Planning for Growth

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Competitive Advantages.............................................................................................................3
LO2..................................................................................................................................................7
Potential sources of funding along with their advantages and disadvantages............................7
CONCLUSION..............................................................................................................................10
REFERENES.................................................................................................................................11

INTRODUCTION
Growth is defined as a process to improve the length of business scale of an organisation
in order to increase the company's profitability (Parnell, 2018). This report is based on the case
study of Eagle Eye Solution. Eagle Eye Solution is an UK based small scale enterprises.
Henceforth, this report will emphasis on various growth strategies associated with corporate
organisation. Effective funding sources will also be elaborated in this report.
LO1
P1 Key considerations for evaluating growth opportunities
Competitive advantage is specified with framing strategies like product development and
utilise other associated strategical tool in order to expand the market share of company
(Lapersonne, 2018). Following strategical tool can be utilized by the management of Eagle Eye
Solution in order to take competitive advantages.
Porter Generic Strategies
In order to take competitive advantages in the market Michael Porter has introduced this
strategical tool. This model suggests that companies can take competitive advantages.
Management of Eagle Eye Solution is planning to use low cost strategy and differentiation
strategy of this model to achieve growth.
Low Cost Strategy: This strategical tool focus over cutting the total production cost in order to
generate the same profitability even after reducing the product selling price (Lapersonne, 2018).
Management of Eagle Eye Solution can either focus over excess production so that company can
reduce the cost of production involve with each produced article or utilise better production
technique to reduce the cost of production. Company can improve its market share by offering
the same product quality in better prices to target customer's.
Differentiation Strategy: Differentiation strategy focuses over making a unique identity of
company's products in the market (Kochkina, 2019). This strategical tool focuses over product
development and advancement that entertain the better user experience. This is an effective
strategy that enable the company to improve its brand value in target market.
Growth Options for Company
Management of Eagle Eye Solution can focus on new product development and
innovation in order to expand the growth opportunities.

Portfolio Strategies
Company management can channelise Boston Consultancy Group Matrix and GE/
McKinsey Group Matrix
Boston Consultancy Group Matrix: This is a strategical tool used to analyse about brand
portfolio of the company (Sahamkhadam and Stephan, 2019). This matrix segregate brands into
four categories question mark, star, poor dogs and cows. Companies growth rate and market
presence is used in this tool to analyse about the company's brand portfolio.
Product category of Eagle Eye Solution covers under star as information technology is
among the fastest growing sector across the globe.
GE/ McKinsey Group Matrix: This is also strategical tool used assess about company's
presence in the market. This model assesses about the company's position in market based on the
growth, market share and other respective tools to evaluate either company's position is strong or
lower in the target. Eagle Eye solution is among the fastes growing SME in UK market that
depicts about company's growth and effective market share in UK market.
PLC
PLC is an analytical used to analyse about the product life cycle. This model emphasis
over different stages involved in total life cycle of product. This model guides that product needs
to go through various stages like market development, market growth, market maturity and
market decline in its entire life cycle.