Planning for Growth: Analysis, Evaluation, and Proposal

Planning for growth

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Analysis of key consideration for evaluating growth opportunities....................................................3
P2 Evaluation of growth opportunities....................................................................................................5
TASK 2.......................................................................................................................................................6
P3. Assessing the potential sources of funding available to business with benefits and drawbacks.........6
TASK 3.......................................................................................................................................................7
P4 Proposal of new marketing plan.........................................................................................................7
TASK 4.......................................................................................................................................................9
P5. Estimating the exit or succession with their pros and cons for small business...................................9
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................11

INTRODUCTION
Planning for growth is a phenomenon of making a new marketing for expansion of
business of a company. In this report, new marketing plan for growth of online food delivery
company Deliveroo has been proposed. Deliveroo is a British online food aggregator firm
incorporated in 2013 by two entrepreneurs Will Shu and Greg Orlowski. The report covers the
main consideration for evaluation of opportunities of growth. Moreover the report also covers the
evaluation of opportunities for growth. The report includes the assessment of potential source of
finance for the company. The report also proposes a new marketing plan. Lastly the report covers
the assessment of exit options suitable for the small business enterprise (Deas, and et.al., 2016)
.
TASK 1
P1 Analysis of key consideration for evaluating growth opportunities
When a company decides to expands its business than it has to take into the account the
outer elements of environment that can influence the growth of new business. If conditions are
suitable for business than company should executes the new marketing plan. Otherwise firm
needs to do some modification in the plan (Myronycheva, and et.al., 2018
.

PESTLE Analysis
PESTLE analysis is a tool used for examining the conditions of external environment and
their impact on the growth of business. PESTLE stands for political, economical, social,
technological, legal and environmental factors. PESTLE analysis of United Kingdom is given
below:-
Political factors: Stability in the political environment is the plus point for the country.
UK has a constitutional monarchy in which monarch is the head of the state and Prime is head of
the nation. UK maintains good relations with United States of America. Although political
situations are good but Britain exit from European Union make international trading very
complicated. Government imposed strict immigration rules which discourage the skilled
employees to do work in UK. Visa formalities are become tougher after Britain left European
Union. Deliveroo is required to conduct training and development program for its employees )
(Pamuk, and et.al 2017)
.
Economical factors: UK is financially fulfilled country. Poverty is less in the country
and people have more than sufficient money. Inflation rate is moderate and corporate tax is also
reasonable. Nominal gross domestic product of the country is very high. However Britain is
facing a decline in number of employees because of Pound weakening and harsh economic
conditions. Importation cost of food grain increase due to which food become expensive for
customers. Citizens of the country are wealthy enough to bear the increment in price of food.
Pound will recover its value soon. Hence economical factors are good for Deliveroo.
Social factors: Multiple cultures exist in the United Kingdom. Population average is
increasing and growth rate of the population is also increasing. Company will have a big
marketplace for its business. Highly educated people are living in the country. Youth of the
nation are becoming health conscious. They prefer nutritious food over junk food. Therefore
Deliveroo is required to add diet food restaurant in the list (Qadri, And et.al, 2015)
.
Technological factors: UK is a home of people of highly innovative and technically
sound minds. Company can leverage the information technology to shine in the marketplace.
Technological advancement and innovation is a ongoing process in businesses. Companies are
consistently updating technologies in order to delight the customers. Almost every citizen has
access to internet and smart phone. Internet penetration encourages large number of customers
order food online. Innovation in the android application streamlined the operations of business.
Firm can easily interact with the workforce using customized android application. Hence
technological factors are favorable for the organization.