comaparison with the deposits of bank. Due to effective utilization of this
source orgaanization easily satisfied their medium and short-term requirements in long term. In
this way firm easily run their functions smoothly.

Advantages Disadvantages
 It is also one type of sources of finance
which is highly beneficial for
Marshfield backery. Due to the
effective use of this type of source
organization needs to pay very low
interest to investors.
 Due to the utilization of this kind of
source organization is not required to
kept any kind of asset in aspect of
security.
 Due to using this kind of source
organization only have the option to
made small investment which is
collected from citizens.
 It is highly complex in natrure
regarding assignment for the beginners
in business and also generating revenue
by deposit of peoples.
Design a business plan for growth that includes financial information and strategic objectives for
scaling up a business
The business plan is basically defined as one type of written document and this is created
by higher authority of organization in proper way (Newman and Yangka, 2018). With help of
business plan firm developed strong infrastructure in various places for run their activities
smoothly. Due to keeping strong infrastructure organization easily delivered their quality goods
and services to users in long term.
Executive summary – In context to Marshfield backery, the headquarter of this firm is
located in UK. The organization is providing goods and services to users at wide range according
to their taste and preferences. For enhancing the growth of this firm higher authority needs to
utilize the Ansoff matrix strategy in effective way. In this kind of strategy market penetration and
development is a highly effective techniques which leads to increase the overall growth in
market in less time.
Description of business – The name of the product which are going to launch by this
company in market are tasty and new flavored cake. In UK, this organization is highly focused
on taste, quality and flavors which is highly essential for increasing success rate in their business
at maximum level. Due to concentrating on these components customers are easily attracted in
huge amount. The vision of this firm is to become number one choice in various places for

maintaining their product awareness effectively. But the mission of this company is to provide
world's tasty and healthy to users in affordable price for long time.
Objectives – The main objective of firm is to increase their portfolio by 30% within 2
years. Secondly, to develop strong positive relationship with users in low time.
Market Analysis – In context to Marshfield backery, management utilized the Porter's
five force model for analysing the competitive forces effectively. Due to the use of this model
firm easily sustaained their competitive advanatge in market and the factors which are involved
in this procedure are described below -
 Threat of new entrants – In context to Marshfield backery it is high. The main reason
for this kind of threat is that other backery shops are also facilitating same goods at low
price. Due to this it is highly mandatory for company that they must add unique flavors
in their backery goods which leads to attract consumers in large number.
 Bargaining power of buyers – In context to Marshfield backery it is low. Because in
present time the products of backery are highly trending between children's and young
generations (Olesen and Hansen, 2020). With help of facilitating these type of goods
users are ready to give any amount for availing their prodcts.
 Bargaining power of suppliers – In respect of Marshfield backery it is high because in
some circumstances suppliers tried to decrease the availability of company's products in
market. Due to this relaible suppliers are very essential for sustaining the availability of
their products in different locations effectively.
 Threat of substitute – In context to Marshfield Backery it is high because due to
facilitating similar types of substitutes by other backery shops they are not able to
generate their revenue effectively. Due to this reason chances are easily enhanced for
diverting customer mind into other backery shops for buying the product.
 Rivalry among existing competitors – In context to Marshfield backery it is low
because here company is majorly concentrate on those users who are highly valuable and
beneficial to them. In this way young generations and children's are easily attracted in
large number. Due to targeting these type of users revenue of firm easily increased at
large scale.
Marketing Strategy -

The management of Marshfield backery are utilized various types of sources for
enhancing their portfolio effectively. Those sources are bank loans, public deposits, lease
finaance and so on. ut of these sources lease finance is a very effective source to this firm for
sustaining their portfolio effectively. With help of utilizing these type of sources organization
easily deliver the best quality goods and services to customers for long duration. It leads to
increase the growth of small business at large scale. Therefore, it is necessary for the higher
authority of Marshfield backery that they utilized the various kinds of promotional tools and
digital platforms in aspect of sustaining the awareness of their new and existing product in
different locations effectively.
Financial status -
Particulars Years
Cash flow from operating activities 30000
Sales 5000
Payment of salary 1000
Rent paid 2500
Staff wages 2250
Legal expenses 7000
Transport 2500
Insurance 1000
Setup cost 14600
Net cash flow 65850
Access exit or succession options for a small business explaining the drawbacks and benefits of
each options
With help of applying various marketing approaches the current condition of market are
effectively evaluated which is highly useful for the plan of exit (Sitorus and Arsani, 2018). In
respect of Marshfield backery, they are required to concentrate on both exist and succession plan.

The succession planning is one type of procedure which is passed on leaders in form of
responsibility. It assist organization for developing and identify capable leaders who have the
ability to handle various task effectively. But exit plan defined as aapplying strategied fully for
stopping the functions of company.
 Company sell their assets in open market – In this kind of method organization sell
their asset to other person. According to this method roles and responsibilities of
organization are totally transferred to another person in the form of owner.
Advantages Disadvantages
 The employees of this organization
easily used effective ideas regarding
their job roles and responsibilities.
 Due to using this technique company is
able to run their functions smoothly.
 Due to sharing roles and
respoinsibilities the decisions of
company owner are made in slow
manner.
 With help of effective execution of
various rules by new owner
communication is not systematically
maintained.
 Liquidation – It is one kind of procedure where the owner of firm sold their all types of
assets to others (Syssner and Meijer, 2018). Those assets are furniture, building,
workplace premises, vehicles and others.
Advantages Disadvantages
 This type of strategy is responsible for
various roles from the owner of
business and director.
 Terms on lease and hire purchase
agreements are generally terminated at
the date of liquidation, meaning that no
further payments need to be made.
 In this type of technique chances are
highly enhanced for suppliers and
creditors for losing their funds.
 Becoming personally liable for
company debts can happen if a director
has made a personal guarantee against
debts of the business.

 Bankruptcy – It is also one type of method where the success of new company is not run
in stable manner. Due to this the revenue of the firm is not generated in sufficient manner
which leads to decrease their performance.
Advantages Disadvantages
 Bankruptcy will lower your credit until
you work to rebuild it.
 Missed debt payments, defaults,
repossessions, and lawsuits will hurt
your credit - bankruptcy can often be
the easier option.

CONCLUSION
After the evaluation of above data it concludes that the activities of business plays the
crucial role for identifying the desires and wants of customers quickly. With help of providing
healthy and tasty backery items to users the revenue of firm is easily generated at maximum
level. Due to the effective utilization of strategic planning method organization easily maintain
their brand image in market for long time. The eport will be covered design a business plan for
growth that includes financial information and strategic objectives for scalling up a business. It
further covers analyse the key considerations for evaluating growth opportunities and justify
these considerations within an organizational context

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