Planning for Growth in Small and Medium Enterprises

This paper discusses the planning for growth in small and medium enterprises (SMEs) with a focus on analyzing growth opportunities and funding sources. It covers key considerations for evaluating growth opportunities, Ansoff Growth Matrix, and growth strategies. It also evaluates possible sources of funding available to businesses and discusses the benefits and disadvantages of each source. The paper is based on the case study of PRESS London, a UK-based organization manufacturing freshly cold-pressed juices and healthy food.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
P1- Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.........................................................................4
P2- Assess the opportunities for growth by implementing the Ansoff growth vector matrix. . .7
Ansoff matrix .............................................................................................................................7
P3- Evaluate the possible sources of funding available to businesses and discuss benefits and
disadvantage of each source........................................................................................................8
P4- Design a plan of business for growth that includes financial information and strategic
objectives for scaling up a business..........................................................................................11
P5- Elaborate exit or succession choice for a small business explaining the benefits and
drawbacks of each option..........................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
The term planning is the procedure which is required in accomplishing the desired goal.
It includes the involvement of the logic and the vision while making the plan and the objectives
for the growth of the future. It provide assistance in recognizing the goal and in achieving it.
Growth planning aid the manpower to develop personally and inspire the employees in knowing
their strength and amend their week spots. Planning for the business's growth is crucial for every
kinds of business's. In the economies which is developing, there the rate of employment has been
improved because in the case when the huge organisation laying there workers off then the
industries which are at the small level is creating more jobs. This paper is regarding the PRESS
London and the co-founder of the organisation is Georgie and Ed in 2014, and there headquarter
is situated in London, United Kingdom. Presently, in the organisation there are 700 stocklists
independently working in entire United Kingdom. The organisation is in the manufacturing of
freshly cold pressed juices which is nutrient-dense and food which is healthy.
MAIN BODY
P1- Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.
The small and medium size enterprise is assist in boosting the nations economy by
generating surplus revenue and employment. Growth is the key component for the business's in
regard to survive for longer duration in the market. Growth will assist the business's houses in
acquiring more assets and hire newer talent. The business's growth will too increased the
performance of the business's and their profits. In the developing nations the SME's will improve
the rate of the employment(Anwar, and Shah, 2021).
Competitive advantage- When the organisation posses the ability to manufacture the products
with better efficiently and effectively in comparison to the other organisation and their sectors
competitors, which will at the end lead in generating better profit margins and growth
development.
PESTLE analysis
The analysis of the PESTLE explains the factors which are externals such as political,
economical, related to technology, in regard to legal as well as environmental. The mentioned

analysis is implemented by the organisation to analyse the wholesome growth and provide
assistance in the strategic decision making.
 Political factors- The PRESS London is the organisation which is based out of London
United Kingdom. United Kingdom is known as the one of the powerful nation at the
global level. The government of United Kingdom doing good in restricting the
corruptions and have the stable government. The prime impact that the PRESS London is
faced in the event of the BREEXIT from the union of the Europe. Due to that there profit
decreased for shorter durations(Cavaleri, and Shabana, 2018) .
 Economic factors- the factors of the economic which comprises the rate of the
employment, alteration in the rate of exchange and taxes. The mentioned factors are
affecting the organisation indirectly. The external factors of the economic will influence
the buying essentials in regard to the business's and consumers. The PRESS London is
the organisation who are producing the cold press juices and foods that are in the healthy
category(Cleberg, 2019). They importing their raw materials from another countries so
in case any changes in the rate of taxes will impact the end price of the goods.
 Social factors- Each and every day, the customers preferences is happens to change. It is
the factor which influence the customer habits and their spendings. The PRESS London
must modify their goods in accordance with the taste and preferences of their consumers.
They can use the social media to advertise their goods.
 Technological factors- this is the factor in which the technology and innovation has been
implemented by the organisation. It is crucial to have technology which is latest and that
will assist them in controlling their prices and gave the higher yield. It aid them in adding
new consumers to their customer base.
 Legal factors- The legal factors influence the business's operation in the each phase
from creating a business to in employee's hiring process and in product selling. There are
several laws and safety laws which are there in United Kingdom which must be abide by
the organisations. PRESS London must abide by every laws such as food and safety law
and labour laws.
 Environmental factors- in the United Kingdom, the air pollution is the huge threat for
environment. The factors related to environment such as change in climate, natural
disasters and supply chain disruption because of pollution and in also impact the raw

material cost (Crawford, Johnson, and Zaranko,2018). The goods flow can be disturbed if
the changes in the climate will occur in the United Kingdom, and because of that the
Press London will suffer short term losses.
Porters generic strategies
This is the strategy which is being implemented in finding out the place of the
organisation in their industry and whether the probability of the organisation is below or above
average. All the mentioned strategies will provide assistance to the organisation in gaining
competitive edge over their competitors.
These are the following strategies-
 Cost leadership strategies- In this the organisation will target the bigger market and
will offer the consumer the lowest price as compare to their competitors. In one and the
other, the prime objective of the organisation is to keeping the cost as minimum as they
could(Dawes,2018). It is the strategy which is being implemented by the PRESS
London, but to do that the organisation must do the review about their present suppliers
and cost, technologies and innovation. It is the strategy which will aid them in gain the
profit margins.
 Differentiation strategy- It is the strategy which is being implemented by the business
houses in making their goods and services different form their existing competitors. To
do that the organisation should review their present merchandise and their services as
well as the products which is being sold by their existing competitors, products which is
in trend and their present resources which the organisation have. PRESS London
offering various kinds of products so in case to launch a new goods, the organisation
must observe and review the trends of market and preferences of end consumers.
 Cost focus strategy- It is related to the improvement in the strategy of cost leadership.
Under this strategy the organisation is focused on the specific marketplace, it will be by
industry or by geographical. Organisation can made joint ventures with the other
organisation which belongs to the same industry and they can gain the loyalty among
their consumers by becoming the one and only trusted firm in that particular sector.
 Differentiation focus strategy- this is the improvement of the differentiation strategy
which is focused in doing the differentiating the products which is available in that

specific marketplace. PRESS London by implementing this strategy can investigate their
competitors products.
BCG Matrix
It is the mechanism which is being implemented in a organisation by their managers in
finding out the current value of the organisational unit or the particular products line(Desai,2019)
. PRESS London has been using this matrix while deciding which good in generating profit and
which isn't. By this matrix the organisation can decide in which goods they have to do investing
and selling more.
It has consisting four classifications and these are-
 Stars- Those are the goods which has obtain high market growth and broad market
share. That goods are those which are hugely consumed by the consumers and the goods
have the high market share among the respective industry. PRESS London must
manufacture more products which are having the huge demand and already capture the
huge market share(Dombrowski, Krenkel, and Wullbrandt, 2018).
 Cash cow- there are few goods which having very little growth in the markets but has
been capture high market share. Those goods have been innovated as much as achievable.
Those goods may have few imperfections. In case those imperfections will resolved then
there is a chance that the consumers might buy that products.
 Dogs- those are the goods which are having the low growth and have a minimal market
share. Th organisation will shut down the production of that product as they are no longer
profitable to the organisation.
 Question marks- Those are the goods which are having the high growth at marketplace
and minimal market share. Those are the goods which need more infusion of the
investment against the return. It is not easy to identify the nest star of future and it can
eventually be resulted in wasting the funds.

P2- Assess the opportunities for growth by implementing the Ansoff growth vector matrix.
Ansoff matrix
It is also known as the product/market grid expansion, this is the model which is
implemented by the managers and their analysts to assess and the strategies of the growth plan.
It has been founded by the H. Igor Ansoff, this model has been implemented globally by the
business's schools. This is the matrix which is implemented by the growth strategies in the mix
of products and at the marketplace.
In the Ansoff matrix of growth, there are particular matrix and these are:
 Market penetration- under the market penetration, the managers of the organisation are
try to sell there present products at the marketplace. The prime objective of the managers
under this strategy is to create new strategies for marketing that can be implemented to
sold their present products and lower the prices. By doing that the organisation may add
more customers to their customer base(Ferm, Edwards, and Jones, 2018) .
 Market development- under this strategy, the prime aim is to sell the goods into the
various marketplace. It is going to target the newer base of customers. By this strategy
the present goods which is quite favourite will sold in various marketplace which
eventually aid in acquiring new consumers.
 Product development- under this, the organisation is investing in the r&d to create new
products. The organisation may also merge with the another organisation or even can get
the rights to manufacture or sell the goods at marketplace. The organisation will
implement their packaging and branding and can outsource the products manufacturing.
 Diversification- it is the strategy which is riskier than all the above strategies which has
been mentioned, the organisation is try to do diversification and develop new goods and
the services which are identical to the existing products. It involves both the market
development as well as product development.
PRESS London may implement the product development strategy, where they can research on
the targeted market and consumers by introducing the new products lines. The organisation is
also doing the R&D on the competitors products as well as trends and demand.

P3- Evaluate the possible sources of funding available to businesses and discuss benefits and
disadvantage of each source.
The organisation frequently require to raise funds for expanding their business's to the
newer marketplace or for developing new products. If the organisation have ample amount of
funds with them then the firms can spend on R&D, they can invest in new projects and
manufacture in large quantities(Firoz Suleman,, Rashidirad, and Firoz Suleman, 2019).
There are several sources of funds for the business houses, such as:
 Bank loans- The SME'S often-time take a loans in order to expand their organisation.
The funds has been utilised as a working capital and for the requirements that are for long
terms. Money can be borrowed for a certain period of times.
There are several advantages and disadvantages of this, such as:
Bank loan advantages
Allows to grow business- It is the easiest way to get extra funds for the business. They not
going to wait for the profits in order to expand their business. They utilised the funds in
purchasing the assets and the machinery for the organisation.
No interference from the bank- It is considered as a most important advantages because the
banks will not interfere as long the firms is repaying them on time. For getting the loan from the
banks the business houses must furnish a business plan to the bank which gave the in depth detail
where the firm will use that funds.
Disadvantages of bank loans-
Lengthy application process- the application process is the lengthy to avail the loans. The
business house must full fill the loan application form and required to submit the plan of
business. Then the bank will assess the future assets and liabilities of the organisation which will
take time and the time can vary in accordance to the amount of loan.
Secured loans carry risks- Business's houses for getting the loan form the bank, they gave their
present assets as a collateral against the amount of loan. The organisation must return all the
investment on time but in case they fail then the bank will acquired the assets.

 Angel investors- they are those who are providing the financial support. They are one of
the main funds source for several business strategies. The angle investor in exchange of
funds might acquire few holdings of the business. It also have advantages and
disadvantage in regards of the business. These are:
Advantages
No interest or repayment required- the angle investor in exchange of funds got the ownership
in the firm so there are no need to pay interest to them. In case the business's grows than the
owners and the investors will also got benefited.
Flexibility- they invest their own money in the business, so they can negotiate easily with the
investors. Investors are those individuals, who might have already invested in the past so they
know the risk which are being involved . So the flexibility of risk taking is good for the angle
investor.
Disadvantages of angel investors
Loss of control- the main disadvantage of that, they owners of the business might loose their
control over their business because the decision which is being implemented should be made by
both the angle investors and the owners.
Higher expectations- they invest in the business for making money and they have posses a
higher expectations from the business. Before taking the funds, the business houses must assess
that they will met the expectation of the investors. In case the business doesn't do well then they
also exit the business's by shutting it down.
 Venture capitalist- they are the private equity investor who infuse funds to the
organisation who have the potential of growth. In exchange of the investment which they
do, they take equity stakes in the business's. They do in-depth research before investing
into the business. They often choose those organisation whose management is strong and
the organisation has great potential.
Large amount of capitals can be raised- Venture capital is available in the huge amount to the
owners of the business. They can raise funds various times.

Personal assets don't need to be pledged- Assets which are personal can not be given as
collateral against the business growth. So the owners personal assets are secure in the course of
expansion.
Disadvantages of venture capitalist
Founder ownership stake is reduced- the owner of the business gave their equity stake of
theirs to the capitalist. Then that will decreased the stake of the owner along with that they also
losses control.
Overall cost of financing is expensive- it may be seen inexpensive of giving up the equity while
taking the funds but the cost is realized when the business is being sold.
PRESS London for raising the funds may use bank loans. Banks loans are not considered as a
reliable source for funding the organisation. Owners of the organisation has the rights to making
decisions. They don't need to decrease their ownership stake as well they do not has to gave up
their personal assets as a collateral for the investment (Turcu, 2018).
P4- Design a plan of business for growth that includes financial information and strategic
objectives for scaling up a business.
 Vision- The PRESS London is to providing the consumers a great experience of their
natural cold press juices. They have the objective of taking their business to a foreign
nations.
 Mission- for giving the wonderful guest satisfaction, they provide juices which is
chemical free.
 Objective- the key objectives of the owner is to manufacture the drinks which is healthy
for their end consumers.
 Stakeholders- there are several stakeholders at the organisation, which are interested in
the working of the organisation and get affected by the business's.
 Capital funding- the organisation can raise the funds via the loans from the bank, angle
investors and from the capitalist investor. The owner is the only decision maker. The
business owner has to provide the plan of their business to the banks in order to asses the
risk which is involved in the investment.

 Operational plans- the organisation will decrease the cost in the coming year by
manufacturing the products at large. In addition, the organisation will modify the
procedures and their policies(VAHDATI, NEJAD, . and SHAHSIAH, 2018) .
 Resources plan- it is the activity of tasks allocation to the teams in regard to their
capabilities and their skills. The managers at the organisation assign the task to the
workers as the per their skill sets. It will increases the employee performance.
 Technology plans- The PRESS London is 81 techs for their websites. They can
implement more techs in order to provide good products at a low costs.
 Risk factor- the industry of the foods and beverage is broadening but not all the business
organisation have been succeeded. In today's time the consumers are more aware about
their health and the changing preferences are the biggest threat for the industry. The
organisation which are being engaged in the food and beverages must maintain their
quality.
 Marketing plans- PRESS London can implement the social media for attracting more
consumers to their products. Most of the nation is using a social media for doing their
marketing.
Time frame-
SWOT Plan- In order to know the business's strengths, weaknesses, opportunities and threats
the business houses uses this tool(Tsatsoula, 2018) .
 Strengths- Press London are having a loyal base of the customer and they are
manufacturing a healthy cold press juice.
 Weaknesses- there are few sectors where they need improvement.
 Opportunities- there are several chances for a organisation in the industry of foods.
PRESS London will import their raw materials at a low tariffs and rate of taxes.
 Threats- Competitors of the PRESS London are the biggest threat to the PRESS
London. In the United Kingdom, there are other organisation which providing the fresh
juice which eventually divide the consumer base.

P5- Elaborate exit or succession choice for a small business explaining the benefits and
drawbacks of each option.
Doing the business's it posses a great risks because at the time the business has been
started no one knows whether the business's will succeed or not. There are several exits and the
options for successions in respect to the small business owners(Pawski,, Powell, and
Golab,2022) .
Exit strategies- it is the strategies that will commenced by the owner of the business's, angel
investors or a venture capitalistic the event of selling the business's or shutting it down. These are
the investors strategies in order to get out of their investment.
There are several exit strategies and these are as follows:
 Merger and Acquisition- it is one of the great exit plan from the business. The entire
business will be sold to the another organisation or the two came together to form a
single organisation. They capture more marketplace and will eliminate their competition.
 Selling your stake to the partner or investor- when the business if form in a
partnership then the owner may sell their stake to the other existing partner while running
the business's normally.
 Family succession- it is the strategy to keep the profit making business's entity in the
family. It is good for the business's to pass to a family member but the member must be
ready for that.
 Initial public offerings (IPO)- it is one of the best way to exit the business as it is the
initial public offer to the public. By doing the business public, the business owner can get
more funds to lay off their debts.
Succession strategies- the organisation uses this strategies to delegate authorities or the roles of
leadership to the others employee's or the group of employee's. It is crucial for the owner of the
business to plan their future growth. The shareholders general meetings must be held quarterly
or annually for discussing about the financial reports(Phan, 2021) .
PRESS London is one of the developing organisation which have the potential to be in the
market strategies of the development of the products. It will generate more profits in the long
term and the business's owners will not have to think about the existing strategies.

CONCLUSION
This paper is summarised that the planning is the crucial part of the environment of
business. Planning provide assistance in finding out the aims and the gold. It provide assistance
to the owners of the business in order to prepare them for the future. This paper is about the
PRESS London who are in the business of cold press juices. A enterprise need capital in order
for expansion and their growth. There are several sources of funds such as bank's loans, angel
investors and the venture capitalist. Among all of them the bank loan are the most reliable source
of raising funds for the SME'S. Business's organisation must have the clear plan, and they must
clear in respect to their goals and the objectives which they want to achieve. PRESS London
must make a good business plan in order to expand their business's, and the management must
focus towards quality of the products.

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