Planning For Growth

Planning For Growth

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
Project 1...........................................................................................................................................1
Evaluating for growth opportunities and key considerations to justify with Marks and Spencer
.....................................................................................................................................................1
Evaluate growth opportunities through Ansoff growth vector matrix.........................................3
Options of growing with range of analytical frameworks for competitive advantage to Marks
and Spencer..................................................................................................................................5
Sources of funding with benefits and drawbacks available in the business................................5
Potential sources of funding and appropriate source of funding for Marks and Spencer............8
Project 2...........................................................................................................................................8
P4. Business plan for growth including financial information and strategic objectives.............8
M3 Potential sources of funding for appropriate source of funding for the organization.........10
P5 Assess exit or succession options with benefits and drawbacks of small businesses..........11
Exit or succession option for small business by making valid recommendations.....................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Growth is an important factor of all organisations. To sustain in market and increase market
share growth of company is necessary. For growth of business proper execution of planning is
necessary. Growth planning is a strategic activity of business that enables the company to plan
and track the growth of business to increase their revenue and market share. With the proper
planning of strategies and objectives organisation achieves the growth (Vitez, 2021). Marks and
Spencer is a multinational retailer company that offer clothing, home and food products mostly
of their own brand name. Marks and Spencer selling their products in around 1463 countries and
have subsequent growth in market. Company has over 78000 employees all over the world.
In this report discussed about growth opportunities of Marks and Spencer with the help of
BCG matrix, Mckinsey matrix and Ansoff matrix. Assess about different sources of funding with
their drawbacks, benefits and design business plan for company that involves strategic objectives
and financial information also succession option or assess exit for small business with their
drawbacks and benefits.
Project 1
Evaluating for growth opportunities and key considerations to justify with Marks and Spencer
Boston consulting Group
It is also known as growth market share matrix. It is designed to help company by
strategic planning for long term for growth opportunities by review portfolios of company’s
product and decide according to it where to discontinue, develop and invest in the product. The
matrix is divided into 4 quadrants that are cash cows, question mark, stars and dogs that help to
analyse market growth and relative market share. Marks and Spencer growth opportunities with
the help of BCG matrix are:
Stars
Star helps to analyse the products of company that have high growth in market and also
have high market share. Marks and Spencer is a star in its products portfolio (Agenda, 2018).
Company launches its website and started using E-commerce platforms that are more effective
way to sold the products online during the time of covid and process its one million products
daily establish great potential for growth. It’s a good opportunity for company to grow with
online selling of products.
1

Question Marks
Question mark or problem child helps to analyse the product of company that have low
market share and high market growth. Local food strategic of Marks and Spencer business unit is
a question mark. With the recent trend of consumers focusing more on local foods and therefore
this have high market growth rate. There is low market share in Marks and Spencer (Gabrielli,
2018). For that company has to invest in research and development and came up with new
features in this products. Confectionery market strategy is attractive strategy for growth in
market and low market share is there in Marks and Spencer and for that company has to undergo
into market penetration and pushes to make it available to all the products in more outlets.
Cash Cows
High market share and low market growth is there in Cash Cow products. Marks and
Spencer’s lingerie and food items are came under cash cows. This products are high in their
market share and continuous defend by holding company’s sales and market share. Its supplier
management services are also termed as cash cows as company manage their supplier themselves
instead of outsourcing.
Dogs
In dogs products came having low market share and low market growth. Marks and
Spencer’s premium price clothing came under dog’s category. Have low market share and
market growth of company. It gives strong consideration to company for divesting this product
line from the company as it drain the resources without giving them any level of returns.
GE- McKinsey Matrix
GE- A systematic approach is being offered by McKinsey Matrix with its nine box matrix
for business of multi products and prioritize its investment in different business units. GE-
Mckinsey matrix is based on industry attractiveness and company’s competitive strength and
both of these factors are on the based on growth, selective and divest (Bäuerle and et.al., 2019).
Marks and Spencer use this matrix for growth opportunity in future. Its products portfolio for
investment strategies for Marks and Spencer are-
Grow
Grow strategy includes those products that leads the company to invest because of their
great position in market that generate high income in a long run. Marks and Spencer’s products
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