The particular strategy has been categorised into four parts that will be explain below: Cost leadership – According to this plan of action an organization focus on their cost and according to that set objects to deduct amount of cost (Dimitriou, 2013). Club express adopted a particular scheme to reduce cost in their industry as a result people aware about the restaurant and visit here. Differentiation – The particular strategy defines a business manufacturing different types of products to compete with the competitors in an effective manner.