Planning For Growth Opportunities Evaluate
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Added on 2020-10-23
Planning For Growth Opportunities Evaluate
Added on 2020-10-23
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PLANNING FOR GROWTH
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Analyse key consideration for evaluating growth opportunities...........................................3P2 Evaluate the opportunities for growth by applying Ansoff's growth vector matrix..............7TASK 2............................................................................................................................................1P3 Sources of funding available for companies with its advantages and disadvantages............1TASK 3............................................................................................................................................3P4 Business plan for growth of organisation..............................................................................3TASK 4............................................................................................................................................4P5 Exit and succession option for small business.......................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONPlanning is crucial for every firm to achieve their set targets in proper manner and withinspecified time limit. This can be done by preparing every business activities of the companyproperly and perform in that direction. This helps company to achieve success and desiredgrowth and with appropriate planning, company can achieve competitive advantage. Firmformulate various strategies and plans which help them to fulfil and satisfy customer's needs anddesires. With better satisfaction level, company achieve their desired growth level and this helpthem to compete with other competitors (Barbour and Deakin, 2012). Atex Media provides aflexible platform for content management. This company specializes in advertising, editorial andcontent management. This company was established in 1973 in Massachusetts. It is a growingcompany and is worldwide supplier of hardware and software to publishing company. Thisassignment will focus on key considerations for growth opportunities and also assess thepotential sources of funding available to business. In addition to that, several benefits anddrawbacks have been listed in the report. It also include a business plan for growth includingfinancial information and strategic objectives for scaling up a business and exit or successionoptions for business explaining benefit and drawbacks of each option. TASK 1P1 Analyse key consideration for evaluating growth opportunitiesCompetitive advantage is one of the main pillar for growth of a company. At the time ofgrowth, firm achieves all its goals and objectives and this help them to beat other competitorsand remain ahead of them. This also encourages more profits to the company and enable greaterstability in market. Every company wants to achieve growth and lead in market, for this theymanufacture innovative and creative products or services, which help company to seek theattention of consumers and clients towards their goods and items. Atex Media company offerssoft wares and hardware all round the worlds and provide flexible platform for contentmanagement (Brinckmann, Grichnik and Kapsa, 2010). Atex digital media is easy to use and iscloud enabled, this helps them to achieve greater heights. They focuses on new changes andmodification in their product and services which they render like, they are supporting theirproduction quality and relevant news by introducing new characteristics fostering collaborationsamong journalists and on the field reporters for fast and efficient communication, and easy
creation of rich media stories and lots of additional improvements. There are some keydeterminants which help in growth of the company and are explained below: Turnover: Turnover of the company helps them to decide whether their business isachieving growth of bearing loss. This is an important aspect for every company tocalculate their annual turnover and formulate effective future plans to increase theturnover rates. It helps in increasing future growth opportunities and development ofcompany.Sales: It is another very important aspect of growth as this helps company to know aboutwhether they are achieving higher sales or not. More is the sales, more will be profits andmore will be the opportunity for growth.Profitability: This factor helps in measuring the profit level of company. Profitabilityenhances growth chances by identifying firm actual profit percentage ratio which assist inincreasing development. Benefit: With the help of great products and services, company can achieve severalbenefits (Burton, 2010). Atex focuses on providing better services to their clients andothers and this provide them with greater benefits which help them to grow and increasetheir profits. Target market: Atex should decide their target market and offer their services to themaccording to their need. This help in channelising their effort towards good direction andwith this they can achieve their heights. Above are some competitive advantage which help in increasing growth of Atex Mediafor achieving success. Competitive advantage is that advantage which provide competitorsadvantage by serving different types of products and services to potential customers and fulfiltheir needs and wants. Porters generic strategies:This strategy is used to describe the competitive advantagepursued by company across its chosen market scope. Main challenge of every business is to finda way which can help them to achieve sustainable competitive advantage over the competitor'sproducts or services and firms in the market. It include following:Cost leadership: In this, firm sets the lowest price of their products or service in targetmarket segment. Lower price still help company to achieve high return on investment. For this,they may include the pursuit of economies of scale, proprietary technology and other factors. A
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