Planning for growth in an organisation

PLANNING FOR GROWTH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P.1 Key considerations' for evaluating growth opportunities ................................................3
P.2 Ansoff' s growth matrix....................................................................................................4
TASK 2 ...........................................................................................................................................6
P.3 Potential sources with benefits and drawbacks ...............................................................6
TASK 3............................................................................................................................................7
P.4 Business Plan....................................................................................................................7
TASK 4 ...........................................................................................................................................9
P.5 Exit and succession option with benefits and drawbacks................................................9
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................11

INTRODUCTION
Planning for growth is refers to the appreciation that is provided by the management for
the organisation as the main aim behind every business is to earn more profit by gaining success
so that they can retain in the market for longer period. There is a very deep impact of digital
media on the business as this helps in communication and after this communication solve the
rest of the problem as it helps the company to connect the world so that they can collaborate for
the growth and the betterment of the company. Communication builds relationship among the
whole world as the main factor of this is social media and mobile technology. These factor
affects the business in all the way possible as the make the way for the success of the company
that leads to the growth in the market.
TASK 1
P.1 Key considerations' for evaluating growth opportunities
Growth opportunities are the chances that is gained by the company so that they can
achieve the success along with the organisational goals. A unicorn company is a start up
company that deals in the retail market so that they can grow and expand in all over the globe.
Social media and mobile technology bridges the distance between the customers and the
company so that they can connect with them and will be able to build a good relationship on the
global basis. Some key considerations are as follows : Turnover : There is great impact of digital media on business as unicorn is a retail
company and this digital medial helps it in communicating with others in so many
manners so that they can build good relationship by collaborating to grow in the market
(Pham, Yamaguchi and Bui., 2011) . This collaboration helps unicorn in raising its
turnovers so that they can retain in the market for longer period by achieving profit. If the
firm will earn more profit than it boost the morale of the employees and will be able work
more efficiently to achieve the organisational goals so their firm can grow in the market
with the help of digital technology. Return on investment : The right use of digital media will ensure the growth of the
company as they will get the higher return on their investments . ROI s one of the best
way to calculate the profit as it clarifies that the company has achieved its target or not.
By using digital media unicorn can communicate with all on the global basis as they can

easily connect with the customers so that they can market and collaborate with others for
better growth opportunities in the market. Customer traffic : Digital media affects the business to the core as there is now more use
of digital technology than others so that they can retain the customers and will be able to
generate more customers by serving them the best of them (Pallagst., 2010) . Unicorn is a
retail company that starts its business with the basic aim to grow in the market and earn
more profit than others. Digital media will build the relationship with the customers as
customers will get to know about their products and services and the company will get to
know about the choices and preferences so that they can serve the products according to
the taste of the customers. Company can manage its customers digital as per their
preference. Sales : The correct use of digital technology will increase the sale of the products and the
services as with the social media and digital technology the can access the customers
easily to sale their product and customers can easily reach to the customers for buying the
product. Unicorn company market its products and services online so that they can access
the maximum people who are using social media and mobile technology in order to
increase sales. The digital media ensure the growth of the company in the market and
generates more new growth opportunities.
 Profit : Sometimes digital media works tremendous for the company as they earn more
profit with the use of that. Profit earning and maximisation is the basic aim behind the
start up of the business in the market as without profit the company would not be able to
survive for long. Digital technology is the best way to market as the right use can make
the future of the company and generates many growths opportunities in the market
(Pallagst., 2010) . Profit brings efficiency in the work of the employees as they get more
if the company earns more so Unicorn manages the digital media in systematic manner to
ensure growth in the market.
P.2 Ansoff' s growth matrix
Ansoff growth matrix is a model that is used for he strategic planning that provides clear
directions of a framework to help the executives, senior manager and marketer for the future
growth of the firm. This matrix has four parts which covers the each and every part of the
market. Digital technology affects the market very deeply as the right use of this will help the