Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 TASK 2............................................................................................................................................3 P4 Build a business plan for growth that includes financial informationand strategic objectives for scaling up a business............................................................................................3 TASK 3............................................................................................................................................9 P5 Options for exit or succession for organisation along with their benefits and drawbacks.. . .9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11 2
INTRODUCTION Organisations will sustain in long run only when they have a proper growth plan. They strive for growth and can do considerable efforts to achieve that (Hu, 2016). Plans are made to achieve successive profits over quarters and task which are set for each quarter are monitored in most of the organisations. Growth is defined as progress in the business activities by both organic or inorganic way. For this report the chosen organisation is Airdri Ltd., which was founded in 1974 by two engineers in Oxfordshire, UK. They found that there was a potential market for air dryers and purifiers for wash room and took it as an opportunity to grab the market share. They use technology to innovate their products and meet the market expectations. This report consists of key considerations for evaluating growth opportunities, potential sources of funding and financial information and strategic objectives for scaling up the business. It also include business plan which gives the financial information about the company. TASK 1 (Covered in booklet) TASK 2 P4 Build a business plan for growth that includes financial information and strategic objectives for scaling up a business. Business plan is define as a strategy build and develop for business that is how business is going to function and how it will attain success (Hyde and Fletcher, 2010). The business plan of Airdri is as follow- Stage 1 – Concept of Business Executive SummaryAirdriisamanufactureranddesignerof equipments use in wash room that provides good qualityproductsataffordablepricesto customers. The plan determines the operational strategyalongwithUSPthatwillhelpin expansion and growth of the business. Products and ServicesThe company isknown as manufacturerand designer of hand dryers, air purifiers and wash 3
room equipments in UK market. Mission and VisionThe mission of Airdri is to manufacturer and designgoodqualityequipmentswithinthe budget. Also the vision is to expand its business and to become preferable brand in wash room equipments. Strategic ObjectiveTheprimaryobjectiveof thecompanyisto expand its business with the existing products in US and South Africa within 3 years in order to increase its profit volume with 35% . Operational StrategyThe main operational strategy of business is to offer good quality products at affordable prices thatistoprovidevalueandsatisfactionto customers. Unique Selling PropositionTheUSPofthecompanyistouselatest technology and tools with current market trends at affordable prices. Stage 2 – Industry/Market Analysis The management of company is conducting market study in order to get the accurate information about the market conditions and so come to know that what strategic techniques it should use to capture the market (Huber, 2010). The company conducted SWOT analysis- Strengths: The company has its own manufacturing units and design products according to current market trends and customer taste and preferences with latest technology thus help in attracting new customers. Weaknesses: The company is not well known in market as it has present in one market due to which it has not able to create its image as brand as there are so many competitors in market established at international level. Hence, company need to create awareness in market about its existence. 4
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Opportunities: The company is dealing in essential products with good quality at affordable price which will lead into great customer experience and will help in customer retention. Threats: Company has major threat from the competitors like Dyson, turboforce, etc as they have established their brand name in the market and providing good quality products and services to its customers. Stage 3 – Financial Plan MonthPre-Startmonth 1month 2month 3month 4 INCOME Cash Sales18,000.0020,070.0022,378.0524,951.53 Credit Sales8,500.009,477.5010,567.4111,782.66 Business Loans1,00,000.00 Income from other sources5,500.006,132.506,837.747,624.08 Opening balance0.00 Total £1,32,000.0 0 £35,680.0 0£39,783.20£44,358.27 Cash Purchases10,500.009,500.009,900.009,300.00 Stock4,700.004,700.004,700.004,700.00 Drawings1,300.001,450.001,990.00850.00 Wages/Sub Con.6,000.006,500.006,800.006,900.00 Rent6,500.006,500.006,500.007,000.00 Rates850.00870.00920.00910.00 Light/Heat/Power1,050.001,050.001,050.001,050.00 Telephone / Mobile / Broadband250.00250.00250.00300.00 Stationery & Post250.00250.00250.00300.00 Insurance PL3,500.00 5
Break Even Sales ValueÂŁ5,99,149.63Overheads: Survival Sales VolumeÂŁ6,07,438.19Wages/Sub Con.ÂŁ87,300.00 Rent & RatesÂŁ97,820.00 Light/Heat/PowerÂŁ15,590.00 TelephoneÂŁ3,600.00 StationeryÂŁ3,900.00 InsuranceÂŁ10,500.00 AdvertisingÂŁ10,500.00 Repairs/RenewalsÂŁ13,680.00 Motor & TravelÂŁ47,100.00 ConsumablesÂŁ31,901.83 Accountancy/LegalÂŁ54,000.00 Loan RepaymentsÂŁ48,000.00 Bank ChargesÂŁ1,690.00 Depreciation= Other ExpensesÂŁ1,05,000.00 Total OverheadsÂŁ5,30,581.83Fixed Costs Pre - Tax Net ProfitÂŁ18,820.53 Add Non Trading incomeÂŁ- New Business SupportÂŁ2,28,762.75 Less Personal DrawingsÂŁ7,340.00 Profit SurplusÂŁ2,40,243.28 9
Stage 4- Monitoring and Controlling This is the last step of the business plan which focuses on the proper implementation of the strategies in order to achieve the desire results (Allmendinger and Haughton, 2010). The monitoringandcontrollingregulatestheperformanceofemployeesandactivitieswithin company and take corrective actions in case of wrong implementation of operations. TASK 3 P5 Options for exit or succession for organisation along with their benefits and drawbacks. A company faces different situations in the market and in order to survive they need to take actions according to the present conditions of the market. Exiting market refers as taking back step as the strategies and decisions are not working for them and they are facing financial losses and poor profit retention. In such situations company decides to exit the market place that is to close the company. Where as in the case of Airdri Ltd it will be suitable for them to extent their market and focus on succession of business. In order to do so, company has various options available which are as follow- Joint Venture A joint venture is a business agreement between two or more existing companies in order to combine its resources to produce good quality products or services (Hall, 2011). Benefits– The primary objective of joint venture is to perform activities together which helps in building good relationship with other partners. This joint venture support company in minimizing wastage, proper use of resources with relatively low risk and maximise the revenue. Drawbacks– One of the major disadvantage of joint venture is that every decision is take with the due concern of other members that is company can not act as individual and more over they may face increase in liabilities. Merger Merger refers to the strategy in which two or more companies combine under legal agreement and operate as a single business entity. Benefits- Such mergers help company in extending its product line with the market thus lead to market extension as with large range of product line they can target more number of customers. As the tax and financial liabilities get divided and they gain the competitive advantage over other competitors. 10
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Drawbacks- As due to merger the expenses within company will increase due to which the prices of products will increase and reduce the level of competition in the market. This will leadintoreductionofjobrequirementswiththecompanyandincreasethelevelof unemployment. Conclusion From the above study it is preferable for Airdri Ltd to adopt the merger strategy as they has less market presences and popularity in marketplace as compared to its competitors. This strategy will help in increasing the brand awareness among the audience and thus lead to increase in sales and profit volume. CONCLUSION The growth plan is important to any organisation as businesses in order to judge its performance should always compare its result with the trends of an industry. They need to set objectives of each quarter and evaluate performance based on that. Companies sustain in the market when they have a plan as it gives the direction to the companies. In this report the companyusesPESTELanalysisandportersgenericforcestounderstandtheexternal environment of firm. They make a plan to cater into new market and the strategies are formed for that. It is important that they strategies its operations keeping them in line with competitors and do risk analysis as the expansion involves cost and it also requires efforts from organisations. 11
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