Evaluation of Growth Opportunities

PLANNING FOR GROWTH
Evaluation of growth opportunities
The businesses in the market must choose
their approaches effectively and improve in
the market which is going to make the
overcome the competition and the situations
which might occur in the market. Ben’s
bakery has selected a very strong strategy for
them to operate in the market. It is after
analysis with the help of McKinsey matrix,
Boston consultancy group matrix and Ansoff
growth matrix the company has made a strong
place in the market for them.

Boston consultancy group matrix
From time to time this matrix is being used whenever the company wants to get a strategic position in the
market. This is good for the portfolio and for the organizations to be able to expand themselves in the new
markets which are going to help the organization to get a competitive advantage. There are four categories
which are present in this matrix which are dogs, cash cows, question mark and stars and the further report is
going to analyse Ben’s bakery on this matrix.
McKinsey Matrix
The competition present in the market will have to be analysed so that the
organization can make the future plans accordingly which is going to
make the company have a stable economic factor and market share is
going to be strong. There are strategic and promotional methods which
are being used by businesses in the market in order to make a place for
themselves. There is a lot of attractiveness in Ben’s bakery which can get
in the right customers and make the productivity and operations of the
organization increase which is going to be profitable for the organization
in the market.