Planning for Growth

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analyse of key considerations to evaluate growth opportunities..........................................3
P2 Evaluation of opportunities of growth by applying Ansoff's matrix.....................................6
Growth related option for the expansion of business..................................................................6
Critical evaluation for growth option along with their risk.........................................................7
TASK 2............................................................................................................................................7
P3 Sources of funding with their benefits and drawbacks..........................................................7
TASK 3 .........................................................................................................................................11
P4 Business plan that is related with financial information and strategic objective.................11
TASK 4..........................................................................................................................................14
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Growth planning can be defined as a strategic business activity that helps to monitor,
track and analyse business growth in order to make strategy and plan for expanding the business
operations and profits. The main motive of planning for growth is to allocate all resources within
effective manner that helps management to gain competitive edge in market for attracting large
number of potential customers. This report is written from perspective of Knight and Dukes
which is operating their business in real-estate industry. It was founded in the year 1896 and in
present scenario it is one of the largest global property consultant at global level that offers
suggestion about purchase and sale of property and their infrastructure (Amornkitvikai and
Harvie, 2018). Moreover, this report focus on key considerations for growth opportunities along
with their evaluation by using different models. Potential sources of funding along with their
benefits and drawbacks will also be included in this report. In the last, business plan and exit as
well as succession plan for a specific business with their merits and demerits will be focused in
this report.
TASK 1
P1 Analyse of key considerations to evaluate growth opportunities
There are various strategies will be determined by an organisation so it is easy for
management to enhance their business area as well as number of operations for increasing
revenue and productivity of business. Porter generic model and PESTLE are mention as follow
to expand business operations.
Porter's generic model: Cost leadership- Knights and Dukes monitor daily operations of organisation constantly
to reduce overall cost of their operations and functions. So by offering cost-efficient
products it is easy for management to gain competitive edge in market through
implementing cost leadership strategy in their operations (Abolhosseini and Heshmati,
2014). Differentiation- In context of Knight and Dukes management must develop better
strategy for formulating better infrastructure for a building. This refers with creative and
new design it is easy for company to attract more number of customers effectively.

Example- all design offered by knight and dukes are flexible towards bad weather
condition such as water harvesting, natural light etc. Cost focus- The main target of cost focus is to target the market through offering all
products and services at low prices for enhancing the sale of their products. From
perspective of Knight and dukes it is mandatory for management to utilise cost focus
strategy to manage business at global level (Bozer, Levin and Santora, 2017).
 Differentiation focus- According to this strategy market is focused by organisation
through offering unique products that helps Knight and dukes to approach more number
of customers. Along with this it helps to increase goodwill as well as profits for
organisation.
By the above analysis it is determine that focus strategy is implemented by organisation to gain
better results for entering into new market to attract more number of customers. This results
profits and sale of organisational products is increases with rapid speed.
PESTLE analysis- This work as the strategic tool that helps to understand and analyse macro
environment of an organisation. So it is easy for company to formulate those strategies which
helps to deal with negative aspects of environment. Political- Political aspects refers to undertake those rules and regulations which are
formulated by country such as tax rates, trade activities, policies etc. In context of UK
this is a political stable country due to which there are less modifications in business
related policy. So it is easy for Knight and Dukes to open their new branches in London. Economic- All the monetary policy and financial aspects are considered in economic
aspects such as average income of individuals, GDP and buying power of consumer etc.
Due to Brexit real-estate industry face some challenges as high monetary amount is
required by individuals to invest in real estate business (Chlebikova, Misankova and
Kramarova, 2015). So Knight and dukes must manage their work to perform all
operations in cost effective way. Social- Social aspects includes all those aspects which are related with society such as
culture, religion, value and belief of society. People who belong to UK follow high
standard to complete their work with in organised manner. Moreover, residents of local
society of London prefer those residency which is high in natural light.