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Planning for growth in an organisational context

   

Added on  2021-02-19

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PLANNING FOR GROWTH

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1 Analyse key considerations for evaluating growth opportunities and justify theseconsiderations within an organisational context.....................................................................1P2 Opportunities for growth applying Ansoff's growth matrix..............................................3LO 2.................................................................................................................................................6P3 sources of funding:............................................................................................................6LO 4.................................................................................................................................................8P4 Design a business plan......................................................................................................8LO 4 ..............................................................................................................................................12P5 Succession options for the business ...............................................................................12CONCLUSION..............................................................................................................................14REFERENCE.................................................................................................................................15

INTRODUCTIONPlanning and growth- it is an important business activity that ensures business owners to plan as well as track the growth in therevenue system. As it allows the business to assign their scared resources towards the organisation to accommodate to changes withinthe industry driven through digital interruption and from different rivalries. This study is based on the Antipode coffee shop located inHammersmith, London(Brinckmann and et.al., 2019). This report includes the study of Analyse key considerations for evaluatinggrowth opportunities and justify these considerations within an organisational context and Opportunities for growth applying Ansoff'sgrowth matrix. This report also includes the business plan for the Antipode company.LO1P1 Analyse key considerations for evaluating growth opportunities and justify these considerations within an organisational context.Antipode:- “An Antipodean is a cafe established in the shadow of Hammersmith flyover”.it is a cool little shop located a Hammersmith flyover on the Fulham palace road. Coffee shop brings magic from the Lane ways ofMelbourne and Sydney's Bondi beach to London. It is a Australian cafe situated in London, which provide high quality and standardproducts. In a busy day it is a coffee and brunch cafe and by night it is a bar serving natural wines, point cocktails and craft beers.Apart from this Antipode provides lots of innovative dishes with there signature mature cheddar toastie and kimchi, as a healthyoption for Londoners. Cafe works with the some worlds well known brands includes, Stone and wood, Squaew Mile Coffee Roaster and Seedlip andlittle creature(DeMartino and et.al., 2015).PESTLE Analysis of Antipode cafesuccess of any organisation is depends on the how accurate there pestle analysis is. Pestle analysis covers all the factors withaffect a business and correct analysis of those factors can give competitive advantages for the business. For the coffee shop this issues1

are specially problematic since the changing in laws regarding coffee chain of production. It includes several legal and political factorscontended with the business. The main factors affecting the Antipode shop-Political:- The coffee shop Antipode can be face so many political issues including the trade relation between material providers andgovernment, Antipode owners has to look he relation between the his own country. Antipode is and Australian brand so that it alsohave to bear the issue of outside boundary trade conditions. Political factors also affect the business start up and the taxes by theowners. For example, antipode is a Australian brand so it will hard to survive in those places in which anti Australian sentiments arehigh (Lambert and Oatley, 2017). Economical:- The first factor affecting the Antipode coffee shop in economic factors would be the spending power of the particulararea in which they are trying to establish themselves. If the spending power of the public is high then there will be high demand of theproducts, but if not than there will less demand of the items particularly coffee. It also have to concern about the exchange rates of thecountry where they want to business, because it increase the price of the products and it negative impact on the sales. Exchange ratealso affect the raw material rates for the shop. Social:- One of the most important social factor that affect the business of Antipode coffee shop is that consumption of coffee is howbeneficial for the health. Social factors also affect by the what are the trends of the area, people willing to spend money on coffee,what will be target area, age group. Attitude of the public towards the coffee is also affect the sales of the coffee. Technical:- one more factors affect the antipode coffee shop is technology, what technologies they use in the market. What they usefor the advertisement of the cafe (Lambert and Oatley, 2017). What they use in the making of productsLegal:- legal factor the factors which are affect while the starting of the business. The minimum wages law forb the workers and somany laws which bound the firm for the starting of new business or decrease the profit of the firm.Environment:- This is a uncontrollable factors for the business which can not be controlled by the planing. This is the factor takingcare that how this will affect the business.Porter's Generic Strategies2

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