Planning for Growth: Analysis, Strategies, and Financing

Planning for growth

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Significant consideration for analysing of growth opportunity........................................3
P2 Explain Ansoff Matrix......................................................................................................6
TASK 2............................................................................................................................................7
P3 Potential source of financing.............................................................................................7
TASK 3..........................................................................................................................................10
P4 Detailed business plan.....................................................................................................10
TASK 4..........................................................................................................................................14
P5 Critical evaluation of exit or succession options for small business and making a decision
of appropriate courses of action...........................................................................................14
CONCLUSION..............................................................................................................................15
REFERNCE...................................................................................................................................16
Books & Journal...................................................................................................................16

INTRODUCTION
Planning for growth is an activity through which the supervisor of business organisation
emphasized on maintaining appropriate plan for development of company. They emphasize on
effective use of resources in given time period. The company is taken in this assignment is Ella’s
kitchen and they offer organic baby and toddler food to its customer for satisfying them. The
company was situated in the year of 2006 by Paul Lindley. Here in there is also an explanation
regarding growth and also for source of fund. In assistance of this the planning is necessary for
increasing growth of company and also they provide explanation in respect of exit options of
small organisation. It is important to assess micro as well as macro environmental factor for
boosting sales. In this assignment the Porter generic strategy as well as Ansoff matrix is used for
growth of business organisation. It also help in making appropriate plan that it helps in boosting
or gaining vision as well as mission of business organisation in given time period (Seo, 2017).
TASK 1
P1 Significant consideration for analysing of growth opportunity
It is responsibility of business organisation to focus on grip opportunity in order to
maintain effective strategy and also executed it. It is important for organisation to analyse micro
as well as macro environmental factor which enforces direct influence on organisation. The
Porter generic strategy in relation to Ella’s kitchen that is given below:
Porter generic strategy it is helpful for company to use effective strategy for gaining
favourable outcomes. They also focus on achieving advantage in relation to reducing or
eliminating price of goods and services. There are different strategy and tactics which is given
below:

Cost leadership: The strategy or tactics is used by organisation for enhancing the market
share and also they emphasize on eliminating the cost of goods for its customer. This is adopted
for boosting sales and also helps in in executing latest technology. It also helps in reducing the
price. Therefore the Ella’s kitchen use this strategy for offering product and services at less cost
for increasing or achieving competitive edge. The primal am of Ella’s kitchen is to use this
tactics for offering products and services at fewer prices.
Differentiation Leadership: It is determined as a tactics that provides specific or innovative
goods as well as services to its customers by introducing various features in relation to
uniqueness in products. It is significant for company to fulfilling the requirement of its user they
also focuses on offering discount free sample for attracting them (MOHAN and PRASAD,
2016).
Focus: Focus strategy is used by business organisation that is based on differentiation as well
as cost. The strategy which is focus on Cost the main purpose is to reducing the cost and