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(PDF) Planning for Growth Assignment

Added on - 09 Dec 2020

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Planning for growth
Table of ContentsINTRODUCTION...........................................................................................................................3P 1 Analyse key considerations for evaluating growth opportunities and justify theseconsiderations within an organisational context..........................................................................3P 2 Evaluate the opportunities for advantage growth applying Ansoff’s growth vector matrix.4M 1 Discuss the options for growth using a range of analytical frameworks to demonstrate theunderstanding of competitive advantage within an organisational context.................................6D 2 evaluate specific options and path ways for growth, taking into account the risk of eachoption and how they can be mitigated.........................................................................................6P3 Assess the potential sources of funding available to businesses and discuss benefits anddrawbacks of each source............................................................................................................7M2 Evaluate sources of funding and adopt appropriate source of funding.................................8D2 .option and pathway for growth, taking into account the risks of each option and how theycan be mitigated...........................................................................................................................9LO 3.................................................................................................................................................1Business plan for Rebellion developments..................................................................................1LO 4.................................................................................................................................................4Exit plan for Rebellion developments.........................................................................................4Conclusion.......................................................................................................................................6REFERENCES................................................................................................................................1
INTRODUCTIONA strategic activity in firm that allows the business proprietor to plan & track organicgrowth in their income is known as growth planning. The tactics or strategies which are involvedin a growth plan mainly focus on revenue generation. A growth plan generally contains thecomponents of business where consumer can see value. Rebellion Developments, is the Englandbased company and deals in video games, comics and books. Rebellion Developments wasfounded by McLean in the year 2018. The company offers computer games, mobile and alsoonline games. It also publishes children fiction, comics and illusion, horror and crime books. Thepresent report will cover growth opportunities which company possess with justifications withinan organisational context. Along with this, the potential sources of funding available to businesswill be assessed. Apart from this, benefits and drawbacks of exit and succession will beexplained..P 1 Analyse key considerations for evaluating growth opportunities and justify theseconsiderations within an organisational context.When starting a new small business enterprise, it is essential to take some steps toevaluate the business's potentiality and its ability to make it work. The investigation for SMEsmust be careful, analysing the hazard and assessment of benefits from opportunities.Self-analysis:- According to the Rebellion Developments business, many smallenterprises fail due to poor management and owner's inability in resources management.A company must measure its own desires, talents, and goals before researching thefeasibleness of their idea . They must consider their position to take risk and also the timerequired to make the business successful. They need to review their personnel, financialand marketing capabilities as well as to make sure that they have necessary backgroundto achieve success of the venture.Market research: - To deeply understand new trends and present customer buying pattern,for this they need to know their customers, their location and also the kind of competitionpresent in their area. To gather all these information Rebellion Developments Companymust perform a market research process to determine the practicability of business. They
need to know what types of games or comics customers would prefer more. Whether theylike graphic novels, or horror books etc.Creative and profitable offerings: - The key to unlock new opportunities for increasingprofit doesn't need changes in offering by the company but it requires changes in howcompany charge for it. The services provided by Rebellion Developments should matchto the value paid by customers for it. The company must focus on developing new gamesand make improvements in the existing games.Risk assessment: - For evaluating growth opportunities, the key consideration is riskassessment. An honest of the risk inherent in the company may help them to prepare forfuture issues and to take decision whether the risks are worthy for investment or not. Riskassessment consist of some factors that needs to be considered and they might affect thebusiness negatively, such as state of economy, climate events and competitor’scompetitiveness (Angotti, 2018). Internal factors to be considered are, own health, levelof credit availability and type of employees required to hire for running the business.Diversification: - SMEs grow by taking opportunities to change or modify, although thereare many issues due to lack of resources. Rebellion Developments should analyse therisks and costs of choosing for growth cautiously. The company must launch new gamesto existing customers, choose a different market for new customers etc.Market size :- this is considered as the important factor while evaluating a businessopportunity. Before the company moves forward, it needs to be sure that demand id there.Also, the company must aware about how to engage the market and how likely they areto pay for what's being sold.Ability manage cash flow :- the next company needs to look at the ability to control cashflow. Therefore, it needs to make sure that the business is likely to sustain itself after aperiod of time.P2. Evaluating the opportunities for advantage growth applying Ansoff’s growth vector matrixAnsoff’s growth vector matrix is a strategic planning technique that provides a structurefor helping executives, marketers and even senior managers to promote future growth. Inmarketing strategy, the company using its existing products or services tries to grow in existingmarket. It tries to raise its share in the market scenario. The company may gain this objective by
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