Planning for Growth

Planning for Growth
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Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Key consideration for evaluation of growth opportunities.....................................................4
PESTLE analysis:...................................................................................................................5
Evaluation of growth opportunity with Ansoff's matrix........................................................6
Exit or succession options for the small business..................................................................7
TASK 2............................................................................................................................................8
Potential sources of funding...................................................................................................8
Evaluate potential sources of funding:...................................................................................9
TASK 3............................................................................................................................................9
Business plan for the growth of the organisation...................................................................9
TASK 4..........................................................................................................................................12
Assessment of exit option for small businesses with its suitable benefits & drawbacks.....12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Planning for growth is related to different strategic activities that are undertaken by a
organisation for planning their overall growth and development in coming period of time. It is
very helpful in consideration of future prospective growth of the organisation. Present report is
based on a organisation named as Ella’s kitchen that is having presence in UK, china, Norway,
Netherlands etc. This report is very helpful in understanding of the external market and internal
market (Rastogi,. and Trivedi, 2016.). Further there is use for understanding how plans will be
formulated in such a organisation, sources of funds and a business strategic plan for achievement
of certain objectives.
TASK 1
Key consideration for evaluation of growth opportunities
Every business has certain opportunities that can be valuable for achievement of higher
growth in coming time period. For achievement of this objective there is a need o understand the
external environment which consist of equal amount of opportunities, threats that can help in
further expansion of market share (Roussanov, and et. al.,). In present scenario a very popular
model that is Porters generics strategies is being used for purpose of making a deep analysis of
all of these factors.
Porter's generic strategies are a framework that is used by companies for determination
of strategy that can be used for gaining of a suitable competitive advantage in a given point of
time (Schepker, And et. al., 2018).. Any organisation can make use of such a strategy according
to their business type and its requirements as discussed below:
 Cost Leadership: it is a very common strategy that is also used by many business
organisations in which there is use of cost as a tool for expansion of present market
share. In this there is offering of products at lower prices so that company can get a
competitive advantage and its products are proffered as compared to their competitors’
products. In case of Ella’s kitchen this tool can be used by adoption of economies of
scale in which per unit cost of product can be reduced by expanding it over large
quantity of products.
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