Planning for Growth

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context..........................................................................3
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix...................5
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................6
PART 2............................................................................................................................................8
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business.............................................................................................8
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Planning can be explained as the process which is needed to conduct by each and every
entity for the purpose of earning profit and it is only way of taking further growth. Planning in
necessary because it allows to determine about all of those factor which may have positive as
well as negative impact upon business organisation. In addition, for any of the SMEs, planning
plays the vital role in the overall growth of an organisation and even it finds out the way that
how any of the company can give competition to rivalry firm. The chosen organisation for this
task is Newbury News Limited which is one of the SME having its location in Newbury, United
Kingdom. This company works in the field of newspaper and magazines and works at smaller
ground for generating revenue.
Talking about the business report, there are serval important information which will be
covered for understanding the concepts in detail. Firstly, porter generic and pestle analysis will
be conducted along with Ansoff matrix. All of this marketing tools will allow to understand the
situation that how any of the organisation is required to work. Funds always plays vital role so
this topic will be focused too. In second part, proper business plan will be developed that how
company can perform effectively for sustaining within the market.
PART 1
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.
In present scenario, planning includes the process of selecting and evaluating all of the
decision for the purpose of future grown of an organisation. It is one of the process which allows
entity to attain their future goals which is necessary in current scenario. In context of Newbury
News, they are one of the small organisation where they are trying find out the way to deal with
the issues of brexit and expand their business at greater platform. Now, company is willing to
expand its business within Germany (Fahlvik, Elfving and Wikström, 2014). For the purpose of
evaluating the growth opportunity company can take the help of some of the models which has
been discussed below:
Porter's generic strategy: It is one of the model which can easily allow the business to
identify ways through which they can give competition within the market by competing with

rivalry firms. Basically, there are four different strategies within this model which has been
explained below:
 Cost leadership: - It is one of the strategy which is being used by number of firm where
they try to deliver its services within the market at a very low price so that company can
get opportunity to cover higher market. In context of Newbury News, they can easily
cover large market share with the help of this respective strategy because low operating
cost will incur in this form of strategy.
 Differentiation: - It is the process or strategy which can be used by company like
Newbury but they must ensure that they will introduce some of the unique feature within
their product and services (Gatukui and Katuse, 2014). Here, company like Newbury will
require effective marketing strategy team which can meet the standard of market.
 Cost focus: - This is among those strategies which has its major focus towards niche
marketing where company only target that how they can reduce the overall expenses so
that service can be delivered at low price. Company like Newbury News can capture
large market share with the help of this strategy which is crucial for the company who is
categorised in SMEs. Differentiation focus: - Here, company like Newbury must ensure that they will provide
their product within the market at low price by including its unique feature as per the
requirement of customers. As company will be able to deliver their product within the
market with specific strategy due to which they can easily generate higher revenue which
matters the most for surviving within the market.
As company like Newbury is trying to expand their business within the premises of
Germany, they must be able to take the help of cost focus strategy because in this they can easily
sell their services at a reasonable price. As focus will be on reasonable price due to which growth
can be taken easily by business entity.
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix
It is one of the business model which can be used as strategic planning tool which helps
to form strategies through which business goals can be accomplished. The major focus of this
model is to determine about the potential opportunity and according to that company can take its
business decision. Here, four types of strategies can be seen and they are: