Strategic Marketing Planning: A Case Study of Airdri

STRATEGIC
MARKETING
PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
History of Airdri .........................................................................................................................3
What is corporate strategy ..........................................................................................................4
What do you mean by business strategy.....................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
It is termed as the process by which companies create plans and marketing strategies to
implement them in the target markets. The chosen firm of the repost is Airdri that deals in
making the hand dryers that are highly reliable and energy efficient and are used in engaged
wash rooms. The report will include the history of the Airdri regarding when the company was
founded and what they do etc. Further the study will also evaluate the meaning of corporate and
business strategy and the modals that are used by them to achieve the objectives of the company
on faster basis.
MAIN BODY
History of Airdri
The company was founded in the year 1974 at Oxfordshire, UK. It was started by the electrical
engineers that have the experience of the business they are Peter Allen and Peter Philipps. Airdri
is the part of manufacturing industry that deals in personal care products that are hand dryers
which are very highly reliable and energy efficient that also meet the requirements of the wash
room environment in the malls and other companies. The company has the experience of forty
five years that is related to the manufacturing and designing the world leading hand dryers. The
company serves the high speed dryers specially for the engaged wash rooms that are durable,
resilient especially for the high traffic area and are used to meet the requirements of the facilities
so that they do not have to waste their time (David and David, 2017). The company give their
products with the warranty of seven year with the choice of colour that needed along with the
technical support that is based on UK.