Planning for Growth

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Section A.........................................................................................................................................3
Growth opportunities for company..............................................................................................3
Funding sources...........................................................................................................................6
Business plan...............................................................................................................................7
Section B........................................................................................................................................13
Exit or succession strategies available...................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
Growth is the procedure of increasing capabilities of the business in the form of
achieving profitability and productive outcomes of the enterprise operations. To achieve high
growth in the business needs well-defined planning that directs individuals to work in right
direction. To understand role of planning for the growth has an example of Kaffeine London. It
is independent small-scale coffee shop that is UK-based business and runs it’s business in the
food retailing sector. It is one of the fastest growing independent small medium sized enterprise
that is located in London. In this report will discuss about various growth opportunities with the
support of different model. It will further discuss business plan wherein highlights various
growth opportunities that available for the company.
Section A
Growth opportunities for company
Growth is denoted as enhancing the potential of company for entertaining profits out of
the business operations. Growth options are identified as all the possible approaches company
can adopt to entertain more profits for business. Keffein is one of the emerging small scale
enterprises based in London. Following are the points denote about the possible growth options
available for the business organisation in the sector.
GE/ McKinsey Matrix
This model would analyse about the different growth options available for the company
in market. Growth is simply a term denote about all the possible ways and approaches that can
support company in enhancing the potential of organisation for earning profits. Different factors
denote about all the possible ways that can support company in identifying future growth
opportunities available in market.
Long run growth rate: Keffein is a small scale organisation based in UK. The organisation is
associated with technology solutions. The sector is among one of the leading emerging market
sector. The way sector is growing in market it can be projected that the growth of the sector will
also increase in future the way technology solutions are gaining demands in market (Wooliscroft
and Ganglmair-Wooliscroft, 2018). All across the globe people become keener towards using

technology for doing different functional activities. Company has options to upgrade its
technology solutions to attract more demand in market for the products and services Keffein
offer in market.
Industry size: Industry size is another crucial element that denotes the growth of the sector in
market. The sales turnover statistic projects that the sector is one of the most emerging sectors in
United Kingdom. The market size of the technology solutions products are recorded as $32.8bn
as per the latest records of sales. The industry is growing rapidly at the rate of 5.9%
approximately in the present financial year (Ncube and et.al., 2017). The growth rate will further
rise up to 7.6% in the coming financial years. The sales records and growth rate of industry
denote that Keffein technology solutions have a great opportunity to address the effective market
share in future by developing its products based on the requirements associated with market.
Product life cycle: Product life cycle is another professional technique to assess the growth
opportunities available for organisation in market. On the basis of the different elements like
market share, product demand, industry growth rate and so many other factors product life cycle
is decided of the industry. Information technology solutions are among the fastest growing sector
part of the business environment (Oh and Kim, 2016). Demand of the sector is increasing day by
day. Not just in United Kingdom but requirements of technology solutions products are raising
all across the globe. All these critical aspects project that the sector belongs to growth stage in
product life cycle. The growth has just started as per the product lofe cycle so it can be projected
that in coming years the growth will further increase of the sector.
Ansoff Growth Matrix
This is a model project different approaches company can channelizes to entertain growth
in market. Various strategic techniques Keffein Company can adopt to enhance the growth rate
of company in market.
Market penetration: Market penetration is a crucial growth options suggested under Ansoff
growth matrix model. This approach focus on increasing growth opportunities of company with
the support of its existing products in market. In the strategy company give discounts and
affordable or friendly deals over its existing products (Holzmann, 2018). This is a strategic
choice available for the Keffein Company that will drive the organisation to increase the sale