Planning for Growth: Strategies for Society Cafe in UK

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
P1 Key consideration for increasing the growth opportunities and justification of given
consideration...............................................................................................................................4
P2 Growth opportunities for the business by applying the Ansoff's growth vector: .................7
M1 Discussion of the growth option by analysing the analytical framework for understanding
the competitive advantages in context with the organisation......................................................8
D1 Evaluation of the pathways of the growth and associated risk with the specific alleviate
way..............................................................................................................................................8
P3 Different funding source for the business with the advantages and disadvantages...............9
M2 Evaluation of potential source of funding and justification of appropriate source of
funding with respect to organisation...........................................................................................9
D2 Critical evaluation of potential sources with the justification for adoption of source in
context with the organisation....................................................................................................10
P4 Business plan with financial information and strategic objectives for growth of business. 10
M3 development of appropriate business plan for growth and setting the strategic framework
for getting the objectives...........................................................................................................11
D3 Describing the depth of the business plan and how to apply this in achieving the objectives
of the business...........................................................................................................................11
P5 Describe the succession and exit option in the business with their merits and demerits.....11
M4 Evaluation of the exit and succession option with proper recommendation......................12
D4 Critical observation of the succession or exit plan for the small business with justified
recommendation........................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION

The Planning for growth is the granular record of setting the business goals and targets
for increasing the profits. The planning for growth is very important aspect in increasing the
business goals by enabling the precise actions. This is the process of increasing the resource of
the company for enhancing the revenue rates. Market development, partnerships, market
disruption, product diversification and acquisitions are the different strategies for expanding the
business in the market. The given discussion is about the growth planning of the society cafe of
United Kingdom. The Society Cafe is the small coffee house which is situated in the centre of
the bath (Jena, 2020). The uniqueness of this cafe is that it provides the best quality of coffee
which is prepared from the best coffee beans. The report has discussed the pestle analysis, BCG
matrix, Ansoff model and marketing mix for increasing the growth opportunities of the cafe
(Delmar, 2019). The given report has also included the different funding techniques and their
benefits and demerits. The report has also focused on the succession and exit of the small
business.
MAIN BODY
P1 Key consideration for increasing the growth opportunities and justification of given
consideration
The business planning increases the capacity of any organisation and company to catch
the opportunities which is beneficial in the growth of the business. The micro factor and macro
factor both plays important role in growth of business by developing the brand and design of the
cafe (Nuscheler, Engelen and Zahra, 2019). The different model which is evaluating the growth
opportunities of the Society Cafe and their factors are described below:
Porters generic model: This model is developed by the Michael Porter in 1985. Porters generic
model is consisting of various strategies which increase the business approach in the market as
well as increase the competitive advantages of the business in the markets (Jardon, 2018). The
strategies of the Porters generic model are mentioned below:
 Cost leadership: This is the strategy of maintaining and establishing the lower cost of
product and services than the competitors in the markets. The Society Cafe has provided
the best quality of coffee to their customers in reliable rates.
 Differentiation strategy: This is the way of enhancing the quality of products by adding
the uniqueness in the products. This strategy focuses on durability, product performance,

appearance, brand image and other different ways which makes the product and services
different from their competitors in the marketplace (Vögele and et.al., 2020). The Society
Cafe provides the elegant aesthetic and cosy atmosphere in their cafe with the different
flavours of coffee. The uniqueness of this cafe is that it provides the polite service and
very delicious food.
 Focus strategy: This strategy focusses on the needs and demands of the customers by
observing the niche market. This is the way of understanding the different dynamics of
the business which increase the profit of the business (Nowak and et.al., 2020). The
Society cafe has followed the focus strategies for increasing the demands of customer
towards their products. The cafe has offered the discount and free home delivery services
to their customers for targeting the customers towards their products.
PESTLE Analysis: This is the way of influencing the organisation by analysis of external
factors like social, political, economic, environmental and legal. The different external factor of
the pestle analysis are as follows:
 Political: The political factor includes the rules and policy of the government which
influence the business (Horton and et.al., 2021). The political factor consists of excise
duty, fiscal policy and tariffs, corporate taxation etc. The quality, hygiene, safety
measures and other parameter of the cafe has set according to the policy of government.
 Economical: The economic factors include the employment rates, interest rates,
inflation, exchange rates for determining the economic performance of the organisation.
The increased inflation rates decrease the purchasing power of currency. The cafe has
enhanced their business and has increased the recruitment process of their employees for
providing the best and quick service to the customers (Ansoff and et.al., 2019). The
increase inflation rate during the pandemic time negatively affect the business of Society
cafe by decreasing the demands of customer due to rise in the price of products.
 Social: This factor helps in marketing to understand the demands and need of customers
by focusing the demographics, lifestyle trends, cultural trends and behaviour of the
customers. With the help of social factor, the Society cafe has introduced the organic tea
and meal for their customers. The quality and taste of food and coffee has decided by
considering the feedback of different groups of customers (Bhandari, 2021).