Planning For Growth

This assignment provides information for success and improvement of business organisation. Moreover, it involves BCG matrix in order to grab opportunities at marketplace. In addition to this, the assignment provides description regarding the Ansoff matrix that assists in growth of company. In assistance of this, there are different source of funding, succession as well as exit strategy and appropriate business plan which is mentioned in this assignment.

Planning For Growth
Contents

Contents...........................................................................................................................................2
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Assess key consideration for examining growth opportunities for the business
organisation............................................................................................................................1
P2 Ansoff growth Matrix........................................................................................................4
M1 Explain the options for growth by adopting range of analytical frameworks for increasing
understanding of competitive advantage in reference of company........................................5
D1 Examine particular options and pathways for the growth & considered every risk options
and how they can be eliminated.............................................................................................5
TASK 2............................................................................................................................................6
P3 Feasible sources of funding for small businesses..............................................................6
M2 Examine potential sources of funding and justify the application of appropriate funding
sources in reference of company............................................................................................8
D2 Assess the potential sources of funding with the help of justified arguments in order to use
the best and most suitable source of funding according to demands of company.................8
PART 2............................................................................................................................................8
TASK 3............................................................................................................................................8
M3 To build an efficient growth business plan and also sustainable investment, setting targets,
priorities and necessary processes in attempt to achieve targets and targets:......................11
D3 Introduce an efficient and comprehensive business plan to aid in creating a successful
perception of how to establish and execute to accomplish business targets and goals:.......11
TASK 4..........................................................................................................................................11
P5 Determining for small-scale business exit or succession alternatives:...........................11
M4 Analyze an exit and succession choices to compare and contrasting the alternatives
for small-scale enterprise and then establish relevant recommendations.............................12
D4 effective analysis of alternatives for small business enterprise and decision-making on an
appropriate course of actions with the assistance of reasoned guidance to facilitate
implementation.....................................................................................................................12

CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................13

INTRODUCTION
Every company execute functions and activities of organisation for achieving profit margin
and growth of organisation in improved way. For this process, the management team of company
use various kinds of action plan and analysis market for improving goods and services for
managing sustainability at marketplace. In addition to this, the manager of company offer
guidance for executing work in an appropriate way and accomplish favourable results for
company. In this report, the company is chosen named as Gekko Partners. It is considered as
small organisation which is located in UK and offer products and services to various customers
at marketplace. This assignment provides information for success and improvement of business
organisation. Moreover, it involves BCG matrix in order to grab opportunities at marketplace. In
addition to this, the assignment provides description regarding the Ansoff matrix that assists in
growth of company. In assistance of this, there are different source of funding, succession as well
as exit strategy and appropriate business plan which is mentioned in this assignment (Anjun,
2018).
PART 1
TASK 1
P1 Assess key consideration for examining growth opportunities for the business organisation.
It has been analysed that every company execute their functions and operation of
organisation for achieving competitive edge in the market. Through this, the company will
capable to execute all activity or functions of organisation in appropriate manner and maintain
sustainability for longer period of time. In current company named as Gekko Partners, it is
necessary to perform work in an appropriate manner for providing unique product and services to
its user that is completely connected to marketing and their main purpose is to satisfy the
demands of customer in an appropriate manner (Yu and Cai, 2016). For this purpose BCG model
is used by an organisation that is going to be mentioned below:
Boston Consultancy group (BCG)
BCG is considered as product portfolio matrix that is useful in making appropriate
planning during particular phase of time period. It assists organisation in determining
opportunities for growth by reviewing product portfolio for investment and improving products
in an appropriate manner. In context of Gekko partners limited, the BCG matrix helps
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organisation in grabbing opportunities in future period of time. There are four quadrants involved
in this matrix such as cash cow, question mark, star and dog that is going to be mentioned below:
Stars: Herein, the organisation increase high rate of growth and enhances market share
during particular phase of time period. Because of higher rate of growth, the star consumes large
amount of finance this is generally increases growth or success of company in future period of
time. In context of Gekko partners Limited, they focus on using a star matrix in order to increase
market share which will be beneficial for organisation in future period of time (Birkin, Clarke
and Clarke, 2017).
Cash cow is another strategy in which the organisation increases their share of market
but rate of growth is low. Therefore, the organisation focuses on providing appropriate product
and services according to the needs and wants of customer in order to increase growth rate in
future period of time. The main purpose is to satisfy the demand of customer for increasing profit
margin in future period of time.
Question mark it is considered as a situation in which the organisation focuses on
increasing growth but the market share is considered as a low. Herein, the organisation focuses
on increasing the rate of growth during particular phase of time period and provides innovative
product and services to its user in order to expand market during particular phase of time period.
Dog is considered as a risky strategy in which the share of market and growth rate is
considered as low. Herein, the organisation takes risk in order to promote their product for
attracting large number of customer at Marketplace. They adopt various kinds of marketing
strategy in order to increase the awareness regarding product and services in front of customer at
marketplace and focuses on increasing growth rate and larger share of market in future period of
time.
Therefore BCG matrix is adopted by an organisation in order to increase growth rate in
future period of time that help in a largest share of market which will be beneficial for
organisation with a period of time. . It assists organisation in determining opportunities for
growth by reviewing product portfolio for investment and improving products in an appropriate
manner. In addition to this, PESTEL Analysis is used for analysing external factor for smooth
operation of company in future period of time.
PESTEL analysis
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PESTEL Analysis is a model that assists in increasing understanding level of organisation
regarding external environment. In addition to this, the management of organisation will be
capable to assess the impact of external environmental factor on organisation. There are various
external environmental factors which are going to be mentioned below:
Political factor it is determined as an essential factor which enforces direct impact on
whole performance of company. It is the element that assists in assessing interference of
government in operation of organisation. It has been analysed that political condition of UK is
stable which helps Gekko partners in generating number of opportunity for boost their
organisation (Cobetto, Aubin and Parent, 2018). On the other hand, Brexit imposes bring lot of
changes or alteration within UK and organisation are confronting too much problem due to
decreasing sales of the company during particular phase of time period.
Economic factor: it involves exchange rate, interest rate, unemployment rate, disposal
income and many more which imposes direct impact on organisation. It is considered as a factor
that assists in assessing economic condition or situation of country that help in expanding
organisation. It signifies different types of aspects that are connected to economic situation of
nation that include interest rate, growth rate, rate of inflation and many more. Through strong
situation of economic condition of UK, Gekko partners manufacture superior quality or
innovative products and services in order to satisfy wants of its consumer at marketplace.
Social Factor it involves lifestyle, safety emphasis, population growth, taste and
preferences of user and many more which enforces direct impact on company. The social factors
are used by company for satisfying needs and wants of its user. It has been analysed that this
factor help in bringing innovative trends at Marketplace. In context of selected organisation, it
has been analyse that the organisation conduct market research for giving effective services to its
customers for satisfying them.
Technological factors In today's environment, it is very important for Company to bring
latest technology on continuous basis and achieve competitive edge at market place. Due to
executing latest technology, the expectation or need of customer is satisfied that helps
organisation to manufacture superior quality products as well as services and satisfy the demands
during particular phase of time period. In context of Gekko partners, the organisations focuses on
implementing advanced technology for attracting ample of its user through innovative digital
trends.
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Environmental factor it involves rules and regulation which must be followed by
organisation for protecting environment. There are various factors involving waste management,
governmental policy, carbon emission and many more. This is developed by government in order
to protect environment. The chosen organisation adopting different environmental factor that
helps in protecting environment. On the other hand, due to change in climatic condition, it
imposes negative impact on functions and operations of company.
Legal factor includes rules, laws, consumer protection law and many more. The Gekko
partners follow all rules and regulations that increases brand image and reputation of company in
front of customer at Marketplace. In addition to this, any changes or alteration in law imposes
negative impact on the company during particular phase of time period.
Therefore, it has been analysed that PESTEL analysis is adopted by chosen organisation
for assessing external environment which impose direct impact on functions and operations of
organisation during particular phase of time period (DODDS, DIMANCHE and SADOWSKI,
2018).
P2 Ansoff growth Matrix
It is considered as a tool which is used by business organisation that leads to success and
growth in future period of time. Ansoff Matrix includes four quadrants product development,
market development, market penetration as well as diversification. This Matrix offer appropriate
guidance to organisation that helps in success and growth of the company. It helps in making
appropriate plan for success and growth of organisation which is going to be mentioned below.
Market penetration the top management of company provide available products and
services and existing market that help in increasing growth and success of business organisation.
In context of Gekko partners, the management team adopt this strategy and tactics in order to
provide prevailed goods in UK. Their main purpose is to approach more and more user with
similar kind of good for increasing sales in future period of time (Kumar, 2016).
Product development herein, the organisation provide innovative product in available
market for attracting more and more user and increasing sales in future period of time. In
reference of Gekko partners Limited, the management team focuses on increasing customer base
in order to increase brand image and reputation of company in front of customer in Marketplace.
It helps in generating awareness regarding new offering in market in an appropriate way. Due to
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providing innovative services, their main focus is on attracting more customers towards
organisation that increases ales and profit margin of company in the market.
Market development the company focuses on targeting new market with similar products
as well as services. In context of Gekko partners limited, the manager focuses on offering its
product in new market for increasing or enlarging customer base. They use different type of
communication to promote their available product in other cities also. In assistance of this, the
customer of organisation increases sales and level of profitability of chosen organisation.
Diversification herein, the organisation focuses on target customer by providing new
product as well as services in the new market. In context of chosen organisation, the higher
authority focuses on assessing market before offering innovative product and they invest higher
amount of money and take risk for launching their product in the market (Lynch, 2016).
On the basis of above given strategy, it has been analysis that the appropriate strategy for
chosen organisation is considered as a market penetration. Because, the reason for using this kind
of strategy is it is considered as a small organisation and they do not have large amount of capital
for investment. Therefore, for increasing activity of business organisation they organised market
research for offering product to its customer and increase profit margin in future period of time.
M1 Explain the options for growth by adopting range of analytical frameworks for increasing
understanding of competitive advantage in reference of company.
According to the above given assignment, it has been analysed that the most appropriate
strategy that is adopted by Gekko partner limited is star strategy of BCG Matrix. It helps the
organisation in bringing sustainability in the market for longer time period. In addition to this,
through market penetration tactics organisation focuses on growing that helps in achieving
competitive benefits at market place (Nation and Modarres, 2019).
D1 Examine particular options and pathways for the growth & considered every risk options and
how they can be eliminated
The positive impact of strategy is it helps the organisation in attracting ample of user and
increases profit margin during particular phase of time period. In addition to this, by using star
strategy, due to frequently change in taste and preferences of customer, it negatively affects a
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company. For reducing this kind of negative impact, the management team focuses on analysis
market in order to assess the demands of its user during particular phase of time period.
TASK 2
P3 Feasible sources of funding for small businesses
It has been analysed that in every organisation, the finance is very important for operations
of organisation in an appropriate way. There are different sources of capital that assist
organisation in collecting sufficient fund for boosting and expanding function of organisation in
an appropriate way. In reference of Gekko partners Limited, the top management of company
expanding their business which will be beneficial in future period of time. For this purpose, the
management team focuses on collecting necessary amount of fund and assess proper source of
finance that help in performing different activity in an appropriate manner. There are various
source of fund which is going to be mentioned below with their advantage and drawbacks.
Crowd funding is considered as a process through which the small amount of fund is taken from
larger organisation for financing their new business venture. The SME organisation focuses on
taking fund from ample of individual person to operate their activities and functions in an
appropriate manner (Pallagst, K., Fleschurz, R. and Trapp, 2017)
Advantages
The main advantage of crowd funding is the SME organisation focuses on taking fund
from ample of individual person to operate their activities and functions in an appropriate
manner.
Drawbacks
The drawback for chosen organisation is they need large amount of money for running
their organisation in successful manner.
Peer-to-peer loans are considered as an insecure and more flexible in comparison to traditional
loan. In addition to this, peer-to-peer Loan is considered as unsecured there is no requirement to
offer any kind of collateral so that they don't required to tie any kind of personal property to deal
with in case of any kind of borrowing.
Advantages
The advantage of peer-to-peer lending is that they offer competitive rate of interest and
convenient online application procedure is considered as advantageous for company.
Drawbacks
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The main drawback of peer-to-peer lending is the company need credit check as well as
other internal check to secure their loan.
Venture capital
Venture capital is a kind of financing in which the investor offers to the start-up or small
organisation for financing their business during particular phase of time period.
Advantage
The main advantage of venture capital financing to provide the capability to organisation to
expand their organisation by taking money from investor that is helpful for company.
Drawback
The drawback of venture capital financing is that whole cost related to financing is
considered as an expensive for organisation (Pan, Q. and Li, W. eds., 2016).
Overdraft
It is considered as a process in which the organisation borrows money from bank but the
bank set some specific limit. This kind of financing is provided when organisation and individual
person make their current account during phase of time period. It is the kind of loan in which
bank decides tenure of repayment and they possess authority over account and use of it.
Advantages
It is considered as a flexible and the borrower can bring modification in the amount of
finance which is borrowed within a specific limit. In addition to this, the other advantages or
benefits of overdraft are that rate of interest is paid only when it is borrowed by an individual
person as well as organisation.
Drawbacks
The another drawback of overdraft is interest rate is higher than loan so that the borrower
cannot take too much fund during particular phase of time period because it adds additional cost
which imposes negative impact on operations and functions of company.
Evaluate potential sources of funding:
Therefore, there are different types of source of finance that helps manager to collect
money for conducting their activities and function in an appropriate manner. On the basis of
above given methods, the venture finance is considered as a suitable method that help company
in starting their business functions and operation in better way.
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M2 Examine potential sources of funding and justify the application of appropriate funding
sources in reference of company.
There are different types of source of finance that helps manager to collect money for
conducting activities and function in an appropriate manner. On the basis of above given
methods the venture finance is considered as a suitable method that help company in starting
their business functions and operation in better way (Yu, Yanxu and Bojie, 2019).
D2 Assess the potential sources of funding with the help of justified arguments in order to use
the best and most suitable source of funding according to demands of company.
On the basis of given source of finance, it has been analysed that there are different methods
which is used by organisation in order to collect money that is necessary for operations and
function of business organisation. The venture finance is considered as the most appropriate
method that helps the company in running their functions in an appropriate manner.
PART 2
TASK 3
P4 Business plan which contains finance-related information as well as strategical business
growth goals:
Business plan within an orgnisation formally established by the company's upper authority, and
allows the personnel to execute their business operations. It is a sort of roadmap that contains the
corporation's plans and policies that ought to be implemented in the immediate future. In current
sense of Gekko Ltd., managers are designing an efficacious business strategy that involves a
wide number of aspects (Hollenbeck, Noe and Gerhart, 2018). Any of these components will be
addressed as follows:
Business-orgnisation overview: In the present study, Gekko Ltd is picked, which function
at smaller level as base business, which is a UK-based marketing corporation. This is a company
that focuses on supplying its clients with attractive marketing services to increase their revenue
and profits. In the existing environmental conditions, the company performs its business
operations within UK market system, using social media channels for advertising in order to
reach a significant total of potential customers.
Vision and Mission statement: The corporation 's unique vision statement is" becoming leading
and biggest marketing corporation in the world as a whole. While "to give consumers
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preferential and higher-quality services in attempt to strengthen their revenues" included
in corporation's mission statement.
Situational marketplace analysis: In current sense of Gekko Ltd, a situational analysis being
undertaken by the business 's executives in order to analyse their shortcomings and turn them
into key strengths. The strengths and prospects of the corporation are listed here below:
Strengths Opportunities
 Gekko Ltd's managers embrace
advanced technology that draw
consumers as they offer their customers
with higher-quality service within a
short span of period.
 Company would be enabled to draw a
significant number of potential
consumers by introducing a potential
and new marketplace (Levy, 2016).
 In addition, by concentrating on
individuals present in the peripheral
geographical region of UK
marketplace, organisation may also
extend its activities.
Budget development: the succeeding step of a business plan whereby Gekko Partners Ltd
management is needed to formulate an appropriate proposed budget for business functions/task.
The tactical execution of business plan is regarded as budgeting. Enterprise need a
comprehensive concise outline of business plan which establishes targets and performance
metrics to accomplish the objectives in strategic plan of a corporation. An significant social part
of the operation is the coordination of proposals to managers, that means that everyone has a
good idea of how can they serve the organisation (Lewis, 2013). It facilitates the coordination of
individual priorities, strategies, and programmes, all of which work collectively to promote the
company's growth. It also means that suitable people are made responsible for the execution of
a budget. The respective corporation's budget is as follows:
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This has established that Gekko Ltd paying their tax payments on regular basis as shown
in above-mentioned cash flows statement, while their overall net income is nearly $72001.
Identification of targeted/proposed market: In this sense, the company's targeted clients are the
localized citizens of UK market.
Resource allocation process: this has been identified that allocation process of all
business resources would be carried out on the grounds of each department's priorities and
conditions inside the organisation.
Plan execution & controlling: that's plan to be successfully executed by the administrators and
the executive team performs monitoring and analysis of the specified plan on day-to-day basis
(MacLeod, 2013).
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M3 To build an efficient growth business plan and also sustainable investment, setting targets,
priorities and necessary processes in attempt to achieve targets and targets:
With the assistance of the organisation management, the above described business plan would be
forced to execute its business operations effectively and deliver desirable results within a
specified time span. Within a business plan, different approaches are formed in order to deliver
higher-quality products and facilities. In addition to this, powerful mechanisms are employed by
administrators to help in the competitive environment to achieve expansion and productivity
(Mason, 2015).
D3 Introduce an efficient and comprehensive business plan to aid in creating a successful
perception of how to establish and execute to accomplish business targets and goals:
Executives would be enabled to understand the outside environment with the use of Pestel
framework before extending their business operations. In addition, discussed differentiation
strategy is one of company's most effective methods for attracting significant numbers of
consumers to the corporation as they offer their consumers with exclusive and creative facilities
(Mahmoudi and et. al., 2013).
TASK 4
P5 Determining for small-scale business exit or succession alternatives:
There could be a set of purposes for which entity is formed. Competitive edge is one
of main reasons/objective. There is process in which small companies want to strike an
equilibrium by decreasing the economic strain and optimising their market share. It also
implements the strategy of succession. The goal of succession is to ensure that a business still
has the appropriate leaders in position should a transition happen rapidly. A business will not
have a second chance by refusing to establish an effective succession strategy if it does not
change quickly after a major player exits the business or moves away. A few of the appropriate
options, alongside merits and limitations, for Gekko Ltd have been devised below:
Internet- It is convenient for businesses to convince their consumers and raise market shares by
targeting them with growing number of individuals interested on Internet. Through this
alternative, goods and utilities can conveniently be marketed. The gain is that product's
recognition could be communicated in a rapid way. Cyber offences are, however,
disadvantageous. Based on study and analysis, businesses collect consumer data and purchasing
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behaviours and develop marketing techniques. Fresh and creative online business structures are
increasing. Internet business concepts are being looked for by everyone. people operate for
businesses around the globe from anywhere. Business data is faster than before. So, from this,
one can see that internet is now foundation of online sales for an offline company. And the web
is the centre of digital marketing. Modern ways of conducting business are developed by internet
technologies. For business growth, Internet is critical. Internet technique enables offers powerful
tools for interaction and advertising (Mitchelmore and Rowley, 2013).
Mergers and acquisition alternative- For the intent of expanding a corporation, Gekko could also
merge with certain companies through such a strategic approach. It will assist in seeking
solutions to financial problems. This brings in fiscal synergy and the use of shared capital. at the
other side, because of being merged sole organisation, there could be increased conflicts. A
larger selection of facilities or products that can be pursued is among the most significant
benefits provided through mergers and acquisitions. Through combining forces, the combined
company's portfolio will grow even further and obtain access to greater market share.
M4 Analyze an exit and succession choices to compare and contrasting the alternatives for small-
scale enterprise and then establish relevant recommendations.
The Internet/web is an efficient instrument that is quite cost-effective. The goods are convenient
to configure and make customers comprehend. Since the sum of expenditures is tiny, it can
lubricant the gain. But, since it requires a lot of money and time, a merger and acquisition may
tend to be costly proposition. For the company, the couple of months involved in this one can be
detrimental because this can lessen the profitability in that timeframe. Prior to actually selecting
for one alternative, it could be suggested that any business should weigh considerations such as
expenditure, costs and targeted profit. In attempt to reimburse the expenditures, it is necessary to
gain benefit. In addition, before selecting one alternative to be introduced within the corporation,
there must be thorough scheduling and study. In order to attract clients, Gekko may use social
media such like Facebook, snapchat and provide its own webpage (Moseley, 2013).
D4 effective analysis of alternatives for small business enterprise and decision-making on an
appropriate course of actions with the assistance of reasoned guidance to facilitate
implementation.
The above approaches i.e. internet as well as merger and acquisition are productive and have had
their own beneficial effects and drawbacks. the adoption of internet technologies has grown over
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period as a result of the digital revolution, and a significant number of individuals rely on the
sharing of information via the online platform. This can tend to be beneficial since, relative to
acquisitions and mergers, it needs less spending. Merger and acquisition, but at other side,
is time - consuming operation and requires a good deal of money to conclude the operation. The
company, unlike with internet, is quite tangible and functional, which continues to rebuild
customer faith (Pred, 2017).
CONCLUSION
On the basis of above given report, it has been analysed that every company execute
functions and activities of organisation for achieving profit margin and growth of organisation in
improved way. For this process, the management team of company use various kinds of action
plan and analysis market for improving goods and services for managing sustainability at
marketplace. This assignment provides information for success and improvement of business
organisation. Moreover, it involves BCG matrix in order to grab opportunities at marketplace. In
addition to this, the assignment provides description regarding the Ansoff matrix that assists in
growth of company. In assistance of this, there are different source of funding, succession as well
as exit strategy and appropriate business plan which is mentioned in this assignment.
13

REFERENCES
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