Planning for Growth: Strategies and Funding Options for Knights and Duke Homes

Planning for growth

INTRODUCTION
Planning for growth is stated as the tool of business in which various tool for the business
can be used in order to formulate effective plans so as to receive high overall productivity. This
is highly essential for the business to initiate using their resources to optimum level by this
procured resources can be used to maximum manner (Kumar, 2016). This report includes various
dimensions of growth planning in the background of Knights and Duke Homes. Knights and
Duke Homes is a residential property consultancy and they have real estate partnership with
leading companies. Knights and Duke Homes are headquartered in London, UK. The company is
having major objective of initiate their business in Birmingham in order to enhance their
customer base and revenue as well. This report is engraved with various development strategies
which can be used by Knights and Duke Homes and at last the exit strategies have been
elaborated so as to prevent business form failure.
TASK 1
Growth opportunities within organisation
With the major purpose to remain in the market along with superior position the major
dimension is to eliminate threats and upkeep prescribed opportunities as well so this can be
treated as catalyst and barriers can be removed. For receiving prominent competitive edge within
marketplace various strategies are to be adopted by Knights and Duke Homes which could be
helpful for them in making huge profits and dealing with market threats. These strategies are
associated with growth and expansion and are elucidated as under:
Porter’s generic model
Cost leadership: This strategy is stated as to manage the business by lowering the prices
and selling them on discounted rate within marketplace in order to win cost leadership market
(Islami, Mustafa and Latkovikj, 2020). This is a helpful strategy for the business by which sales
and revenues can be increased due to which competitive edge can be received in prominent
manner. In the context of Knights and Duke Homes this strategy can be utilised by them so as to

capture more market segments by lowering prices of their services and enhance cost leadership
aspect.
Differentiation: This strategy can be used in order to improvise overall sales and to
make the business offerings high differentiable from other within marketplace by which rivals
can be dealt in better way. For example in the context of Knights and Duke Homes as they are
providing differentiated services to their customer which is highly customisable and
approachable by customers so by this they are getting differentiated position within marketplace.
Cost focus: This strategy can be used so as to obtain business focus for some specific
market segment in order to enhance sale and target that market at prominent manner. With the
help of this strategy places such as Birmingham can be emphasised due to this their market
capturing size can be improvised and sales can be made better.
Differentiation focus: Within this strategy the businesses are focused to offer their
product at lower prices within a particular marketplace so as to receive prominent market edge.
In the context of Knights and Duke Homes this strategy can be used by them due to which they
will be able to tackle market in robust manner and by adopting effective controlling measures.
From the above detailed discussion this can be concluded that for Knights and Duke
Homes the best suitable strategy is cost leadership as by this high market segment can be
captured by them and high revenue can be earned as well.
PESTLE analysis
PESTLE is a strategic tool which is used to examine external environment factors of the
business in order to check their impact on business functions. This analysis is assisting
businesses in eradicating negative impacts of external factors by which success may be
hampered. In the context of Knights and Duke Homes PESTLE analysis is enumerated as under:
Political factor: These factors are associated with rules, regulation and political stability
of a country in which tax policies, governmental control is included. In the context of UK as the
country is having high political stability in which government is having high intervention to the
business such as real estate as they are linked with human benefits (Perera, 2017). On the other
government is providing their full fledge support to those companies who are willing to expand