Planning for Growth
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AI Summary
This report discusses the planning for growth in small and medium-sized enterprises, focusing on Eagle Eye Solution in the UK. It evaluates growth opportunities using models like the Boston Consultancy Group Matrix and GE/McKensey Matrix. It also explores different funding sources and strategies for business planning and exit. The report highlights the importance of market penetration, product development, market development, and diversification for growth.
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PLANNING FOR GROWTH
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
The various sources of funding....................................................................................................6
PART 2............................................................................................................................................7
Business plan...............................................................................................................................7
Exit strategy...............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
The various sources of funding....................................................................................................6
PART 2............................................................................................................................................7
Business plan...............................................................................................................................7
Exit strategy...............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
INTRODUCTION
Growth is defined as improving the potentials of the organisation in respect to achieving
profitability and outcomes of the business operations. This report is based on the small and
medium size enterprises operate in United Kingdom call as Eagle Eye Solution. The company is
based on United Kingdom and operates business operations in information technology sector.
The organisation is among the fastest growing small and medium size enterprises established in
United Kingdom. In this report planning for growth will project in respect to small scale
enterprises. Different growth opportunities will be discussed with the support of different model.
Different funding sources will also demonstrate in this report. A growth plan will also discuss in
this report that will demonstrate different growth opportunities available for the organisation. In
this report exit opportunities will also discuss.
PART 1
Company Introduction
Eagle eye solution is a United Kingdom base small scale enterprises. Company is
engaged in technological solutions products and other forms of technological products like cloud
computing and other key technological solutions (Shimasaki, 2020). Company is among the top
emerging small scale enterprises based in United Kingdom. Website of the Eagle Eye Solution
Company is denoted as info@eagleeye.com.
Evaluation of growth opportunities
Growth opportunities are projected as various ways or approaches that can improve the
business outcomes of the organisation. Management of Eagle Eye Solution will analyse its
growth opportunities on the basis of different models like Boston consultancy group matrix, GE/
McKensey matrix. Ansoff growth matrix will also channelize to evaluate different growth
options available for the Eagle Eye Solution.
Boston consultancy group matrix
Boston consultancy group matrix is a tool emphasis on the strategic position of the
organisation. On the basis of the portfolio of the organisation this model projects the position of
company in the associated market. This model classifies portfolio of business into four categories
on the basis of the industry attractiveness and competitive position of company in market
(Yustika, Cheisviyanny and Helmayunita, 2019). Industry attractiveness involves growth rate of
Growth is defined as improving the potentials of the organisation in respect to achieving
profitability and outcomes of the business operations. This report is based on the small and
medium size enterprises operate in United Kingdom call as Eagle Eye Solution. The company is
based on United Kingdom and operates business operations in information technology sector.
The organisation is among the fastest growing small and medium size enterprises established in
United Kingdom. In this report planning for growth will project in respect to small scale
enterprises. Different growth opportunities will be discussed with the support of different model.
Different funding sources will also demonstrate in this report. A growth plan will also discuss in
this report that will demonstrate different growth opportunities available for the organisation. In
this report exit opportunities will also discuss.
PART 1
Company Introduction
Eagle eye solution is a United Kingdom base small scale enterprises. Company is
engaged in technological solutions products and other forms of technological products like cloud
computing and other key technological solutions (Shimasaki, 2020). Company is among the top
emerging small scale enterprises based in United Kingdom. Website of the Eagle Eye Solution
Company is denoted as info@eagleeye.com.
Evaluation of growth opportunities
Growth opportunities are projected as various ways or approaches that can improve the
business outcomes of the organisation. Management of Eagle Eye Solution will analyse its
growth opportunities on the basis of different models like Boston consultancy group matrix, GE/
McKensey matrix. Ansoff growth matrix will also channelize to evaluate different growth
options available for the Eagle Eye Solution.
Boston consultancy group matrix
Boston consultancy group matrix is a tool emphasis on the strategic position of the
organisation. On the basis of the portfolio of the organisation this model projects the position of
company in the associated market. This model classifies portfolio of business into four categories
on the basis of the industry attractiveness and competitive position of company in market
(Yustika, Cheisviyanny and Helmayunita, 2019). Industry attractiveness involves growth rate of
the organisation in the market. Competitive position projects by this model are based on the
market share of company. It can be indicated that this model works on the basis of the
profitability of the company as a part of the business operations. On the basis of the model brand
can be positioned in four quadrants on the basis of the profitability and market competitiveness
of the company. Four quadrants projected are segregated into dogs, cash cows, starts and
question mark.
Dogs: Dogs are indicated as such brands that are growing slowly in the market. The market share
of the brad is also low in the market as compare to its key competitors. The market presence of
the brad covered in dog category is not attractive in nature and investors do not like to invest in
such brands. Recently BREXIT happened in United Kingdom which has spoiled many
businesses in the United Kingdom. Due to BRIEXTI many brands suffered in entertaining
growth in the market. The brands consists low growth potentials in market are a part of this
matrix (SetyariniSantosa and Untari, 2018). Eagle eye solution do not belong to this quadrant as
the company is entertaining an effective growth rate and also contain an effective demand in
market.
Cash cows: All such brands that are operating profitable business outcomes are covered into
cash cows category in the model. They are the brands who also do not attract heavy investments.
Brands associated with cash cows can make proper planning for growth to achieve the star
category in Boston consultancy group matrix (Warwick, 2019). It is projected that brands part of
the cash cows segment can get investment so that they can sustain in the market. Apart from
BREXIT happened in United Kingdom Eagle eye solution consisted an effective growth rate and
profitability which allows company to not to belong to this quadrant.
Stars: Stars operate in high growth industries. The brands operate in star category contains
effective growth opportunities due to heavy market demands (Herron and Jones, 2018). Brands
considered in starts category attract investors to invest in the company to expand the growth
potentials of the brand. Starts brand dominate the entire business environment with its market
presence and heavy demands of the product. This quadrant belongs to the Eagle Eye Solution.
Company is emerging rapidly in the market and also contain effective demands in the market
even in the BREXIT situation. In recent times due to BREXIT it has influenced negative the
while market. Even in such situation company has entertained effective growth rate.
market share of company. It can be indicated that this model works on the basis of the
profitability of the company as a part of the business operations. On the basis of the model brand
can be positioned in four quadrants on the basis of the profitability and market competitiveness
of the company. Four quadrants projected are segregated into dogs, cash cows, starts and
question mark.
Dogs: Dogs are indicated as such brands that are growing slowly in the market. The market share
of the brad is also low in the market as compare to its key competitors. The market presence of
the brad covered in dog category is not attractive in nature and investors do not like to invest in
such brands. Recently BREXIT happened in United Kingdom which has spoiled many
businesses in the United Kingdom. Due to BRIEXTI many brands suffered in entertaining
growth in the market. The brands consists low growth potentials in market are a part of this
matrix (SetyariniSantosa and Untari, 2018). Eagle eye solution do not belong to this quadrant as
the company is entertaining an effective growth rate and also contain an effective demand in
market.
Cash cows: All such brands that are operating profitable business outcomes are covered into
cash cows category in the model. They are the brands who also do not attract heavy investments.
Brands associated with cash cows can make proper planning for growth to achieve the star
category in Boston consultancy group matrix (Warwick, 2019). It is projected that brands part of
the cash cows segment can get investment so that they can sustain in the market. Apart from
BREXIT happened in United Kingdom Eagle eye solution consisted an effective growth rate and
profitability which allows company to not to belong to this quadrant.
Stars: Stars operate in high growth industries. The brands operate in star category contains
effective growth opportunities due to heavy market demands (Herron and Jones, 2018). Brands
considered in starts category attract investors to invest in the company to expand the growth
potentials of the brand. Starts brand dominate the entire business environment with its market
presence and heavy demands of the product. This quadrant belongs to the Eagle Eye Solution.
Company is emerging rapidly in the market and also contain effective demands in the market
even in the BREXIT situation. In recent times due to BREXIT it has influenced negative the
while market. Even in such situation company has entertained effective growth rate.
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Question mark: Question mark brand requires effective consideration as they hold a very low
rate of market share. These brands entertain losses in the market (Karpenko and et.al., 2019).
These brands require effective business practices to entertain profitability in the market. This
quadrant do not belongs to the Eagle Eye Solution Company due to growth rate of company and
healthy demand in market. Due to BREXIT many brands suffered in United Kingdom in order to
gain effective revenues.
Eagle Eye Solution belongs to information technology sector. Apart from the BREXIT
situation the sector contains the huge dominance in term of demands and market share.
Information technology is among the fastest growing market sector associated with business
environment (Hristov, Chirico andAppolloni, 2019). Due to effective profitability and market
presence the brand is a part of the start category. Company’s market share is also attractive as
compare to other small scale industry in the market.
GE/ McKensey matrix
GE/ McKensey Matrix are an effective approach that promot multi business corporation
in the industry. This model is used to assess the investment decision and its profitability. This
model analyse the investment decision on the basis of the industry attractiveness and competitive
strength of a business unit or a product (Pinagara and Xu, 2017).
Industry attractiveness: Industry attractiveness involves various factors that attract investors
towards the industry. All such factors that support the decision making of all the investors in
respect to investing financial resources in the company. This involve long run growth rate of the
industry, industry size, profitability of the industry, industry structure, change in demand, trend
or prices in industry, seasonality, availability of labour and market segmentations. All such
factors support investors to invest in the industry (Ahi and Kuivalainen, 2017). All such tool
influences the profitability of the particular sector in business environment. Recently after the
BREXIT issue has emerged profitability becomes one of the major concern for companies in
United Kingdom. Profitability is the big factor that influences the decision making of investors in
the market. All such factors of market attractiveness influence company’s business operations
and its profitability in the market. All such factors also influence over the prices of products in
the particular industry. Eagle eye solution company belongs to information technology sector.
The industry contains effective demands of its product portfolio. Heavy demands and high
growth potentials allows company to attract investors.
rate of market share. These brands entertain losses in the market (Karpenko and et.al., 2019).
These brands require effective business practices to entertain profitability in the market. This
quadrant do not belongs to the Eagle Eye Solution Company due to growth rate of company and
healthy demand in market. Due to BREXIT many brands suffered in United Kingdom in order to
gain effective revenues.
Eagle Eye Solution belongs to information technology sector. Apart from the BREXIT
situation the sector contains the huge dominance in term of demands and market share.
Information technology is among the fastest growing market sector associated with business
environment (Hristov, Chirico andAppolloni, 2019). Due to effective profitability and market
presence the brand is a part of the start category. Company’s market share is also attractive as
compare to other small scale industry in the market.
GE/ McKensey matrix
GE/ McKensey Matrix are an effective approach that promot multi business corporation
in the industry. This model is used to assess the investment decision and its profitability. This
model analyse the investment decision on the basis of the industry attractiveness and competitive
strength of a business unit or a product (Pinagara and Xu, 2017).
Industry attractiveness: Industry attractiveness involves various factors that attract investors
towards the industry. All such factors that support the decision making of all the investors in
respect to investing financial resources in the company. This involve long run growth rate of the
industry, industry size, profitability of the industry, industry structure, change in demand, trend
or prices in industry, seasonality, availability of labour and market segmentations. All such
factors support investors to invest in the industry (Ahi and Kuivalainen, 2017). All such tool
influences the profitability of the particular sector in business environment. Recently after the
BREXIT issue has emerged profitability becomes one of the major concern for companies in
United Kingdom. Profitability is the big factor that influences the decision making of investors in
the market. All such factors of market attractiveness influence company’s business operations
and its profitability in the market. All such factors also influence over the prices of products in
the particular industry. Eagle eye solution company belongs to information technology sector.
The industry contains effective demands of its product portfolio. Heavy demands and high
growth potentials allows company to attract investors.
Competitive strength of business unit: This is also an important tool that influences the
decision making of the investors. This tool involve different factors associated with the
organisation operate in the particular industry. Investors take decisions related to investment in
investing in a particular organisation in the market (Boozang and et.al., 2018). This involves total
market share of the organisation, growth rate of the organisation as compare to its competitive
rivalries, brand strength, customer loyalty, profitability of the organisation, VRIO analysis of
company, value chain of the organisation, production flexibility and other factors that influences
the market presence of the organisation. All such tool project the company’s presence in a
particular industry. Eagle Eye Solution Company deals in affordable products. Company also
ensure high level of customer satisfaction which allows company to take competitive advantages
in the market.
GE/ McKensey Matrix is a tool that support investors to invest in a particular industry
and the organisation. This model project all the basis that can drive investors to analysis the
investment decision of the company. Investment is a risky decision as it involves financial
resources (Alam, 2018). Eagle Eye Solution operates its business in information technology
sector. The industry is among the fastest growing market industry part of the business
environment even in the situation of BREXIT. Eagle Eye Solution is among the fastest growing
small scale industry in United Kingdom that project that company’s potential to entertain profits
and healthy returns out of the business operations. Investors can easily invest in the eagle eye
solution company.
Ansoff growth matrix
Ansoff growth matrix is a model that project different growth opportunities that can be
channelizes by the organisation. This model project different options that can be use by the
company to entertain growth in the market (Pirogova and Plotnikov, 2017).
Market penetration: Market penetration is a growth option that can be used by the company. In
this strategy company make plan to improve the sales in its existing dealing market with the
support of existing products of company (Ruzbarsky, Goodbody and Dodwell, 2017). In this
approach company can give effective discounts to customers, offers and other key benefits that
can attract customers for the company. For example Eagle Eye Solution gives effective discounts
in respect to sale of its old products. All such products under this strategy are old in nature and
decision making of the investors. This tool involve different factors associated with the
organisation operate in the particular industry. Investors take decisions related to investment in
investing in a particular organisation in the market (Boozang and et.al., 2018). This involves total
market share of the organisation, growth rate of the organisation as compare to its competitive
rivalries, brand strength, customer loyalty, profitability of the organisation, VRIO analysis of
company, value chain of the organisation, production flexibility and other factors that influences
the market presence of the organisation. All such tool project the company’s presence in a
particular industry. Eagle Eye Solution Company deals in affordable products. Company also
ensure high level of customer satisfaction which allows company to take competitive advantages
in the market.
GE/ McKensey Matrix is a tool that support investors to invest in a particular industry
and the organisation. This model project all the basis that can drive investors to analysis the
investment decision of the company. Investment is a risky decision as it involves financial
resources (Alam, 2018). Eagle Eye Solution operates its business in information technology
sector. The industry is among the fastest growing market industry part of the business
environment even in the situation of BREXIT. Eagle Eye Solution is among the fastest growing
small scale industry in United Kingdom that project that company’s potential to entertain profits
and healthy returns out of the business operations. Investors can easily invest in the eagle eye
solution company.
Ansoff growth matrix
Ansoff growth matrix is a model that project different growth opportunities that can be
channelizes by the organisation. This model project different options that can be use by the
company to entertain growth in the market (Pirogova and Plotnikov, 2017).
Market penetration: Market penetration is a growth option that can be used by the company. In
this strategy company make plan to improve the sales in its existing dealing market with the
support of existing products of company (Ruzbarsky, Goodbody and Dodwell, 2017). In this
approach company can give effective discounts to customers, offers and other key benefits that
can attract customers for the company. For example Eagle Eye Solution gives effective discounts
in respect to sale of its old products. All such products under this strategy are old in nature and
entertain less demand in market. Most of the times organisation stop producing these products.
Company can gain effective success even after the influence of BREXIT on market.
Product development: Product development is also an effective growth options available for the
company. In the approach company launches new products in its existing market. This is an
effective growth approach that allows company to improve the growth potential and market
share in its existing market (Simranjit and et.al., 2019). For example Eagle Eye Solution
conducts research to launch new products in the existing market. This strategy allows company
to cater all latest needs and demands of the customer in market. This approach also supports
company to attract new customers in existing dealing market. This strategy is an effective
strategic tool most of the companies use to face the BREXIT impacts.
Market development: Market development is an option available for the company in order to
entertain growth in the market. In this strategy company enter in the new market with its existing
products (Chou and et.al., 2019). Companies expand its market areas by entering into the new
geographical location with its existing product portfolio. In this strategy company do not need to
invest in improving the quality and efficiencies of its existing products. For example Eagle Eye
Solution can launch its stores in new locations under this strategy. Company can open new stores
in such places that are away the BREXIT impacts.
Diversification: This is the approach that involves entering into the new market with the launch
of new products. This is an effective growth approach that can be channelizes by the Eagle Eye
Solution Company (Hermanson, Hermanson and Hermanson, 2020). In this strategy company
get to expand its market area by opening stores in new locations and also to improve the sales
potential of its existing products.
Eagle Eye Solution is among the fastest growing small scale industry in United Kingdom.
Company can entertain market penetration strategy to improve the sales of its old products.
Company can also entertain the strategic option denoted as product development. Company can
open its stores in new locations. This is an effective growth options available for company in
situation like BREXIT that can expand the company’s potential to entertain profits with its
business operations.
Differences between Boston consultancy group matrix and GE / McKinney matrix
Differences between both the matrix can be projected in the following manner.
Company can gain effective success even after the influence of BREXIT on market.
Product development: Product development is also an effective growth options available for the
company. In the approach company launches new products in its existing market. This is an
effective growth approach that allows company to improve the growth potential and market
share in its existing market (Simranjit and et.al., 2019). For example Eagle Eye Solution
conducts research to launch new products in the existing market. This strategy allows company
to cater all latest needs and demands of the customer in market. This approach also supports
company to attract new customers in existing dealing market. This strategy is an effective
strategic tool most of the companies use to face the BREXIT impacts.
Market development: Market development is an option available for the company in order to
entertain growth in the market. In this strategy company enter in the new market with its existing
products (Chou and et.al., 2019). Companies expand its market areas by entering into the new
geographical location with its existing product portfolio. In this strategy company do not need to
invest in improving the quality and efficiencies of its existing products. For example Eagle Eye
Solution can launch its stores in new locations under this strategy. Company can open new stores
in such places that are away the BREXIT impacts.
Diversification: This is the approach that involves entering into the new market with the launch
of new products. This is an effective growth approach that can be channelizes by the Eagle Eye
Solution Company (Hermanson, Hermanson and Hermanson, 2020). In this strategy company
get to expand its market area by opening stores in new locations and also to improve the sales
potential of its existing products.
Eagle Eye Solution is among the fastest growing small scale industry in United Kingdom.
Company can entertain market penetration strategy to improve the sales of its old products.
Company can also entertain the strategic option denoted as product development. Company can
open its stores in new locations. This is an effective growth options available for company in
situation like BREXIT that can expand the company’s potential to entertain profits with its
business operations.
Differences between Boston consultancy group matrix and GE / McKinney matrix
Differences between both the matrix can be projected in the following manner.
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Boston consultancy group matrix: This matrix measure brand on the basis of its performance
in the associated market and also the industry in which company is operating its business
(Biloshapka and Osiyevskyy, 2019). Demands of products and market growth rate of company
and its industry both factors are analysis in this matrix. This matrix segregates brands into four
different quadrants on the basis of its market presence.
GE McKinney Matrix: This matrix projects different factors that allow company to take
competitive advantages in the market (Verma, 2017). This matrix projects different elements that
can support organisation in achieving higher growth potential in the market. This can be
projected as the tool that supports company in achieving higher growth potentials in market.
The various sources of funding
Source of funding and the objectives: The source of funding can be known as the bases for
funding the initial business operations and develop strong business framework for large
operations which will further add on stronger developed fluent functioning. He objectives of
source of funding can be understood as the relative explanation of various paradigms for gaining
stronger business expansion and functional energy through higher capital development. Eagle
eye solutions have to positively build its capital infrastructure for pooling on various new
technology resources and capital funding for gaining larger effective performance parameters.
There are various sources of funding available for new start-ups and companies who wish
to invest in further expansion procedures and are largely functioned with strong cooperative
funding operations. Eagle eye solutions can look upon sources of funding where the company
can function with strong working fundamentals and also deploy various relative services of
production and technology innovations for gaining higher profitability along with goodwill
among consumers market share (Beaubien and Lynch, 2019).
Angle investors: These are the rich business man and investors who look onto putting up their
money into new businesses where there are large innovation operations involved and also they
are highly operational effective to bring on new synergy. Angel investors are highly interested
to bring up their money for investing onto new businesses where expenses can be successfully
used up. The advantages of angel investors are that they are highly intelligent and talented to
also provide supervision to operations with high innovation into business segments.
Disadvantages are that mostly their involvement may impact company business decisions and
in the associated market and also the industry in which company is operating its business
(Biloshapka and Osiyevskyy, 2019). Demands of products and market growth rate of company
and its industry both factors are analysis in this matrix. This matrix segregates brands into four
different quadrants on the basis of its market presence.
GE McKinney Matrix: This matrix projects different factors that allow company to take
competitive advantages in the market (Verma, 2017). This matrix projects different elements that
can support organisation in achieving higher growth potential in the market. This can be
projected as the tool that supports company in achieving higher growth potentials in market.
The various sources of funding
Source of funding and the objectives: The source of funding can be known as the bases for
funding the initial business operations and develop strong business framework for large
operations which will further add on stronger developed fluent functioning. He objectives of
source of funding can be understood as the relative explanation of various paradigms for gaining
stronger business expansion and functional energy through higher capital development. Eagle
eye solutions have to positively build its capital infrastructure for pooling on various new
technology resources and capital funding for gaining larger effective performance parameters.
There are various sources of funding available for new start-ups and companies who wish
to invest in further expansion procedures and are largely functioned with strong cooperative
funding operations. Eagle eye solutions can look upon sources of funding where the company
can function with strong working fundamentals and also deploy various relative services of
production and technology innovations for gaining higher profitability along with goodwill
among consumers market share (Beaubien and Lynch, 2019).
Angle investors: These are the rich business man and investors who look onto putting up their
money into new businesses where there are large innovation operations involved and also they
are highly operational effective to bring on new synergy. Angel investors are highly interested
to bring up their money for investing onto new businesses where expenses can be successfully
used up. The advantages of angel investors are that they are highly intelligent and talented to
also provide supervision to operations with high innovation into business segments.
Disadvantages are that mostly their involvement may impact company business decisions and
also neglect their functional strength to coordinate work operations effectively (Navaretti,
Calzolari and Pozzolo, 2019).
Bank loans: The bank loans are legal financial operations help and assistance which operates
high performance fundamentals and enable in providing strong effective capital source help to
company. Eagle eye solutions can also develop strong profitability along with strong capital
forming fundamentals to put on new synergy of working records. Bank loans will enable in
developing strong working capital requirements where eagle eye solutions can put on new
working operations and invest the money in catering new innovation factors. Bank loans are
strong working fundamentals which will also enable to develop strong business force, keenly
leverage strong rational services and keenly promote larger working performance horizons
(Nechaev and Ilina, 2019).
Crowd funding: This source of funding is operated onto gaining money funds and investment
money from various customers markets share, put on large working opportunities and promote
business functional operations among people. Crowd funding can be done through social media
operations and also investing on bringing new parameters of promotional factors to bring on
strong promotional factors among people. Eagle eye solutions will be able to attract large source
of crowd to put up their money into business by promoting up their business expansion
strategies forward for lucrative fundamentals among people (Davies, 2019).
PEER T0 PEER LENDING: This can be understood as informal way of funding where
business uses wide ways of funding from informal sources to get the capital which further
add onto formation of working ethics and fundamental key decisions determining wider
scope of functionality. The Eagle eye solutions can use the Angel investor’s method of funding
for all operations where the company management can gain stronger business functioning, get
professional knowledge and super expertise on various business parameters. The funding form
angel investors will enable to build on stronger developed functional paradigms where they can
also gain stronger business framework paradigms which will enable to build on stronger
working fundamentals through which higher profitability can be attained for longer business
goodwill among consumers market share (Boone, Kurtz and Berston, 2019).
CONCLUSION
Calzolari and Pozzolo, 2019).
Bank loans: The bank loans are legal financial operations help and assistance which operates
high performance fundamentals and enable in providing strong effective capital source help to
company. Eagle eye solutions can also develop strong profitability along with strong capital
forming fundamentals to put on new synergy of working records. Bank loans will enable in
developing strong working capital requirements where eagle eye solutions can put on new
working operations and invest the money in catering new innovation factors. Bank loans are
strong working fundamentals which will also enable to develop strong business force, keenly
leverage strong rational services and keenly promote larger working performance horizons
(Nechaev and Ilina, 2019).
Crowd funding: This source of funding is operated onto gaining money funds and investment
money from various customers markets share, put on large working opportunities and promote
business functional operations among people. Crowd funding can be done through social media
operations and also investing on bringing new parameters of promotional factors to bring on
strong promotional factors among people. Eagle eye solutions will be able to attract large source
of crowd to put up their money into business by promoting up their business expansion
strategies forward for lucrative fundamentals among people (Davies, 2019).
PEER T0 PEER LENDING: This can be understood as informal way of funding where
business uses wide ways of funding from informal sources to get the capital which further
add onto formation of working ethics and fundamental key decisions determining wider
scope of functionality. The Eagle eye solutions can use the Angel investor’s method of funding
for all operations where the company management can gain stronger business functioning, get
professional knowledge and super expertise on various business parameters. The funding form
angel investors will enable to build on stronger developed functional paradigms where they can
also gain stronger business framework paradigms which will enable to build on stronger
working fundamentals through which higher profitability can be attained for longer business
goodwill among consumers market share (Boone, Kurtz and Berston, 2019).
CONCLUSION
Eagle eye solution is associated with information technology sector. The sector is among
the rapid growing sector due to effective demands of various information technology products.
Due to effective growth of company the brand belongs to start category. Company has product
development opportunity to entertain growth in the market. Different funding sources like crowd
funding, angel investors and other key funding sources can channelizes to meet the financial
needs of company. Company is a part of cash cows segment as the business of company
considers huge market demand which allows company to achieve the huge growth potential in
business. McKinsey matrix has shown different relevant information in respect to industry
awareness. That has projected that the industry has been growing immensely due to effective
product demand of different IT products. Company is also continuously involved in research that
provides huge scope to product development activity. In order to generate funds for conducting
or implementing different growth options company can collect funds from angel investors or
bank finance, private investors and many other sources that can generate funds for the company.
PART 2
Business plan
Introduction
Business plan is very essential for business organisation in IT industry as the demand of
services increasing. This also helps to increase the performance of Eagle Eye Solutions to gain
higher profit margins. There is brief information about exit strategy for Eagle Eye Solution to
compete in the market and reduce risk.
Executive Summary
The competition in the market is increasing which is why it is very important for all the businesses in the
market have to change their strategies and methods of functioning so that they can get a competitive
advantage (Navaretti, Calzolari and Pozzolo, 2019). There has to be an effective analysis of the internal
and external factors which can have an impact on the organization which is going to affect on the revenue
generation of the organization.
Objectives
By the end of 2023 there is going to an increase in the profit margins by 35%.
The sales will increase by 40% by the end of 2025.
There is going to be a market share increase by 30% by the end of 2024.
the rapid growing sector due to effective demands of various information technology products.
Due to effective growth of company the brand belongs to start category. Company has product
development opportunity to entertain growth in the market. Different funding sources like crowd
funding, angel investors and other key funding sources can channelizes to meet the financial
needs of company. Company is a part of cash cows segment as the business of company
considers huge market demand which allows company to achieve the huge growth potential in
business. McKinsey matrix has shown different relevant information in respect to industry
awareness. That has projected that the industry has been growing immensely due to effective
product demand of different IT products. Company is also continuously involved in research that
provides huge scope to product development activity. In order to generate funds for conducting
or implementing different growth options company can collect funds from angel investors or
bank finance, private investors and many other sources that can generate funds for the company.
PART 2
Business plan
Introduction
Business plan is very essential for business organisation in IT industry as the demand of
services increasing. This also helps to increase the performance of Eagle Eye Solutions to gain
higher profit margins. There is brief information about exit strategy for Eagle Eye Solution to
compete in the market and reduce risk.
Executive Summary
The competition in the market is increasing which is why it is very important for all the businesses in the
market have to change their strategies and methods of functioning so that they can get a competitive
advantage (Navaretti, Calzolari and Pozzolo, 2019). There has to be an effective analysis of the internal
and external factors which can have an impact on the organization which is going to affect on the revenue
generation of the organization.
Objectives
By the end of 2023 there is going to an increase in the profit margins by 35%.
The sales will increase by 40% by the end of 2025.
There is going to be a market share increase by 30% by the end of 2024.
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It is going to make the organization have a better strategy and objectives for the
organization by the end of 2025.
Marketing strategy Segmentation
Segmentation is the process of dividing customers into different groups to understand their needs and
wants to develop products accordingly and satisfy them effectively. Segmentation strategy helps to
penetrate and increase customer base in the market. Increase in the information technology sector it is
very essential for Eagle Eye Solutions to increase customer base by understanding their demands and
producing effective services. This also increases opportunity for company to compete in the market by
influencing customers and improving profitability effectively (Rigas and Nawar, 2016). There are many
segments which Eagle Eye Solutions has to understand in order to attain core competency in the market
effectively.
Demographic segmentation- Age, gender, income level, mental status, education level,
body shape are included in this customer segments.
Behavioural Segmentation- Brand loyalty, which helps to increase the potential of
businesses to increase satisfaction of existing customer segment and improve brand value
effectively.
Geographical segmentation- This segmentation includes region, market, population
density, country to divide customer base and develop effective marketing strategies to
grow in the market and improve brand image effectively. Targeting
Targeting is the second stage after identifying all the customer segments in the market who can improve
company’s size effectively. Targeting focuses on the market size, customer segment dynamics which can
increase the growth of business effectively (Simranjit and et.al., 2019). Eagle Eye Solutions targets on
young generation who has better knowledge about digital technology. This helps company to increase
potential to increase sales and compete in market to attain competitive advantage effectively. Positioning
Position is the last stage of this model which helps business to develop perceived values about the brand
in market. This increases the value of products by integrating it with vision of the company (Ballaro and
Polk, 2017). Eagle Eye solutions needs to position their products in developed and developing markets to
provide them digital solutions effectively.
Marketing Mix
organization by the end of 2025.
Marketing strategy Segmentation
Segmentation is the process of dividing customers into different groups to understand their needs and
wants to develop products accordingly and satisfy them effectively. Segmentation strategy helps to
penetrate and increase customer base in the market. Increase in the information technology sector it is
very essential for Eagle Eye Solutions to increase customer base by understanding their demands and
producing effective services. This also increases opportunity for company to compete in the market by
influencing customers and improving profitability effectively (Rigas and Nawar, 2016). There are many
segments which Eagle Eye Solutions has to understand in order to attain core competency in the market
effectively.
Demographic segmentation- Age, gender, income level, mental status, education level,
body shape are included in this customer segments.
Behavioural Segmentation- Brand loyalty, which helps to increase the potential of
businesses to increase satisfaction of existing customer segment and improve brand value
effectively.
Geographical segmentation- This segmentation includes region, market, population
density, country to divide customer base and develop effective marketing strategies to
grow in the market and improve brand image effectively. Targeting
Targeting is the second stage after identifying all the customer segments in the market who can improve
company’s size effectively. Targeting focuses on the market size, customer segment dynamics which can
increase the growth of business effectively (Simranjit and et.al., 2019). Eagle Eye Solutions targets on
young generation who has better knowledge about digital technology. This helps company to increase
potential to increase sales and compete in market to attain competitive advantage effectively. Positioning
Position is the last stage of this model which helps business to develop perceived values about the brand
in market. This increases the value of products by integrating it with vision of the company (Ballaro and
Polk, 2017). Eagle Eye solutions needs to position their products in developed and developing markets to
provide them digital solutions effectively.
Marketing Mix
Price
There is a use of skimming price strategy which is being used by the organization so that there is a better
functioning in the organization. There is a use of psychological strategy which is being used by Eagle eye
solution organization so that they can make the customers pay higher than expected and the company will
be able to have a better place for themselves (Yustika, Cheisviyanny and Helmayunita, 2019). Place
The organization has been able to get online which is a great factor for the organization which is going to
help the company to be able to function effectively and be able to get higher profit margins (Xue, 2018).
There is a direct sales and interaction with the customers which is going to make the satisfaction level of
the customers increase rapidly which is a very important factor for an organization which wants to expand
and have higher profit in market. Product
There is a high use of technology in the organization which is a great factor for the company. The
company is gaining a lot of experience which is why there is a high research and development department
in the organization which is helping inventions to take place and make the organization have a better base
for them. The quality of the services and products is well maintained so that the organization can create
standards for themselves in the market.
Marketing and sales plan Promotions
There are a lot of methods which are being used by Eagle eye solution for promotions like direct mails to
the customers, sales, discounts to loyal customers, etc (Yu and et.al., 2017). This is going to help the
organization to get in more clients which is going to be very useful and make the organization gain
market shares and higher profits. Process
There are a lot of services which is being provided to the customers and that can help the organization to
have a better functioning (Freire Trigo, 2019). The organization will have to have higher operations so
that the organization can fulfil the demands of the customers which are going to help the organization to
have a better functioning. Physical evidence
There has to be a comfort of the customers in the organization which has to be created by Eagle eye
solution which is going to make the organization have better standards for themselves and be able to grow
in the future. The organization is having a good facilities and interface which is making the customer
support and the portfolio of the organization is getting stronger which is going to help the company to
There is a use of skimming price strategy which is being used by the organization so that there is a better
functioning in the organization. There is a use of psychological strategy which is being used by Eagle eye
solution organization so that they can make the customers pay higher than expected and the company will
be able to have a better place for themselves (Yustika, Cheisviyanny and Helmayunita, 2019). Place
The organization has been able to get online which is a great factor for the organization which is going to
help the company to be able to function effectively and be able to get higher profit margins (Xue, 2018).
There is a direct sales and interaction with the customers which is going to make the satisfaction level of
the customers increase rapidly which is a very important factor for an organization which wants to expand
and have higher profit in market. Product
There is a high use of technology in the organization which is a great factor for the company. The
company is gaining a lot of experience which is why there is a high research and development department
in the organization which is helping inventions to take place and make the organization have a better base
for them. The quality of the services and products is well maintained so that the organization can create
standards for themselves in the market.
Marketing and sales plan Promotions
There are a lot of methods which are being used by Eagle eye solution for promotions like direct mails to
the customers, sales, discounts to loyal customers, etc (Yu and et.al., 2017). This is going to help the
organization to get in more clients which is going to be very useful and make the organization gain
market shares and higher profits. Process
There are a lot of services which is being provided to the customers and that can help the organization to
have a better functioning (Freire Trigo, 2019). The organization will have to have higher operations so
that the organization can fulfil the demands of the customers which are going to help the organization to
have a better functioning. Physical evidence
There has to be a comfort of the customers in the organization which has to be created by Eagle eye
solution which is going to make the organization have better standards for themselves and be able to grow
in the future. The organization is having a good facilities and interface which is making the customer
support and the portfolio of the organization is getting stronger which is going to help the company to
expand globally. People
The employees and the stakeholders of the organization have created a transparency in the organization so
that there is a better functioning which is very important. The culture of the employees and the customers
may different which is why it is very important for the company to be able to have a better understanding
and flexible in the organization to the changes which are coming (Pan and et.al., 2019). Motivation has to
be given to the employees so that the customer service can improve which is going to make the
organization have better functioning.
Product and services
Company is among the top emerging small scale enterprises based in United Kingdom. Eagle Eye
solution deals in technological services such as web based or cloud computing services.
Market analysis and needs
It is very essential for the organization to analyse the market so that the right measures and techniques can
be used in the organization which is going to be very helpful for a long run (Navaretti, Calzolari and
Pozzolo, 2019). The competition in the market is increasing which is why it is very essential for the
company to be able to have a better functioning and productivity so that there is a higher profit margin.
SWOT Strengths
The organization is very friendly with technological changes in the organization which is a very good
factor for the company and the organization will be able to take any kind of changes related to this field.
The experience is not much but there is a lot of skilled and knowledge which is present in the employees
which gives the company a competitive advantage (Cobetto, Aubin and Parent, 2018). The organization is
being able to handle their funds well and the investment which the company is making in market is worth
it which is a great factor. Weaknesses
The performance of the employees has to be maintained so that the company can have a better
functioning which is a great factor for the company to have. The competition is increasing which is why
the company will have to get in employees who would be helpful for the organization to take innovative
ideas for a long run of the organization (Zielinski, Hay and Millar, 2019). Opportunities
There are a lot of changes in the technological aspect which the company will have to adapt to so that
they can have a strong market for themselves. The technologies are easily available and not much is
spend on the transportation as well and the policies are also followed well by the organization which is
The employees and the stakeholders of the organization have created a transparency in the organization so
that there is a better functioning which is very important. The culture of the employees and the customers
may different which is why it is very important for the company to be able to have a better understanding
and flexible in the organization to the changes which are coming (Pan and et.al., 2019). Motivation has to
be given to the employees so that the customer service can improve which is going to make the
organization have better functioning.
Product and services
Company is among the top emerging small scale enterprises based in United Kingdom. Eagle Eye
solution deals in technological services such as web based or cloud computing services.
Market analysis and needs
It is very essential for the organization to analyse the market so that the right measures and techniques can
be used in the organization which is going to be very helpful for a long run (Navaretti, Calzolari and
Pozzolo, 2019). The competition in the market is increasing which is why it is very essential for the
company to be able to have a better functioning and productivity so that there is a higher profit margin.
SWOT Strengths
The organization is very friendly with technological changes in the organization which is a very good
factor for the company and the organization will be able to take any kind of changes related to this field.
The experience is not much but there is a lot of skilled and knowledge which is present in the employees
which gives the company a competitive advantage (Cobetto, Aubin and Parent, 2018). The organization is
being able to handle their funds well and the investment which the company is making in market is worth
it which is a great factor. Weaknesses
The performance of the employees has to be maintained so that the company can have a better
functioning which is a great factor for the company to have. The competition is increasing which is why
the company will have to get in employees who would be helpful for the organization to take innovative
ideas for a long run of the organization (Zielinski, Hay and Millar, 2019). Opportunities
There are a lot of changes in the technological aspect which the company will have to adapt to so that
they can have a strong market for themselves. The technologies are easily available and not much is
spend on the transportation as well and the policies are also followed well by the organization which is
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making the organization have a smooth functioning which is a great factor (Johansson and Ramberg,
2018). Threats
There is a lot of threat which the organization is having because the competition in the market is
increasing which can take away the customers. There are a loyal set of customers which are there in the
company and that is giving the organization a better standard for themselves and making the portfolio
also stronger so that the base of the company is good.
Competitive analysis
Competitor 1: Surefire Local Inc
Strength: Good brand will and effective customer loyalty program
Weakness: Less effective promotional campaigns
Opportunity: Increasing role and demand of innovative technologies in business
Threat: Market competition and skill gap of human resources
Competitor 2: Contact Lab S.r.l
Strength: High quality digital services due to multiple branches and thus greater popularity among
customers
Weakness: Less popularity and promotion among local people due to greater competition from the local
digital service providers
Opportunity: To enhance the sales and customer loyalty in local UUK market
Threat: Changing customer preferences impose a great threat on organisation products and technological
innovation
PESTLE Political Factors
There are a lot of changes which have come in the policies and laws of the country because of Brexit
which has to be followed by the organization from time to time. This is going to help the company to
have a competitive advantage and the organization will be able to have a higher profit margin and market
share (Li and et.al., 2019). The labour of the organization also has to get their freedom and other factors
which are going to make the productivity increase resulting in higher satisfaction of the customers. Economic Factors
The unemployment level in the country is falling because the right employees are hired in Eagle eye
solution because there is a use of a lot of technology which needs professional to work upon. The
2018). Threats
There is a lot of threat which the organization is having because the competition in the market is
increasing which can take away the customers. There are a loyal set of customers which are there in the
company and that is giving the organization a better standard for themselves and making the portfolio
also stronger so that the base of the company is good.
Competitive analysis
Competitor 1: Surefire Local Inc
Strength: Good brand will and effective customer loyalty program
Weakness: Less effective promotional campaigns
Opportunity: Increasing role and demand of innovative technologies in business
Threat: Market competition and skill gap of human resources
Competitor 2: Contact Lab S.r.l
Strength: High quality digital services due to multiple branches and thus greater popularity among
customers
Weakness: Less popularity and promotion among local people due to greater competition from the local
digital service providers
Opportunity: To enhance the sales and customer loyalty in local UUK market
Threat: Changing customer preferences impose a great threat on organisation products and technological
innovation
PESTLE Political Factors
There are a lot of changes which have come in the policies and laws of the country because of Brexit
which has to be followed by the organization from time to time. This is going to help the company to
have a competitive advantage and the organization will be able to have a higher profit margin and market
share (Li and et.al., 2019). The labour of the organization also has to get their freedom and other factors
which are going to make the productivity increase resulting in higher satisfaction of the customers. Economic Factors
The unemployment level in the country is falling because the right employees are hired in Eagle eye
solution because there is a use of a lot of technology which needs professional to work upon. The
currency exchange is also not a problem for the organization which is why the company is having a large
base (Syssner and Meijer, 2018). Eagle eye solution has globalize themselves online which is a very good
factor for the organization to be able to contract with the customers on time and directly. Social Factors
The customers are getting friendly with online services which are a great factor and importance for Eagle
eye solution and that is taken advantage of by the organization. The company is being able to interact and
understand the customer’s needs and expectations from the company which is making the organization
have a better functioning. Advertisements are being done by the organization so that they can attract more
customers in the organization which is going to make the revenue increase and that can be invested in
other factors. Technological Factors
There are a lot of barriers which come because of technological changes but since Eagle eye solution is a
technological information organization therefore there are no issues and the productivity of the
organization does not fall which is a great advantage for the organization (Sparkman, 2018). There are a
lot of innovation and researches which can be done to improve with the help of technology and also
increase the productivity which is going to meet the increase of demand which is rapid in the market. Legal Factors
The organization has to make decisions which are going to be easy for the employees and not too much
pressure on them (Adams and et.al., 2016). There has to be a balance between the personal and
professional lives of the employees and there should not be any kind of discrimination in the organization
so that the employees can give their personal best. The employees must be given motivation and the right
wages for the amount of hard work they are putting in the organization. The health and safety measures
also have to be taken by the organization so that the employees give their personal best in the company. Environmental Factors
There are a lot of measures which have been taken by Eagle eye solution which is making the company
have a better functioning and improve the reputation of the organization in market (Hughes and
Garfinkle, 2018). The company has taken measures so that they can become zero carbon footprint
organization in the market which is going to increase the trust of the customers in the organization as
well.
Finance
Basis Amount
Labour €1,000
Raw material €2,000
base (Syssner and Meijer, 2018). Eagle eye solution has globalize themselves online which is a very good
factor for the organization to be able to contract with the customers on time and directly. Social Factors
The customers are getting friendly with online services which are a great factor and importance for Eagle
eye solution and that is taken advantage of by the organization. The company is being able to interact and
understand the customer’s needs and expectations from the company which is making the organization
have a better functioning. Advertisements are being done by the organization so that they can attract more
customers in the organization which is going to make the revenue increase and that can be invested in
other factors. Technological Factors
There are a lot of barriers which come because of technological changes but since Eagle eye solution is a
technological information organization therefore there are no issues and the productivity of the
organization does not fall which is a great advantage for the organization (Sparkman, 2018). There are a
lot of innovation and researches which can be done to improve with the help of technology and also
increase the productivity which is going to meet the increase of demand which is rapid in the market. Legal Factors
The organization has to make decisions which are going to be easy for the employees and not too much
pressure on them (Adams and et.al., 2016). There has to be a balance between the personal and
professional lives of the employees and there should not be any kind of discrimination in the organization
so that the employees can give their personal best. The employees must be given motivation and the right
wages for the amount of hard work they are putting in the organization. The health and safety measures
also have to be taken by the organization so that the employees give their personal best in the company. Environmental Factors
There are a lot of measures which have been taken by Eagle eye solution which is making the company
have a better functioning and improve the reputation of the organization in market (Hughes and
Garfinkle, 2018). The company has taken measures so that they can become zero carbon footprint
organization in the market which is going to increase the trust of the customers in the organization as
well.
Finance
Basis Amount
Labour €1,000
Raw material €2,000
Technology €3,000
Components €1,500
Total €7,500
Sourcing Finance
The organization is going to use the capital working financial sourcing in the organization which is going
to be by the shareholders of the organization so that the company can have a better functioning in the
market (Yustika, Cheisviyanny and Helmayunita, 2019). The organization will have to focus on the
revenues and improve the profit margins so that they can have enough money for the organization which
can be used for investment for the development of Eagle Eye Solution.
Opportunity growth
The growth of Eagle eye solution is high in the market which is a great factor for the organization. To
have successful operations in the market the organization will have to get in a lot of changes so that there
is a better performance and the reputation can increase which can take place after analysis of the market
(Zielinski, Hay and Millar, 2019).
Monitoring and controlling
It is very important that the organization has a control and monitoring over the employees so that the
changes in the organization can be controlled. There are a lot of employees who will not easily adapt to
the changes in the company which is why the leaders have to monitor them and their performance and
then decide the further measures to be taken. The employees have to support the changes so that the
company can have a better functioning and the company will be able to operate effectively (Suomalainen
and Xu, 2016). The trends and expectations of the customers are shifting which is why there have to be
changes in the organization as well. To make the changes come in the company effectively there has to be
a proper plan which needs to be made and followed which is why the company is using benchmarking to
monitor the employees. This is going to help the company to have a better functioning and the
organization will be able to capture the bigger market which is very important.
Conclusion
From the above business plan it can be concluded that there is a need for the organization to find a better
method and strategies for themselves which is going to help the organization be able to function
effectively in the market. The organization has to make sure that they are getting in change according to
the customers which is going to help the organization have a better reputation in the market which is a
very important factor.
Components €1,500
Total €7,500
Sourcing Finance
The organization is going to use the capital working financial sourcing in the organization which is going
to be by the shareholders of the organization so that the company can have a better functioning in the
market (Yustika, Cheisviyanny and Helmayunita, 2019). The organization will have to focus on the
revenues and improve the profit margins so that they can have enough money for the organization which
can be used for investment for the development of Eagle Eye Solution.
Opportunity growth
The growth of Eagle eye solution is high in the market which is a great factor for the organization. To
have successful operations in the market the organization will have to get in a lot of changes so that there
is a better performance and the reputation can increase which can take place after analysis of the market
(Zielinski, Hay and Millar, 2019).
Monitoring and controlling
It is very important that the organization has a control and monitoring over the employees so that the
changes in the organization can be controlled. There are a lot of employees who will not easily adapt to
the changes in the company which is why the leaders have to monitor them and their performance and
then decide the further measures to be taken. The employees have to support the changes so that the
company can have a better functioning and the company will be able to operate effectively (Suomalainen
and Xu, 2016). The trends and expectations of the customers are shifting which is why there have to be
changes in the organization as well. To make the changes come in the company effectively there has to be
a proper plan which needs to be made and followed which is why the company is using benchmarking to
monitor the employees. This is going to help the company to have a better functioning and the
organization will be able to capture the bigger market which is very important.
Conclusion
From the above business plan it can be concluded that there is a need for the organization to find a better
method and strategies for themselves which is going to help the organization be able to function
effectively in the market. The organization has to make sure that they are getting in change according to
the customers which is going to help the organization have a better reputation in the market which is a
very important factor.
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Exit strategy
Exit strategy refers as a planned approach to terminate business in this way that increases
benefits and minimizes risk. It is quite effective strategy that use by entrepreneur when they do
not get any benefit to execute business or do not want to expand business then they use exit
strategy to bind up their business on good cost. there are various exist strategies that uses by
small business to close business by getting substantial benefits. Eagle Eye Solution is a small-
scale business that has aim to exit business on good cost by applying effective exit strategy. Exit
strategies are described as follows:
Liquidation
It is primary exit strategy that uses by various small businesses because it is quite easy
process to close the business without applying any legal policies for closing perspective. By the
strategy can direct close the business that is good for those people who are independent on the
performance. Owner can bind up own business more quickly without requiring advice of third
party (Shepherd and You, 2020). These strategy posses some drawbacks as well such as it have
lowest return on investment that direct impact economical scale of owner negatively. Another is
this, second hand business asset values become down for the items such as equipment and
machinery due to direct closing.
Keep business in the family
It is second exit strategy that uses by that business man who has dream to keep business
in the family to assure that their legacy lives for the ancestors and continue its ancestor business
for long time. It allows owner to keep hand on the business as advisor and can guide their family
member to overcome the barrier which occurs while conducting business. It also possesses some
drawbacks such as it creates differences between family members for running the business. it
may possible family member does not have those skill which requires for taking over the
business. It can possible that investor may not allow new management that situation can also take
place.
Sell business to manager or employees
It is another business exit strategy whereas current manager or employee is interested to buy
business on good cost. It has various advantages such as business can get high growth due to
employees because they get established business and highly familiar with all business activities
as result can get foster development in the business (Zielinski, Hay and Millar, 2019). Long-term
Exit strategy refers as a planned approach to terminate business in this way that increases
benefits and minimizes risk. It is quite effective strategy that use by entrepreneur when they do
not get any benefit to execute business or do not want to expand business then they use exit
strategy to bind up their business on good cost. there are various exist strategies that uses by
small business to close business by getting substantial benefits. Eagle Eye Solution is a small-
scale business that has aim to exit business on good cost by applying effective exit strategy. Exit
strategies are described as follows:
Liquidation
It is primary exit strategy that uses by various small businesses because it is quite easy
process to close the business without applying any legal policies for closing perspective. By the
strategy can direct close the business that is good for those people who are independent on the
performance. Owner can bind up own business more quickly without requiring advice of third
party (Shepherd and You, 2020). These strategy posses some drawbacks as well such as it have
lowest return on investment that direct impact economical scale of owner negatively. Another is
this, second hand business asset values become down for the items such as equipment and
machinery due to direct closing.
Keep business in the family
It is second exit strategy that uses by that business man who has dream to keep business
in the family to assure that their legacy lives for the ancestors and continue its ancestor business
for long time. It allows owner to keep hand on the business as advisor and can guide their family
member to overcome the barrier which occurs while conducting business. It also possesses some
drawbacks such as it creates differences between family members for running the business. it
may possible family member does not have those skill which requires for taking over the
business. It can possible that investor may not allow new management that situation can also take
place.
Sell business to manager or employees
It is another business exit strategy whereas current manager or employee is interested to buy
business on good cost. It has various advantages such as business can get high growth due to
employees because they get established business and highly familiar with all business activities
as result can get foster development in the business (Zielinski, Hay and Millar, 2019). Long-term
buyout by the employees can enhance loyalty and highly inspires company’s staff to put more
efforts to make the business more successful in the business market. It can possible that
employee who buyout company, may allow owner to keep a share of the company and stay as
legal advisor. There has one situation where this strategy can fail such as clients or investors may
not allow new management to continue the business.
Eagle Eye Solution can apply third exit strategy such as sell business to manager or
employees. This strategy is quite effective strategy because owner get chance to become as
advisor in the company. This strategy leads success in the business effectively as well as
improves brand image in the business market.
CONCLUSION
This report can be concluded with the detailed explanation on factors of how Eagle eye
solution can built its strong business framework by working towards entrepreneurship
opportunities which will further aid in building strong creativity among functions. The report has
concluded how various working parameters are highly effective onto strong development
paradigms, how new capital can be developed with various funds and also rational fundamentals
can technologically uplift various paradigms for building strong channels of working actions.
Eagle eye solutions will be able to build strong working fundamentals onto stronger creativity
and develop higher working performance onto stronger arenas. Report has concluded various
sources of funds and higher working fundamentals for stronger technology outputs which will
productively develop long term business performance.
efforts to make the business more successful in the business market. It can possible that
employee who buyout company, may allow owner to keep a share of the company and stay as
legal advisor. There has one situation where this strategy can fail such as clients or investors may
not allow new management to continue the business.
Eagle Eye Solution can apply third exit strategy such as sell business to manager or
employees. This strategy is quite effective strategy because owner get chance to become as
advisor in the company. This strategy leads success in the business effectively as well as
improves brand image in the business market.
CONCLUSION
This report can be concluded with the detailed explanation on factors of how Eagle eye
solution can built its strong business framework by working towards entrepreneurship
opportunities which will further aid in building strong creativity among functions. The report has
concluded how various working parameters are highly effective onto strong development
paradigms, how new capital can be developed with various funds and also rational fundamentals
can technologically uplift various paradigms for building strong channels of working actions.
Eagle eye solutions will be able to build strong working fundamentals onto stronger creativity
and develop higher working performance onto stronger arenas. Report has concluded various
sources of funds and higher working fundamentals for stronger technology outputs which will
productively develop long term business performance.
REFERENCES
Books and Journals
Adams, D and et.al., 2016. Delivering the value of planning.
Ahi, A. and Kuivalainen, O., 2017. Noticing and Capturing Growth Opportunities in
International Markets: A Real Options Perspective. In Growth Frontiers in
International Business (pp. 217-234). Palgrave Macmillan, Cham.
Alam, R., 2018. INFLUENCE OF COMPANY SIZE, GROWTH, AND PROFITABILITY ON
DEBT POLICY OF MANUFACTURING COMPANY LISTED ON INDONESIA
STOCK EXCHANGE. Jurnal Ilmiah Mahasiswa FEB. 6(1).
Ballaro, J.M. and Polk, L., 2017. Developing an organization for future growth using succession
planning. Organization Development Journal. 35(4). pp.41-59.
Beaubien, A. and Lynch, M. J., 2019. Alternative sources of revenue in academic
libraries. College & research libraries news. 52(9). pp.573-576.
Biloshapka, V. and Osiyevskyy, O., 2019. Opportunity-based growth management: enabling a
company-wide effort to proactively take advantage of new business prospects. Strategy
& Leadership.
Boone, L.E., Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley & Sons.
Boozang, P. and et.al., 2018. Addressing Major Drivers of MassHealth Per-Enrollee Spending
Growth: An Analytic Review and Policy Options.
Chou, Y. B. and et.al., 2019. Priority options of anti-vascular endothelial growth factor agents in
wet age-related macular degeneration under the National Health Insurance
Program. Journal of the Chinese Medical Association. 82(8). pp.659-664.
Cobetto, N., Aubin, C.E. and Parent, S., 2018. Surgical planning and follow-up of anterior
vertebral body growth modulation in pediatric idiopathic scoliosis using a patient-
specific finite element model integrating growth modulation. Spine deformity. 6(4).
pp.344-350.
Davies, P., 2019. Transforming the UK financial accounts: flow of funds.
Freire Trigo, S., 2019. Vacant land in London: a planning tool to create land for
growth. International Planning Studies. pp.1-16.
Hermanson, D. R., Hermanson, H. M. and Hermanson, S. D., 2020. Where Is Public Company
Auditing Headed?. The CPA Journal. 90(2). pp.54-59.
Herron, M. and Jones, D., 2018, January. Planning for growth management and environmental
change: modelling options for the future of the City of Hobsons Bay, Melbourne.
In 2017 SOAC: 8th State of Australian Cities National Conference (pp. 1-15).
Australian Cities Research Network.
Hristov, I., Chirico, A. and Appolloni, A., 2019. Sustainability value creation, survival, and
growth of the company: A critical perspective in the Sustainability Balanced Scorecard
(SBSC). Sustainability. 11(7). p.2119.
Hughes, K. and Garfinkle, S.S., 2018. Planning for a rainy day: the future of energy storage and
the policies driving its growth. Natural Resources & Environment. 32(4). pp.31-35.
il nutrient availability enhancing options for cucumber under protected cultivation. World
Journal of Microbiology and Biotechnology. 35(3). p.51.
Johansson, R. and Ramberg, F., 2018. Marine Spatial Planning-From a municipal perspective.
Books and Journals
Adams, D and et.al., 2016. Delivering the value of planning.
Ahi, A. and Kuivalainen, O., 2017. Noticing and Capturing Growth Opportunities in
International Markets: A Real Options Perspective. In Growth Frontiers in
International Business (pp. 217-234). Palgrave Macmillan, Cham.
Alam, R., 2018. INFLUENCE OF COMPANY SIZE, GROWTH, AND PROFITABILITY ON
DEBT POLICY OF MANUFACTURING COMPANY LISTED ON INDONESIA
STOCK EXCHANGE. Jurnal Ilmiah Mahasiswa FEB. 6(1).
Ballaro, J.M. and Polk, L., 2017. Developing an organization for future growth using succession
planning. Organization Development Journal. 35(4). pp.41-59.
Beaubien, A. and Lynch, M. J., 2019. Alternative sources of revenue in academic
libraries. College & research libraries news. 52(9). pp.573-576.
Biloshapka, V. and Osiyevskyy, O., 2019. Opportunity-based growth management: enabling a
company-wide effort to proactively take advantage of new business prospects. Strategy
& Leadership.
Boone, L.E., Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley & Sons.
Boozang, P. and et.al., 2018. Addressing Major Drivers of MassHealth Per-Enrollee Spending
Growth: An Analytic Review and Policy Options.
Chou, Y. B. and et.al., 2019. Priority options of anti-vascular endothelial growth factor agents in
wet age-related macular degeneration under the National Health Insurance
Program. Journal of the Chinese Medical Association. 82(8). pp.659-664.
Cobetto, N., Aubin, C.E. and Parent, S., 2018. Surgical planning and follow-up of anterior
vertebral body growth modulation in pediatric idiopathic scoliosis using a patient-
specific finite element model integrating growth modulation. Spine deformity. 6(4).
pp.344-350.
Davies, P., 2019. Transforming the UK financial accounts: flow of funds.
Freire Trigo, S., 2019. Vacant land in London: a planning tool to create land for
growth. International Planning Studies. pp.1-16.
Hermanson, D. R., Hermanson, H. M. and Hermanson, S. D., 2020. Where Is Public Company
Auditing Headed?. The CPA Journal. 90(2). pp.54-59.
Herron, M. and Jones, D., 2018, January. Planning for growth management and environmental
change: modelling options for the future of the City of Hobsons Bay, Melbourne.
In 2017 SOAC: 8th State of Australian Cities National Conference (pp. 1-15).
Australian Cities Research Network.
Hristov, I., Chirico, A. and Appolloni, A., 2019. Sustainability value creation, survival, and
growth of the company: A critical perspective in the Sustainability Balanced Scorecard
(SBSC). Sustainability. 11(7). p.2119.
Hughes, K. and Garfinkle, S.S., 2018. Planning for a rainy day: the future of energy storage and
the policies driving its growth. Natural Resources & Environment. 32(4). pp.31-35.
il nutrient availability enhancing options for cucumber under protected cultivation. World
Journal of Microbiology and Biotechnology. 35(3). p.51.
Johansson, R. and Ramberg, F., 2018. Marine Spatial Planning-From a municipal perspective.
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Karpenko, L and et.al., 2019. Formation of the system of fair business practice of the company
under conditions of corporate responsibility. Academy of Strategic Management
Journal.
Li, Z.S and et.al., 2019, August. A Comparison of PM2 and CE Growth Planning Models Based
on Parameters Analysis. In 2019 International Conference on Quality, Reliability, Risk,
Maintenance, and Safety Engineering (QR2MSE) (pp. 1-7). IEEE.
Navaretti, G.B., Calzolari, G.,. and Pozzolo, A.F., 2019. Capital Market Union and Growth
Prospects for Small and Medium Enterprises (No. 449).
Nechaev, A. S. and Ilina, E. A., 2019, July. Stimulating Enterprises' Innovation Activity:
Financial Aspect. In " Humanities and Social Sciences: Novations, Problems,
Prospects"(HSSNPP 2019). Atlantis Press.
Pan, H and et.al., 2019. Using comparative socio-ecological modeling to support Climate Action
Planning (CAP). Journal of Cleaner Production. 232. pp.30-42.
Pinagara, F. A. and Xu, Y., 2017. Managing sustainable growth for the Tomasello Pasta
Company (system dynamic approach). In Enhancing Business Stability Through
Collaboration (pp. 237-248). CRC Press.
Pirogova, O. and Plotnikov, V., 2017. Impact of company capital structure on of its value growth
estimation. In SHS Web of Conferences (Vol. 35, p. 01053). EDP Sciences.
Rigas, D. and Nawar, Y.S., 2016, July. Leadership and innovation growth: a strategic planning
and organizational culture perspective. In International Conference on HCI in Business,
Government, and Organizations (pp. 565-575). Springer, Cham.
Ruzbarsky, J. J., Goodbody, C. and Dodwell, E., 2017. Closing the growth plate: a review of
indications and surgical options. Current opinion in paediatrics. 29(1). pp.80-86.
Setyarini Santosa, S. E. and Untari, D. R., 2018. The Effect of Corporate Governance
Mechanism, Company’s Growth and Company Performance toward Going Concern
Audit Opinion in Non-Financial Service Companies for the Period of 2012-2015. JAAF
(Journal of Applied Accounting and Finance). 1(2). pp.91-108.
Shepherd, M.E. and You, H.Y., 2020. Exit strategy: career concerns and revolving doors in
Congress. American Political Science Review, 114(1), pp.270-284.
Shimasaki, C., 2020. Company Growth Stages and the Value of Corporate Culture.
In Biotechnology Entrepreneurship (pp. 527-540). Academic Press.
Simranjit, K. and et.al., 2019. Microbial inoculants as plant growth stimulating and so
Sparkman, R., 2018. Strategic Workforce Planning: Developing Optimized Talent Strategies for
Future Growth. Kogan Page Publishers.
Suomalainen, T. and Xu, Y., 2016. Continuous planning through the three horizons of
growth. International Journal of Agile Systems and Management. 9(4). pp.269-291.
Syssner, J. and Meijer, M., 2018. Informal and formal planning in rural areas. Dealing with
urban and rural shrinkage: Formal and informal strategies. 5. p.100.
Verma, R., 2017. How can a digital marketing plan aid in the growth and development of an
online music production company?: Case Study: Ghost Beats.
Warwick, G., 2019. Health check: growth in company spending on R&D is slowing; innovation
is being outpaced by other industries. Aviation Week & Space Technology.
Xue, J., 2018. Eco-metropolis planning conditioned by the growth ideology: the case of Greater
Copenhagen. Proceedings of the Institution of Civil Engineers-Urban Design and
Planning. 171(3). pp.133-142.
under conditions of corporate responsibility. Academy of Strategic Management
Journal.
Li, Z.S and et.al., 2019, August. A Comparison of PM2 and CE Growth Planning Models Based
on Parameters Analysis. In 2019 International Conference on Quality, Reliability, Risk,
Maintenance, and Safety Engineering (QR2MSE) (pp. 1-7). IEEE.
Navaretti, G.B., Calzolari, G.,. and Pozzolo, A.F., 2019. Capital Market Union and Growth
Prospects for Small and Medium Enterprises (No. 449).
Nechaev, A. S. and Ilina, E. A., 2019, July. Stimulating Enterprises' Innovation Activity:
Financial Aspect. In " Humanities and Social Sciences: Novations, Problems,
Prospects"(HSSNPP 2019). Atlantis Press.
Pan, H and et.al., 2019. Using comparative socio-ecological modeling to support Climate Action
Planning (CAP). Journal of Cleaner Production. 232. pp.30-42.
Pinagara, F. A. and Xu, Y., 2017. Managing sustainable growth for the Tomasello Pasta
Company (system dynamic approach). In Enhancing Business Stability Through
Collaboration (pp. 237-248). CRC Press.
Pirogova, O. and Plotnikov, V., 2017. Impact of company capital structure on of its value growth
estimation. In SHS Web of Conferences (Vol. 35, p. 01053). EDP Sciences.
Rigas, D. and Nawar, Y.S., 2016, July. Leadership and innovation growth: a strategic planning
and organizational culture perspective. In International Conference on HCI in Business,
Government, and Organizations (pp. 565-575). Springer, Cham.
Ruzbarsky, J. J., Goodbody, C. and Dodwell, E., 2017. Closing the growth plate: a review of
indications and surgical options. Current opinion in paediatrics. 29(1). pp.80-86.
Setyarini Santosa, S. E. and Untari, D. R., 2018. The Effect of Corporate Governance
Mechanism, Company’s Growth and Company Performance toward Going Concern
Audit Opinion in Non-Financial Service Companies for the Period of 2012-2015. JAAF
(Journal of Applied Accounting and Finance). 1(2). pp.91-108.
Shepherd, M.E. and You, H.Y., 2020. Exit strategy: career concerns and revolving doors in
Congress. American Political Science Review, 114(1), pp.270-284.
Shimasaki, C., 2020. Company Growth Stages and the Value of Corporate Culture.
In Biotechnology Entrepreneurship (pp. 527-540). Academic Press.
Simranjit, K. and et.al., 2019. Microbial inoculants as plant growth stimulating and so
Sparkman, R., 2018. Strategic Workforce Planning: Developing Optimized Talent Strategies for
Future Growth. Kogan Page Publishers.
Suomalainen, T. and Xu, Y., 2016. Continuous planning through the three horizons of
growth. International Journal of Agile Systems and Management. 9(4). pp.269-291.
Syssner, J. and Meijer, M., 2018. Informal and formal planning in rural areas. Dealing with
urban and rural shrinkage: Formal and informal strategies. 5. p.100.
Verma, R., 2017. How can a digital marketing plan aid in the growth and development of an
online music production company?: Case Study: Ghost Beats.
Warwick, G., 2019. Health check: growth in company spending on R&D is slowing; innovation
is being outpaced by other industries. Aviation Week & Space Technology.
Xue, J., 2018. Eco-metropolis planning conditioned by the growth ideology: the case of Greater
Copenhagen. Proceedings of the Institution of Civil Engineers-Urban Design and
Planning. 171(3). pp.133-142.
Yu, K and et.al., 2017. THE USE OF FRACTAL THEORY METHODS TO MEASURE
GROWTH BOUNDARY, PLANNING AND CONTROL OF QINLING AND
BASHAN MOUNTAINOUS REGIONS. Open House International. 42(3).
Yustika, D., Cheisviyanny, C. and Helmayunita, N., 2019. Pengaruh Financial Distress, Growth
Options, Institutional, Ownership Terhadap Aktivitas Hedging. JURNAL EKSPLORASI
AKUNTANSI. 1(1). pp.388-403.
Zielinski, T., Hay, J. and Millar, A.J., 2019. pragmatic exit strategy for research data
preservation.
GROWTH BOUNDARY, PLANNING AND CONTROL OF QINLING AND
BASHAN MOUNTAINOUS REGIONS. Open House International. 42(3).
Yustika, D., Cheisviyanny, C. and Helmayunita, N., 2019. Pengaruh Financial Distress, Growth
Options, Institutional, Ownership Terhadap Aktivitas Hedging. JURNAL EKSPLORASI
AKUNTANSI. 1(1). pp.388-403.
Zielinski, T., Hay, J. and Millar, A.J., 2019. pragmatic exit strategy for research data
preservation.
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