Planning for Growth in Small Scale Business - New London Cafe Case Study

This article discusses the planning for growth in small scale business with a case study of New London Cafe. It covers the key factors for increasing the opportunities of growth, growth opportunities applying Ansoff model, potential available sources of funding, and options for success and exit for small scale businesses.

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................4
P1) Analyse key factors for increasing the opportunities of growth......................................4
P2) Analyse growth opportunities applying Ansoff model?..................................................7
M1) Using the analytical framework demonstrate the available options for the growth.......8
D1) Evaluation of different approach to growth by taking risk into consideration................8
TASK 2............................................................................................................................................8
P3) Explicate the potential available sources of funding to the business and also explain their
merits and demerits?...............................................................................................................8
D2) Examine the source of funding with justification argument regarding the selection of
particular source?..................................................................................................................10
TASK 3..........................................................................................................................................10
P4) Make a plan for enhancement of business growth including financial data and strategies
with their objective?.............................................................................................................10
M3) Planning to promote business growth, adopting strategies and develop appropriate
framework for achieving objectives?...................................................................................11
D3) By demonstrating knowledge and proper understanding present a business plan to
achieve target?......................................................................................................................11
TASK 4..........................................................................................................................................12
P5) Explicate some options for success and exit for small scale businesses along with merits
and demerits? .......................................................................................................................12
M4) Analyse the options exit and succession for small business in compared to options and
making valid recommendations? .........................................................................................13
D4) Critically evaluate the options for success and exit with appropriate recommendations and
course of action?...................................................................................................................13
CONCLUSION..............................................................................................................................13

INTRODUCTION
In recent times, people have great craze to establish their own business as they feel that
working as a employee for others is a hectic job. To establish a business, it needs proper
planning for growth and strategies to attract the customers of interest. Some business even
required proper analysis regarding the customers, that is, organisations first analyse its target
customers according to their product or device. For example, for companies which deals with
advanced technological gadgets have generally youth target audience while for beauty product's
companies generally target audience are youth and adult girls. So ultimately planning is a
significant factor of starting a business. Here the discussion is about cafe business named “New
London Cafe”. The start up is serving vintage coffee for their customers (Alaaraj and et. al.,
2018). So the discussion topic will cover the strategies that the cafe can adopt in order to increase
its business by attracting customers to the cafe, proper planning, some minor and major changes
that cafe can adopt to its menu, food and beverages. The concept of Ansoff Matrix principle will
be discussed and how the principle is helpful for business growth. Through discussion, the focus
will also throw a light to the success or failure of small scale business.
P1) Analyse key factors for increasing the opportunities of growth.
Before starting a business it is important to take considerations on internal and external
factors of growth. It is important to research about what people wants or what they demands. It's
crucial to understand the opportunity in this competitive environment and in case of New
London Cafe it is important to be unique. To attract customers, the cafe can intend to serve a
unique recipe to the customers so the customers at least have a reason to visit the cafe and give a
try. Here some models are being discussed related to New London Cafe (Ali and Mehreen.,
2018).
PESTLE ANALYSIS: It is a principle used to analyse the framework of macro-environmental
factors. This tool is compulsory for market research and for developing an understanding related
to the growth of market, business position, market decline and operations of New London Cafe.
Some factors included under pestle analysis are:
Political- This refers to the factors which influence the business outcomes related to the
governmental policies. Political factors intervenes through laws like environmental law, trade
law, trade restrictions, tariffs, tax policies, etc. Political factors impact various business as
government sometimes interferes with some services regarding government want to provide the

service or not (Bokhari and et. al., 2020). In reference to London New Cafe, major issues arises
with high tax charges in UK. Company have to pay high tax in transportation while bringing raw
material and sending finished product.
Economical- It is a factor that highly impact the growth or decline of a business in nation.
Economical factors includes exchange rates, inflation rates etc. In case of New London Cafe,
increase in inflation rates of coffee beans will ultimately increase the price of coffee and hence
impact the preference of customers due to high rates and business get effected.
Social- This factor mainly concern with the social attitude of people towards things along with
the time. It is important to understand the social environment and determine the needs and
demands of the people. In recent times, people are more conscious towards their health and
physical fitness . So New London Cafe can adopt for strategies by adding diet conscious cokes
and adding healthy ingredients in its menu. The cafe can plan for a different menu for
gymnasium people for providing them good nutritional value along with taste. Such strategies
may help in increasing the business gradually.
Technological- This factor involves the technological intervene which impact the business
operations. Technology is now a crucial part of life . It is impossible to imagine any
work/operation without the help of technology (Bridge and Dodds., 2018). For New London
Cafe operations, computer is required to maintain records, generating bills, cameras for
surveillance, printer for print menu and bills, refrigerator, etc.
Environmental- This factor discuss the concern of surrounding environment on business.
Environment also impact the growth and decline of a business due to many reasons. First one is
climate, what people prefer to eat or drink depends on the weather conditions. At hot and humid
areas, generally people don't like to prefer hot coffee or tea while at cold regions people crave for
it. So New London Cafe can select and modify menu according to the weather change . It is also
important to maintain clean and hygienic environment and proper management of left over food
and try to avoid plastics and disposals within cafe.
Legal- Every organisation has to be bonded with certain laws followed within the country for
running any business (Diyanova and et. al., 2019).New London Cafe should be concern
regarding the quality of food serving by them. This will help them to receive better feedbacks
from the customers and enhance their market demand for better growth of business.

PORTER GENERIC MODEL- This model is used to understand the market and opportunity
with the goal of expanding the business. The ways are determined which proved to be suitable
for elevating the growth. There are three strategies of Porters model that can be followed to
promote the business and growth of New London Cafe.
Cost leadership- This strategy is used to gain the competitive advantage in the business. Cost
leadership mainly focus on making plans in a manner that will profit the business by increasing
sale. New London Cafe may increase sale by reducing the price of their menu or by offering
combos to the customers in a reasonable rates.
Differentiation strategy- This refers to the approach of making strategies in such a way that will
highlight the particular organisation in this competitive environment (Harrison., 2021). By
adopting this strategy,New London Cafe can introduce a new unique item in its menu or may add
new different flavours to the coffee that will attract the customers and ultimately provide growth
to the business (Globocnik and et. al., 2020).
Focus strategy- Focus strategy concentrate on particular niche market and focus on understand
the customer's needs, demands. London Cafe can provide attractive and amazing offers to the
customers by following this strategy.
From the above discussion, it has been concluded that business organisation use many
strategies to attract customers. By using some of the strategies New London Cafe can grow its
business and can generate markable revenue. Strategies have been discussed that may be proved
to be effective in this competitive market environment.
Boston consulting group matrix- This is a business tool used to determine different businesses
by graphic representation. There are four matrix included,
 Star- This represents the business organisations which are growing fast and have a good
market value (Liu and Atuahene-Gima., 2018). London New Cafe can proceed to
maintain its growth by making some efforts like, by identify the main reason of
attraction of customers towards the cafe and then by making useful modifications that
keep their customers bonded with them.
 Cash cow- The representation related with the organisation having slow market growth
and high market share. The organisation required continuous flow of cash in order to
make investment regularly to achieve a good growth.

 Question mark- This symbolizes having low relative market share. Small businesses
highly influenced by the existing competition in the market which make sit difficult to
survive with the particular business within the area.
 Dog- This represents having weak market share in markets of low growth. The
organisations neither generate cash nor require high investments (Paul., 2019).
P2) Analyse growth opportunities applying Ansoff model?
Marketers get a big help from Ansoff model in increasing their revenue for business by
marketing new services and products to the market. Effective strategies can assist an company to
grow, increase market reach, and attain pre-determined goals. With the example of New London
Cafe, four quadrant are explained:
Market Penetration- It is a market strategy adopted by service providers in order to increase
the sale of their service or product to their existing customers. This strategy can be adopted by
New London Cafe by reducing their price or alter their pricing plan.
Market Development- This strategy mainly focus on increasing the organisation growth by
entering the new market and increase the reach of the existing products to the new customer.
Before making any decision about locality to open a new branch and expand business, it is better
to research the market and analyse demands and needs of customers in particular area. New
London Cafe can adopt the strategy to expand the business and provide services at a profitable
rate.

Product Development- It is a strategy which includes the introduction of a new product or
modification of the existing product in a manner that increase the demand of the product. The
New London Cafe can adopt the strategy by choosing the additional ingredients which increase
the taste of their fast food or selecting the flavoured coffee beans that enhance the taste of their
coffee and increase the demand and attraction of customers.
Diversification- This strategy is supposed to be the risky one to introduce a new product or
service to the market. This is a difficult task to convince the consumers to believe the product
and give a try. But if consumers convinced and started liking the product then its sale increases.
It can provide benefit to the organisation on a large scale. New London Cafe can diversify itself
by using this strategy and can provide additional vegan breakfast meals or by adding a different
low-caloric drink to the menu.
For New London Cafe, the best recommended strategy would be the Market development
because through this strategy, cafe can focus on increasing the business to the new market with
existing product in their menu. This strategy help in increase the reach of the cafe to the
customers who are diet conscious and prefer to eat vegan and choose low calories drinks only.
M1) Using the analytical framework demonstrate the available options for the growth
For the small scale business, it is important to expand the market and provide the reach of
services to the different customers within different regions. New London Cafe can focus on
generate more revenue by adopting this strategy and can capture the wide market share. This will
lead to increase the cash flow by increasing the turnover and maintain brand status.
D1) Evaluation of different approach to growth by taking risk into consideration
It would be better for the London Cafe to not opt for diversification strategy because this
strategy requires to add new products to the existing menu which require huge investment. It is
not feasible for small scale businesses to spend such a big amount for modifications and
installation of new technologies.
TASK 2
P3) Explicate the potential available sources of funding to the business and also explain their
merits and demerits?
Every small scale and large scale business require funding for its operation. Funding
helps in building up the idea of start up on a solid base. Funding helps in adding up the value to

the business. Having experienced investors to the business is a great idea not just for the
availability of the money for the business but also for the ideas and suggestions that help the
small scale businesses to grow. Several types of sources available for funding are:
Bank loans- Banks are the most common source opted by the business starters (Purba and et. al.,
2021). The bank provide loan with the legal procedures under their terms and conditions. The
bank charge interest rate on the offered amount and also keep some security from the borrower.
Merits Demerits
 Feasible to grow business: Taking
loans from the bank is a lengthy
process but still it is a convenient one
as it provide money with sufficient
needed amount and provide enough
time to pay back with small
instalments. It enable fast and
accelerated growth as once loan passes
then the individual is free to use the
money according to their will for the
establishment of business.
 No interference from the bank: Once
anyone apply for the loan, it is essential
to send the business plan to the loan for
which the person is taking the loan. But
once the loan passes , you can change
the plan according to you and bank
never interferes about that, as long as
the bank is getting their time to time
instalment.
 Complicated: Taking loan from a bank
is a complex procedure. Sometimes it
takes lots of time in completing the
paper work and legal documents.
Procedure of taking loan is associated
with lots of terms and conditions that
can be quite complicated and even
unacceptable for some people.
 Full loan amount is not passed: If a
person applies for small scale business
from the bank, then there is a chance that
he/she may not receive full amount
demanded by them. Sometimes by
analysing the business plan, the bank
think that the amount demanded by
borrower is large and the business does
not need that much amount for the small
business.

Angel investment- This company provides funds to the owner of the business but in return
demands for ownership equity. Investment provided by them may be one-time investment or
whenever the company needs money in their difficult phases.
Merits Demerits
 It is easy to find such investors as there
are several groups who provides money
in return of equity.
 One of the biggest advantage of this
type of funding source is that the debtor
does not need to pay invested amount
to the investor in case of business
failure.
 The profit made by the owner by
his/her potential is get shared with the
investor (Rahardjo and et. al., 2019).
 The owner of the business does not
have full control to its business and
can’t take independent decisions
regarding the company without the
concern of the respective stakeholder.
D2) Examine the source of funding with justification argument regarding the selection of
particular source?
Different sources of funding are being discussed for continuous flow of money. First one
is taking loan from the bank, which is better to be adopted by New London Cafe than source of
Angel investment. As New London Cafe is a small scale start-up and not able to make such large
profit which can be divided with other investor also. Bank loan provide them sufficient money
with less interest rate.
TASK 3
P4) Make a plan for enhancement of business growth including financial data and strategies with
their objective?
Planning is a crucial step to be taken before starting a business. Planning provides a road
map that need to be followed sequentially to achieve the goal of organisation. New London Cafe
can opt for appropriate strategy to increase the market value. The following business plan has

been made to scale the business of The New London Café by making the firm come out with
new beverage product lines such as darker and more sustainable blends of coffee.
Executive Summary- A business can be successfully implemented by following an effective
planning. The London Cafe is planning to grow the business by proving healthy and good food
with a better experience.
Business Overview- In 2011, New London Cafe established to serve people and add a new
experience to their life through their organic coffee (Sabirov and et. al., 2021). But now cafe
needs to be innovate and modified in an appropriate manner to attract customers and enhance the
growth.
Mission and vision- The aim of the New London Cafe is to provide good and vintage quality-
coffee to the customers along with some tasty snacks. The organisation can accomplish the
vision to enlarge the business by adding vegan burgers and healthy sandwiches to the menu and
to create a good brand value and generate more revenue and good reputation at higher level by
expanding the market.
Values and ethics: New London Cafe operates with full ethics and always works with the
tendency of providing authentic quality coffee to consumers. Company is good with handling the
issues in a proper manner and understand the value of establishing good relations with
customers. Owner and staff members maintain good and friendly environment in cafe.
Objectives
 To promote the usage of organic products and ethical practices.
 To come up with new and dark richer blends of coffee for customers
 To develop a more sustainable framework for sourcing and processing coffee beans and
going fully green as a café in near future
 To promote good profit within organisation. To make a good relation with customers and reputation in leading market as a popular
cafe.

Product and service information – The New London Café in order to scale their business
operations will need to pursue new avenues of growth which can only be achieved through
product diversification and entering new market niches. In order to grow their business further,
the opportunity to introduce new darker coffee lines which are sourced from sustainable means
must be capitalized upon. The new dark coffee blends will contain strong flavours which are
preferred by the youth and working class to energize them and to keep them awake and
concentrated. The sustainability factor will the core theme of the marketing and design of this
product as studies have shown that people are more inclined to gravitate towards greener and
more environmentally friendly products.
Economic and industry overview – It is the correct time for New London Café to expand their
business operations and pursue avenues of growth as the post pandemic recovery period of the
café industry in UK is looking quite bright. The wholesale trade market in the country showed
projections of 3.8% growth back in January and the coffee industry and the prospect of growth is
also quite high as the market size of café’s and coffee shops in UK is worth $5.4 billion as of
2022 and the coffee industry segment contributes to a remarkable $10.1 billion to the UK’s GDP
every month. The customer trends in the coffee industry also indicate that there is major
untapped potential in providing fully green coffee blends as according to Mintel reports, UK
coffee drinkers would like to go green as 4 in five state that they are ready to undertake use of
greener products for the sake of the environment. Both the UK economy and the café and coffee
industry are primed for New London Café to undertake further growth operations by introducing
new and sustainable coffee blends and product lines.
Target market – The market of the café will be primarily segmented on the basis of
demographics and behaviour. The age and income group will be the primary forms of
segmentation as coffee blends are more popular with the decent earning working class and
students from the age of 16-28. Studies have also shown that the demand or sustainable products
and awareness towards the environment is also very high in this target market which should help
New London Café attract more coffee drinkers by incorporating greener measures in coffee bean
sourcing and processing.

Competition – When it comes to coffee houses, London has no shortage of quality
establishments which can serve as a threat to the growth expansion plans of New London café if
not counter programmed in an efficient manner. Rival coffee houses and cafes such as Prufrock
café which have a loyal customer base and extensive menu is a major threat and the company
should look into offering healthier and greener dishes at a cheap cost to manage this competition.
Coffee houses which focus exclusively on making the best seasonal brew possible such as
Workshop coffee will also be taken into account as coming up with new coffee brews and blends
will need to be of the utmost quality to survive in the market.
Growth strategy- This strategy is important for every organisation in order to gain success and
establish business at a higher level. It is crucial for New London Cafe to take important decisions
which enhance the growth of organisation within marketplace (Sanil and Hussin, 2022).
Marketing strategy – The marketing strategy which will be accompanied with this growth
strategy to come up with more diversified product selection line will be primarily based upon
social media marketing and digital marketing along with undertaking an integrated marketing
communications plan campaign. Various social media handles of the café will be developed and
optimized using website specific tools and reach enhancers and will be used to exclusively
advertise the new products and services. The café will also use techniques such as Search Engine
Optimization to make the café’s advertisement efforts more visible and all the social media
handles will be focusing on a singular marketing communications plan built around spreading
awareness regarding the new product lines.
Marketing mix- 4P's comes under the given strategy that helps to promote the service or product
marketed by an organisation. Production - New London Cafe sells coffee with different fascinating flavours. Price - The business can use pricing strategy to serve better food in lower prices to attract
customers like schools and college students. Place - The business should be in appropriate area, so that the target audience have easy
access to visit nearby location.

 Promotion - Some strategies can be made to promote business like, advertisements,
amazing offers, templates, etc.
Operating plan – The growth strategy to come up with new coffee lines, brews and blends and
make them fully green and sustainable to attract avenues of growth will cost a lot of financial,
human and operational resourced for New London café. Taking up a bank loan will be
operationally feasible for the business as it will face to interference and will receive ample time
to pay back any amount of money taken without much hassles. The timeline which will be
associated with this growth strategy will be one year during which the teams will come up with
new methods of making the shop and coffee sourcing process more sustainable. Various strategic
tools such as market research, GAP analysis, Mckinsey’s 7 S Model will be applied to find out
areas where operational strengthening is needed for smooth implementation of the growth
strategy.
Key milestones and exit plan – The business plan which will be followed by New London Café
will include various key milestones which are related to the success of the business which are
listed herein.
 Developing a profitable and financially viable business model fort the café which will
stay consistent for a long period of time
 Following a relatable and easily scalable marketing strategy
 Gaining an authority in the coffee industry by coming up with signature brews and blends
When it comes to the exit plan for the business, the route of undergoing for a merger with a
similar sized café or coffee house will be the route of choice. This way, the new coffee blends
and lines which the company introduces can be continued by the newly formed entity through
the market and the business can be continued later down the road in a smooth manner.
Financial information – In order to make the proposed business plan for growth more
comprehensive and reliable, it must be supported with the required budgetary and financial
information. In order to better comprehend the proposed business plan for the growth of New

London Café, the budget of the plan coupled with the 5-year forecasting period has been
developed and listed herein.
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Opening Capital 0 1500000 1090000 835000 573000
Investment 2000000 0 0 0 0
Total 2000000 1500000 1090000 835000 573000
Marketing Outflow
Marketing 350000 250000 175000 185000 175000
Publicity 100000 85000 80000 77000 90000
New Product
Development 50000 75000 0 0 0
500000 410000 255000 262000 265000
Closing Capital 1500000 1090000 835000 573000 308000
Critical risks and success factors – The proposed growth plan of introducing new coffee
product lines and going full green in terms of making and serving coffee has various critical risks
which must be analysed and mitigated, some of which are listed herein.
 Declining revenue due to the COVID-19 pandemic and Brexit
 Still existing public apprehension about dining out and spending time in crowd places
 Failure to attain market success and consequent inability to pay off the bank loan
 Operational failure due to lack of a highly trained workforce
The major success factors involved in this business plan which will influence the eventual
success of New London Café are also listed herein.
 Marketing – The way in which the New London café will market their new coffee lines
and their efforts to go green will determine a major part of their business success which is
why having a coordinated marketing communications plan is necessary
 Operations – The café will need various overhauls to its current operational process such
as creating a worker and business workflow blueprint for streamlining, developing
innovation and ways of collaboration across the workplace and building a research and

development department to research methods of increasing sustainability and come up
with new coffee brews and product lines
 People – In order to move forward with the proposed business plan, it will be very
important or New London Café to hire more talented workforce to increase its
operational productivity and efficiency. The success of the business plan will vary
depending upon the way in which the company can utilize its modern workforce
Control and Monitoring
Organisations tends to measure the performance of the business for which they prefer to
implement several controlling policies. New London Cafe can adopt for benchmarking tool to
measure the performance. The tool assist organisation in comparing the performance with
practices followed by company and helps in eliminating disparities.
M3) Planning to promote business growth, adopting strategies and develop appropriate
framework for achieving objectives?
The New London Cafe develops a business plan to promote the business growth and to
expand its cafe within different cities. Strategic framework is helpful in identifying opportunities
of growth for business and to create a good reputation in market and enhance the profit making.
D3) By demonstrating knowledge and proper understanding present a business plan to achieve
target?
Having a proper business plan and way to implement the project in the market plays a
vital role to give a high rise to the start ups. Proper advertisements before launching and make
people curious about the product is an strategy that help in giving amazing start to the
organisation. It involve various aspects like business overview, source of funding, mission and
vision, etc. (Schaefer., 2018).

TASK 4
P5) Explicate some options for success and exit for small scale businesses along with merits and
demerits?
Succession- Succession plan is created by the organisation to access proper functioning and
expand the business by reaching to the vast customers. New London Cafe can study market may
create a effective succession plan to bloom business. Some of the options discussed below are;
Franchising- This succession plan helps increasing the reach of business and give copyright to
another organisations to use their companies' trademark amd brand anme in order to operate
business and facilitate commercialisation. The business which gives permission known as
franchisor and the organisation which seek permission is known as franchisee.
Merit
 The original business has increased market reach, brand awareness amongst customers.
Franchise covers different locations which helps organisation to gain popularity. Chances of risks decreases and opportunity of expanding business increases. In this
option, franchisee is always liable to pay the debt of the business unit.
Demerit
 Always a risk of losing control over brand is maintained for franchisor. Decisions and
control of the brand are maintained by franchisee. Procedure of franchising agreement takes time and needs money like consultant
appointment is require far framing agreement.
Licensing- For growth of the business, copyright can be distributed which results in increasing
production and sales of the product.
Merit Remarkable growth of business can be achieved.
Demerit Owner might loose control over the brand (Snider and Davies., 2018).
Merger and acquisition- For increase the popularity of business, the owner can take step to
merge the cafe with other popular brands and serve quality products.
Merit
 Able to create good reach to the customers and increase good marker share.

 Company have an opportunity to expand the reach of the business in new geographical
locations and introduce their products in new markets.
Demerit
 Merging company might be from different locality which may induce communication
gap within employees.
From the above discussion it has been concluded that for New London Cafe, Merger and
acquisition plan might be prove to be appropriate enough. Merger is suitable for such
organisations who follow market development strategy as it is effective in attracting consumers
and penetrating new market.
Exit- It is equally important to have mind-set regarding the failure of the business and making
plans for that case also. Some options are explained:
Selling to the third party- This is a exit strategy to leave and sell the well established business to
the third party and take a worth amount in return. It helps investor to get better money of his/her
business.
Merit
 Owner able to get some returns of their invested fund. If business demand seems to be elevated in marketplace that gives a opportunity of
making a big benefit.
Demerit
 It is not easy to get third party easily. This process involves more formality procedures to sale off the business which makes it a
time consuming process.
Dissolved- This exit strategy refers to the liquidation of the business. That means this option is
adopted as a final decision when owner is completely sure about giving up on business and ready
to sell of all the assets. If owner decided to opt for this option it is important to take under
consideration that all the debts taken by the owner should be cleared (Turban and et. al., 2018).
Merit
 It is a simple and quick method. After an organisation get dissolved, recovered amount can be used to pay off all the
creditors, from which company seek help.
Demerits

 Owner unable to get good return. Credit score get lowered for required fund in order to start a new venture after dissolving
the existing company.
IPO- Through this the investor is able to sell the stakes in the organisation. The shares under the
control of investors are locked for a particular time period.
Merit Owner have opportunity to sell share at good price.
Demerit
 For certain period of time, the investor get locked.
M4) Analyse the options exit and succession for small business in compared to options and
making valid recommendations?
It is important fro a firm to select an appropriate succession or exit option. In succession
option, Franchise strategy would be the best for New London Cafe to expand the business within
different cities. From above exit options, sale business to a third party is more appropriate to
choose for small scale businesses as winding up option is more complicated and have to follow
more facilities. (Yasa and et. al., 2020).
D4) Critically evaluate the options for success and exit with appropriate recommendations and
course of action?
For business organisations it is important to have plans regarding both the succession as
well as exit. New London Cafe is recommended to go for succession plan which may help
business to grow faster. Market development strategy is suitable to expand market reach to the
different geographical locations. On the other hand, if firm so need to stop to carry the business
and move on to another venture, it is better to opt for sale of business to a third party to avoid
complications and loss of invested capital.
CONCLUSION
From the discussion made in above report it has been concluded that good planning is
important to operate a business in successful manner. Many strategies are needed to be adopted
according the demand of the market and time to attract the consumers and make a good market
value. To expand the market and increase its reach, several other strategies are required to be
followed. We have also discussed many principles for market growth includes, marketing mix,

ansoff principle, pestle analysis. From all of the mentioned models, ansoff model will be the best
for New London Cafe (Zhao., 2020). Several available sources have been discussed for taking
loans from banks or lenders. In order to expand business, London Cafe should opt for bank
option for loan as it give facility of paying loans in small instalments and as London Cafe is a
small business, it will be suitable to taking to go through banking option. In case of failure of the
business, what steps should be taken is also discussed in the report. It mentioned the succession
and failure plan in case of any issue. The company can opt for exit plan whenever feels to do so.
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