logo

Evaluation of growth pathways and growth pathways

19 Pages4397 Words495 Views
   

Added on  2020-07-22

About This Document

Evaluation of the opportunities for growth by applying Ansoff’s growth vector matrix 3 M1 Options for growth by using a range of analytical innovation framework 6 D1 Critical evaluation of all specific options and growth pathways 7 TASK 2 9 P3. Assessment of the potential sources of funding available to businesses and discussion of benefits and drawbacks of each source 9 M2 and D2 Evaluation of potential funding sources with justification of the chosen funding option 11 TASK 3 11 P4. Assessment of exit or succession

Evaluation of growth pathways and growth pathways

   Added on 2020-07-22

ShareRelated Documents
PLANNING FOR GROWTH
Evaluation of growth pathways and growth pathways_1
PLANNING FOR GROWTHTABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Analysis of key considerations for evaluating growth opportunities....................................3P2. Evaluation of the opportunities for growth by applying Ansoff’s growth vector matrix......3M1 Options for growth by using a range of analytical framework..............................................6D1 Critical evaluation of all specific options and growth pathways...........................................7TASK 2............................................................................................................................................9P3. Assessment of the potential sources of funding available to businesses and discussion of benefits and drawbacks of each source........................................................................................9M2 and D2 Evaluation of potential funding sources with justification of the chosen funding option.........................................................................................................................................11TASK 3..........................................................................................................................................11P4. Designing of a business plan for growth.............................................................................11M3 Strategies and appropriate frameworks to attain objectives................................................15D3 Knowledge and understanding of how to formulate, apply and achieve business objectives successfully................................................................................................................................15TASK 4..........................................................................................................................................15P5. Assessment of exit or succession options for the purpose explaining the benefits and drawbacks of each option...........................................................................................................15CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................19Page 2 of 19
Evaluation of growth pathways and growth pathways_2
PLANNING FOR GROWTHINTRODUCTION Planning for growth is one of the vital tasks that is performed by every organisation toattain success and maintain viability in the market. However, for Small Medium Enterprise thegrowth plans determine their ultimate organizational goal. In the understated assignment dealswith the diverse growth options considerations, planning etc. In addition to this the influence ofdigital technology on these growth plans has also been depicted effectively. The selected SMEfor the study is the A David & Co Limited (Storey, 2016)TASK 1P1. Analysis of key considerations for evaluating growth opportunities A David & Co Limited is one of the small medium sized enterprises of United Kingdom.The organisation operates under the sector Consumer Discretionary, industry Commercialservices and sub industry Food services. The firm of David & Company Ltd. is recognized toprovide production and distribution of fruit in the local regions of the United Kingdom. With 10-25 employees and a turnover of less than £25m the enterprise with sheer determination andrigorous hard work tends to attain a viable position in the food service industry of the nation. Fordoing so the concerned SME needs to upgrade its operation system by the adaption of digitaltechnology that has played a vital role in the growth and development of a range of small sizedenterprises. In this 21st century, the greatest revolution that has been observed in the businessworld is the digital transformation or more specifically the digital technology revolution. Thedigital technology itself provided the firm to make its online presence through its officialwebsite. However, there are other growth opportunities that the digital technologies couldprovide to David & Co Limited but it all depends on the manner in which the company analysisthem and acquires them in their business functions (Schaper and et. al., 2014). P2. Evaluation of the opportunities for growth by applying Ansoff’s growth vector matrix In order to critically assess the opportunities of growth, the Ansoff’s growth vectormatrix are one of the most significant tools. With the application of the tool would help tocomprehend the growth of the recognizes small and medium enterprise of United Kingdom thatis David & Co Limited. The matrix is as follows:Page 3 of 19
Evaluation of growth pathways and growth pathways_3
PLANNING FOR GROWTHExisting productsNew productsExistingmarketMarket penetration:●For a small enterprise likeDavid & Co Limited itwould be able to makesuccessful penetration atthe initial stage ofadaptation to digitaltechnologies in form ofsocial media attraction(Goodman et al. 2016)●The company could attractmore number of customersby establishing effectivecommunication throughthe sites Market development:● By the help of digital technologiesand strategies the recognised SMEcould expand both its market andproducts by improved use ofcertain Supply chain software’sthat would help the firm in easysupply and distribution process ●The company could move to newmarkets for their fruit distributionprocess by the use of thetechnology New marketNew product development:●By the use of Artificialintelligence and digitaltechnologies the companycould bring innovation inits product developmentstrategies that wouldultimately help in thegrowth ●This would therebyincrease the production ratethat are regaled to be theultimate growth of theDiversification:●With the help of innovativeproduction strategies, the companycould move into new markets.however, it holds a greater risk ●Therefore, the company at theinitial stage must comprehend itssituation and then undertakeeffective decisions Page 4 of 19
Evaluation of growth pathways and growth pathways_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit 42 Planning for Growth - Doc
|15
|3690
|368

Planning for Growth in Vectair Holdings Limited : Report
|16
|3910
|155

Planning for Growth: Assignment
|18
|5257
|359

Planning for Growth: Analysis and Strategies for Cafe Pariseinne
|27
|7045
|142

Unit 42 Planning for Growth
|18
|5721
|278

Planning for Growth - CafePod Coffee Co
|14
|3671
|1178