Planning for Growth in UK - Assignment

Planning For Growth

Table of Contents
TASK 1............................................................................................................................................3
Key Consideration for analysing growth opportunities..........................................................3
P2 Opportunities for growth using Ansoff growth vector matrix..........................................5
TASK 2 ...........................................................................................................................................6
Different sources of funds and their implication to business ................................................6
TASK 3............................................................................................................................................9
P4 Business plan for growth of business................................................................................9
TASK 4 .........................................................................................................................................10
Existing Strategy..................................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Every business requires a productive and attractive planning which lead them to
accomplish their organization goal in an effective and efficient manner. In current scenario of
competitive marketplace, it has been viewed that small and medium size business plays a vital
role in the growth of country’s economy as it provide enormous platform for employment,
growth and innovation which enable firm to improve their overall performance (Alden, 2016).
However, in order to achieve the same, an attractive or challenging planning state is required
which helps them to expand their market share or size within prescribed time limit in a better
way. For this report, Southern Business Technology is considered which one of the leading
company in Telecommunication industry is and it is commenced in the year of 1965. It produces
communication system like telephone, mobile services superfast internet, SIP ad many more and
serves across UK. This study includes examining key element for evaluating company’s growth
opportunities as well as apply Ansoff Matrix to identify the potentiality of firm to enhance their
market share. Moreover, analysing various sources of funds to acquiring the best positioning
among industry, develop a strategic plan and assess various ways in which small business owner
can exist or succession option is also mentioned here.
TASK 1
Key Consideration for analysing growth opportunities
Planning is very important for achieve success and show effective performance of any
company not only for organisation also for individuals. It is consider as starting stage of any
managerial function and it is mainly used for interpreted as a process to produce a strategy as per
the requirement. It can help to achieve desire goals and objectives.
Southern business technology is part of telecommunication industry which is dealing into
communication system such as telephone, mobile services and superfast internet. There are
identified of some circumstances which can help to get development accusative -
Porters Generic Strategy – It is defined as primary finding to get profitability in
business which is based on above and below the industry average. It is understand that above
average profitability related to long run is sustainable competitive advantage. Porters generic
strategy mainly applied to understand the direction of a company (Arku, Yeboah and Nyantakyi-
Frimpong, 2016). Michael Porter utilise four strategies that will select by company according to

industry. Southern business technology believe that a clear course in reference to compete with
the competition (Porters generic strategy, 2019). Cost Leadership – On the basis of particular strategy company focus on the lower cost in
their industry. They can get benefits of cost and depend on the structure of a company.
There can consisting of economic scale, ownership technology, preferential access to raw
material (Babafemi, 2015). With the help of this strategy Southern business technology
can set low cost of their products and get advantage by using different pricing strategies.
In this growth strategy, the management of the respective firm can set an average price by
analysing its high and low prices products. On the other hand they can set low price by
monitoring the pricing strategies of all the firm telecommunication firms. It help in
gaining competitive advantages to the company. Differentiation – There are targeting to large market when company have products or
services with unique characteristic. It is helping to make products as well as services
exclusive and possible. It make more impressive as compare to other products which is
provided into competition. Southern business technology can apply specific strategy to
attain organisational growth and success and apply research and development by
analysing the needs and demands. For this they can make innovation so that they can
deliver and transfer high quality products and services. For example, this company can
also make and produce mobile accessories like phone cover, screen guard etc. and make
differentiation in its business. With in this, the management of respective firm can
diversification in their products and their features such as high quality cameras, software
etc. which can be beneficial to the company to provide competitive advantages. Focus on cost – According to this strategy, the respective firm can target to niche market
and provide products on lowest price. Southern business technology can do analysis to
monitor the fluctuations of market activities and wishes of the consumers. They are
ensuring the costs remain low which can help to attract customers and gain competitive
advantage in efficient manner. Under this strategy, the administration of the firm can
select a specific sector and industry where they can offer their products and services are
low cost to gain competitive benefits.
 Differentiation focus – The particular strategy related to target a niche market and focus
on their products and services which has unique features. The particular strategy can be