Planning for growth INTRODUCTION
Added on 2021-01-01
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Planning for growth
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Evaluation of key undertakings for measuring the growth opportunities with justificaton1P2 Analyse the opportunities for development and growth with applying vector and Ansoff'sgrowth matrix.........................................................................................................................4TASK 2...........................................................................................................................................5P3 Sources of funding acquirable to enterprise and drawbacks of each source.....................5TASK 3...........................................................................................................................................6P4 Business plans for development and growth with adequate objective and scaling...........6TASK 4 ...........................................................................................................................................8P5 Effective succession for enhancement fo business growth and drawbacks......................8CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONAn effective planning is essential for a business to succeed in the market. It is veryimportant for a business to formulate a plan which determines the manner through which goalsand targets would be achieved. An organization's growth depends on the focused area where abusiness needs to improve for the future growth by analysing the current state. The report isbased on Rebellion Developments which was incorporated in 1992 year by Jason Kingsley andChris Kingsley. Its headquarter is situated in Oxford, England. This organisation is known todevelop video games and comics and books for entertainment and it is renowned for Alien vs.Predator series and Sniper Elite series. This report comprises of key consideration to evaluatebusiness opportunities, funding sources, business plan, and exit options of small business.(Allmendinger and Haughton, 2012). TASK 1P1 Evaluation of key undertakings for measuring the growth opportunities with justificatonThere are various growth opportunities for the small and medium enterprise but essentialto plan for them in advance. Because planning is the initial process to begin a firm and take tothe peak with the strategies that support to attain the goals and objectives. An effective planningis the backbone of growth that leads to attain the competitive advantages which maximizes theprofit of company. Rebellion Developments is a video game developer which is expanding itsbusiness across Oxford with a new gaming sensation. In order to attain the business growth thereare the foundation should be strong with the following aspects which develops competitiveadvantage in the market - Resources – The company should have enough resources that can fulfil the targetrequirements within time. For an example, to develop a video game there is a need of skilledprogrammer, animator and computer systems with all required software and the most prominentfunds. The funds can are base to begin a new project and maintain the proceeding needs and allkinds of requirement until the finance will not be available the firm may not be able to hire theprogrammers who are the major workforce to accomplish the objectives (Berger and Berger,2011).Capabilities and core competences – Rebellion Developmentsneeded to enhance itscapabilities such as funds which are required to enhances its operations. There is also a necessityof impeccable programmer to code the games and animators who gives an attractive characters1
ad elements of the game along with the systems and other machinery. Because if one wouldstay at a place then it will hard for a company to grow at the desired level. So it is essential toCapabilities and core competences – Rebellion Developmentsneeded to enhance itscapabilities such as funds which are required to enhances its operations. There is also a necessityof impeccable programmer to code the games and animators who gives an attractive charactersad elements of the game along with the systems and other machinery. Because if one wouldstay at a place then it will hard for a company to grow at the desired level. So it is essential topush the abilities if the company wanted to reach on the expected level. To analyse its strengthand weaknesses it needs to identify rivals in market. It will give a specific view to where theimprovements are required. Porter Generic Strategy Porter's generic strategy is used to identify the scope in competitive market to determinethe action plan to expand the business. With the help of this model Rebellion Developmentscanget the direction to move forward in order to meet the goals and objectives. Michal Porterdeveloped this model to achieve the competitive advantage in market.Cost leadership : Cost leadership is focused on gaining the superior profit by keepingthe low price of product. Rebellion Developmentscan sustain at lowest price of the product in abroad marketplace because keeping the lowest price of the product bring the highest profit to thefirm. The company can reduce can attain the low cost price by research which will define that thecost strategy of its competitors. This is concentrated on the cost reduction to target the broadmarket and gains the competitive market as the customers are most attracted towards the prices. Differentiation strategy : As its name indicates that differentiate the product from therivals. The product should have some unique attributes that are valued by the customers.Because the customers expects that product should not only be different but also better thanrivals and therefore, the customer would be able to pay premium price. Customers candifferentiate the video game from others in terms of its animation , story telling, planned stages,features, wining criteria and functions. In order to make a video game not just perfect but muchbetter than its rivals it requires extensive research, skilled programming and for promotion thereis a need of strong marketing. This will be helpful to achieve success in broad market area. Focus strategy : The focus strategy is focused on narrow segment of the targetmarketplace. In this constrictive division the firm pins on to achieve one of strategies that is2
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