Business Plan for Hygienic Energy Drink

BUSINESS PLAN
1

Table of Contents
TASK 2............................................................................................................................................3
Executive summary................................................................................................................3
Aim and Objective..................................................................................................................3
Internal and External position................................................................................................3
Target customer base..............................................................................................................6
Marketing mix........................................................................................................................6
Budget.....................................................................................................................................6
REFERENCES................................................................................................................................8
2

TASK 2
Executive summary
The business plan of the company generally used to highlights the new idea of the
company to introduce a hygienic energy drink in the market. As it has been identified that there
is good market opportunity for the company to enter into the same in the coming future. The
current business plan will highlights the objective of the company in the market, after that report
highlights the Internal and external analysis of the company. In the end the report highlights the
marketing plan of the company as well.
Aim and Objective
Aim
Company is looking to improve the customer base of the company by
Objective
 To improve the sales of the company by 20% in the coming 1 year or so with the help of
Increasing product line of the company in the market.
 To improve the product awareness of the company product by 15% in the coming 1 year
with the help of marketing activity in the organization.
 To improve the customer base of the company by 15% in the coming 6 months by im-
proving the product line of the company in the market.
Internal and External position
SWOT ANALYSIS
Strength
 Financial position: looking at the financial position of the company in the market it has
been identified that As compare to other SMEs Nisa is having the financial resources in
the market to bring any sort of the innovation in the market (McKeever, 2016).
 Goodwill: Nisa is also able to build good sort of goodwill of the company in the market
with the help of the good Quality of the product which is generally offered by the
company in the market.
Weakness
3