Planning for Growth in Small Business: Key Considerations, Opportunities, Funding Sources, and Risks

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
P1 key consideration for the evaluation of the growth opportunities and their justification
according to organisational context............................................................................................4
P2 Evaluation of the Opportunities of growth by applying the Ansoff's growth vector matrix 7
M1 describe the option for growth by using the analytical framework to understand the
advantage in the organisational context......................................................................................8
D1 evaluation of specific option and pathways which help in growth and consideration of
associated risk with it..................................................................................................................8
P3 describe the potential sources of funding and their associated benefits and drawbacks........8
M2 Evaluate the potential source of funding and their adoption with respect to the
organisational context.................................................................................................................9
D2 critically evaluation of the funding source with the proper justified arguments regarding
their adoption in organisational context......................................................................................9
P4 designing the business plan for growth of business and includes the strategic objectives for
scaling the business...................................................................................................................10
M3 develop the business plan for growth and securing the investments for achieving the
objectives...................................................................................................................................11
D3 describing the depth of business plan for applying the business objectives successfully...11
P5 Explaining the merits and demerits of the business in order to access or succession for
small business............................................................................................................................11
M4. Evaluation on the exit of succession options and Comparison on the options with valid
recommendations......................................................................................................................12
D4. critical evaluation of the exit or succession option and the appropriate course of action..12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning for growth is defines as the group of strategic process which increase the
business performance and enhance the growth in the revenue of the business. The planning for
growth is very important key in the business development because it provides the overview of
the business and focus on growth area for increasing the growth targets and accountability. The
planning for growth is helpful in management of business and review the the strengths and
weakness of the organisation. The planning process is very important for every business for
generating the more opportunity for positive outcomes (van Hove,and Regeer, 2021). The
planning process in any business is very beneficial because it increase the coordination and
integration of employees towards their common goals. The planning for growth includes the
various process like planning, managing the time efficiency, allocate resources and controlling
the situation in the time of needs. The advantages of the planning for growth is to maximize the
resource, enhance the viability, attract the investors and help in setting the objective and
benchmarks. The given report has discussed the planning for growth for coffee shop which is
situated in London. The name of the coffee shop is New London Cafe which provides the
organic coffee to their customer and increase the refreshment power of their customers. The
report has focused on various key consideration for increasing the opportunities, and also
describe the Ansoff matrix for the evaluation (Hozack, 2018). The report has also include the
strategic objectives which describe the discussion on exit of small business.
MAIN BODY
P1 key consideration for the evaluation of the growth opportunities and their justification
according to organisational context
The external factor is very important in business organisation for grabbing the
opportunities which is available in market and it help in the planning for growth (Tiffany and
Peterson, 2022). In context of New London Cafe , the few model which are described as below
focus on evaluation of growth opportunities. The chosen model is PESTLE analysis, Porter's
generic model and Boston Consulting Group matrix.
PESTLE analysis: It is the external key factor which influence the performance of the
organisation by tracking the marketing principles. It is important in establishing the external

factor of the organisation in increasing the impact of decision in the organisation for the growth
and development of the organisation. The factor of PESTLE analysis which is helpful in
evaluating the growth opportunities are as follows:
Political factor: The political factor includes the government rules, regulations and
policies which impact on the business of any organisation and company. This factor includes the
fiscal policy, excise duty and tariffs. The government has started various policy for health safety
measure in the food industry (Tucker 2019). For meeting the political factor and increasing the
growth of business the New London Cafe provides the organic tea and meals.
Economical Factor: The economical factor includes the economic growth patterns,
exchange rates, inflation rates which determines the economical performance. The rise in
inflation rates will increase the price of the menu in the cafe which ultimately decrease the sales
of product because customer do not prefer the coffee and tea with high prices.
Social factor: The social factor focus on the identifying the needs of the customers by
identifying the lifestyles, behaviour, attitudes and culture etc. Nowadays the peoples are more
health conscious so cafe has also increased the organic food and coffee in their menu for
increasing the positive response of the people towards the cafe.
Technological factor: This factor includes the new technologies, innovation which
influence the business. The technological factor includes the automation, research and use of
new machines and websites which is beneficial in the development of the organisation. The New
London Cafe has effective security by placement of CCTV camera in different corner of the cafe.
The Owner of the cafe has developed the technique to track the cafe in their mobile when they
are out of city.
Environmental factor: The environmental factor includes the impact of climate change,
carbon footprint and natural resource, weather change, natural disaster etc. The New London
Cafe focus on the recycling of waste material and proper sewage treatments. The cafe properly
follow the policy of waste management and food wastage. The cafe provides their leftover
snacks and coffee to the needy people.
Legal factor: The legal factor includes the laws and regulations which impact on the
business environment. The legal factor consist of safety standard, consumer law, labour law etc.
The New London Cafe follow the laws of food and safety department and maintain the hygiene
and quality of food. The regulatory authority of the New London Cafe also check the kitchen