Planning for Growth: Key Considerations, Opportunities, and Funding Sources

Planning for Growth

Contents
Part 1...........................................................................................................................................................3
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
P1 explain the key considerations for analysing several growth opportunities and justify them............3
P2 Determine the opportunities for growth............................................................................................4
M1 what are the options for growth while using a range of analytical Framework in order to take
competitive advantage from the market.................................................................................................5
P3 Sources of funds with their pros and cons..........................................................................................5
M2 potential sources of funds which can be adopted by the chosen organisation.................................7
Part 2...........................................................................................................................................................8
P4 design of business plan for growth which must include a financial information and strategic
objective for scaling up a business..........................................................................................................8
M3 develops an appropriate business plan for the growth of the company and securing the
investment in order to set out the strategic objective in an appropriate framework for attaining their
targets.....................................................................................................................................................9
P5 exercise exit or succession options which are available for the small business organisation. Explain
their benefits and drawbacks..................................................................................................................9
M4 determines exit or successive options for small business companies and contrasts the options and
makes a valid recommendation.............................................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11

Part 1
Introduction
Business is an organisation in which the entrepreneurs are engaged in the process of
buying and selling of goods and services so that they can generate revenue from it. It is important
for every business enterprise to develop their plan so that they can determine the techniques
which can be adopted by them in order to achieve their set goals. Growth planning are some of
the strategies which can be adopted by the business organisations in order to develop or plan and
track the operations of the business (Agapiou, Lysandrou and Hadjimitsis, 2017). This
assignment is based upon a small medium enterprise which is AriDri company. There are several
growth and opportunities which are determined in this report with the help of ansoff matrix
model. There are many options which can be adopted by the company in order to determine the
competitive advantage and Pathways for the growth and also how they can be mitigated. The
Chosen organisation has several sources of funds which helps the company to raise their capital.
The business plan is also discussed for growth which includes the financial information and
strategic objective and lastly the exit or succession options which are available for the small
business Enterprises with respect to their pros and cons.
Main body
P1 explain the key considerations for analysing several growth opportunities
and justify them
Boston consulting growth matrix is the model which was founded in the year of 1968 by
BCG's founder. This model is used by the organisation in order to determine the portfolio of
Business and brands as it is the most popular tool which helps the company while attaining their
ultimate objective (Alvarez and et. al., 2017). The model is discussed below:
 Starts: there are several products and services which have a high growth in market as
compared to the growth of the products and services of the Rival firms. This factor is
used by the company in order to invest more so that they can have a sustainable growth
into the market. Eventually when they grow at a lower rate than they become a cash cow.

 Cash cows: this factor is disposed of the low growth products with higher market share in
the competitive market. In this the organisation is required to invest less as they are
mature and successful already in the market (Ansoff and et. al., 2019). They are only
required to manage their business operations at the regular basis so they are only required
to manage their business operations at the regular basis so that the company can attain
there profit at the regular basis and this helps in developing a strong cash flow within the
Enterprise to become a star.
 Question mark: these are search types of goods which have low market operations but
have a high growth in market. This requires a sustainable investment to grow and expand
their business so that the company can defeat the competitors easily and grab a good
image of the brand in the market.
 Dogs: it is the factor in which the products which have low market share are not so
attractive and possess low growth in market. So it is important for the companies to
encourage the cash to break even but they are rarely used by the investors.
P2 Determine the opportunities for growth
Ansoff's growth vector matrix model
The Ansoff's matrix model is the model which is used by the company's to determine and
analyse the strategies so that the company can attain sustainable growth while providing their
goods and services to the targeted customers. This model was published in the year of 1957 in
Harvard Business Review. The model is discussed below:
 Market penetration: it is the primary stage in which the company used to focus on
increasing the existing product into the existing market place where the companies are
dealing.
 Product development: in this stage the company used to focus on introducing the new and
innovative products to the existing customer so that it will be beneficial for the
organisation as it helps them to satisfy the needs and wants of their targeted customers in
a better manner.
 Market development: in this stage the company used to focus on entering into the new
competitive market with the existing product in order to target the new customers
(Bagheri and et. al., 2018). This is also helpful in order to develop a positive brand image
into the market.