Strategic Management - Primark Company

Running Head: STRATEGIC MANAGEMENT
Primark company
Strategic Management
Report
Student Name
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STRATEGIC MANAGEMENT 1
PESTEL
Political factors Economic factors
One of the factors which can impact Primark is
related to voting of Britain exit from the
European Union because it will give rise to
uncertainty in the political condition of the
country. In fact, BREXIT has triggered the
flames in all over the political condition of
Britain which has forced Prime minister to
resign and has encouraged Scottish prime
minister to demand independence from
European Union (Srdjevic, Bajcetic, and
Srdjevic, 2012).
In addition to this, it has been seen that
BREXIT was impacted the business operation
of Primark in terms of currency because its
most business is being operated in Europe and
this process will weaker the pound against
Euro and Dollars.
Due to Brexit news, it has been seen that first
time in 31 years, value of the pound was at its
lowest against Dollar in financial terms which
have created a pressure situation on London in
terms of financial status (Kolios and Read,
2013). This has generated threats for investors
which are having assets in London. First time
the market of London seem much disturbed
which is a positive sign for Primark and other
retail clothing sectors present in Britain.
Opportunities and Threats
Opportunities Threats
One of the positive opportunities for Primark is
to understand the major gap market present in
this situation related to plus size clothes. This
plus size clothes will connected half of Britain
in the coming years and therefore offers a
better opportunity for Primark to invest their
interest and time on Plus size clothing sections
(Helms and Nixon, 2010).
In addition to this, company has started
spreading its market in US and is soon
planning for opening more stores which offers
revenue strength to the company.
Brexit has influenced the current business
market in Britain in terms of environment and
financial aspects. This has impacted the
business operation of Primark which is
operating all over the Europe market (Yuan,
2013). In addition to this leaving, decision of
leaving Europe by the parent company of
Primark has created uncertainty in the market.
If Britain leaves the European Union, there will
be a huge loss for Primark Company In Terms
Of Profit Margin.