Planning for Growth: Evaluating Opportunities and Justification

Planning for growth

Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Discuss the key considerations for evaluating he growth opportunities and justification b in
respective to organization............................................................................................................3
Porter generic strategies...............................................................................................................3
Ansoff matrix...............................................................................................................................4
Resource based view or model....................................................................................................6
TASK 2............................................................................................................................................7
Identifying the potential source of funding available to business and describe about draw back
and benefits..................................................................................................................................7
Task 3...............................................................................................................................................8
Business plan...............................................................................................................................8
Monitoring and controlling........................................................................................................13
Task 4.............................................................................................................................................13
Exit and Succession Options for Small Businesses...................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Planning is the key existence which is looking out for the business throughout its
existences as very successful business have the major responsibility to have review the business
plans in order to have the continuation of meeting the business needs (Brill, 2017). It will be
helpful in the reviewing the current performances on the regular basis and identify the business
strategies for the growth. This will be allowing the enterprising to have allocation o the limited
resources towards the achievements in order to have adapting the changing industry by the
difference in alternative competitors.
The report will be having the descriptions of the key considerations for evaluating the
business growth by application of the Ansoff matrix as advisability of the identifying the
accurate business improvements, providing the better level of advantages as drawbacks of the
multiple sources. It will be having proper developing the business plan enhancements evaluating
the successions and exit options the enterprise benefits and drawback other opinion.
Task 1
Discuss the key considerations for evaluating he growth opportunities and justification b in
respective to organization.
Endeavour Café is a chosen SME who has managed its venture with 20 workers. Firm
provide quality food and drink services to local people which make them able to earn money in
form of profits. They can earn 2.3 million which is quite enough to sustain in Food & beverage
industry. The vision of this company is to satisfy customers and retain them for longer period of
time.
In order to have the establishment of the business plans, there is need to have the proper
identifications for the specific considerations as the way always to be helping out for growth and
prosperity of business. As to have the systematise growth, it is important to have the selection of
the right strategy’s in order to have acquiring he long term profitability’s. So, the Endeavour café
will have the look out to the different considerations in order to perform different actions in the
business enhancement.
Porter generic strategies
This is basically the competitive environment as culture will help in building the
competitive advantages along with creating superiority with consumers. The generic strategies
will have the focus on the different broad differentiations, low cost providers which plays an
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important role in constructing the business strategy. The café will be establish by implementation
of the different focus, cost leadership and differentiation as part of hybrid in order to have the
handling of the completive pressure in significant manner (Brogi and Lagasio, 2017). the firm
will pays major attention in identifying the customer base and sale in term of the intensive
growth through effective product development, market development, diversifications and market
penetrations strategy.
Cost leaderships
This is helpful in gaining completive benefited by adopting generic ones by proving the
various coffee products to the costumer markets. The firm have major objectivities transition the
leadership portion by always supporting effective value chain in the business expansion. This is
start-up company to have target the people in order to provide the effective audiences major
preferences for making the sale of product. S the firm will have the try for reducing the
production cost and increasing the supply chin in effective manner.
Differentiation strategy
This is the important generic strategy as building the competitive advantages with
combinations with cost leaderships along with achieving he specific objectives by expanding the
customer base and unique item. This is differentiation strategy by embedding the innovations.
For example, the Endeavour Café will have expansion of product line as per the changing
preferences of costumers along with expanding the scope of different opportunities.
Focus strategy
This will be helping the firm in order to encourage and motivates for adapting different
resources as expanding the business and target segment. The firm will be trying server the
particular markets and gain the completive advantages through serving the respective niche
marketing. This will pay major focus on the product designs a as well as the providing the
satisfaction in client needs.
Ansoff matrix
Ansoff matrix is the growth strategy based is the management model which is
considering the different strategies in order to have the enhancing the business growth and
development in the marketplace.
Market penetration
4