Planning For Growth

Planning For Growth

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Main concern for assessing growth opportunities.......................................................................3
Opportunities for growth by adopting Ansoff growth matrix.....................................................5
various sources of funds and their implication to business.........................................................6
Business plan for growth of business..........................................................................................7
Assess exit or succession options for a small business explaining the benefits and drawbacks of
each option..................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journal................................................................................................................12

INTRODUCTION
Planning for growth is considered as a process in which business make effective plan in
order to achieve goals as well as objective in stipulated period of time. In present context it is
analysed that small as well as medium business is necessary for success as well as growth of
economy and also it offer large platform for bringing innovation in order to increase whole
performance of Organisation in an effective manner. This report is carried upon Southern
Business Technology. It is determined as a company which operate their business in
telecommunication industry and it is founded in the year of 1965. This report discuss about the
main factor for assessing growth as well as opportunity of Organisation in an effective manner.
In addition to this Ansoff matrix is used for strategic planning for future growth of the company.
Furthermore it is necessary to assess different sources of fund to achieve leading position at
marketplace. And it is necessary to improve the strategic plan and identify different method
through which small business can determine succession as well as exit option (Aganbegyan,
2019).
Main concern for assessing growth opportunities
It is necessary for every organisation to make effective plan in order to achieve goal as
well as objective in stipulated period of time. Southern Business Technology offer a variety of
communication system like mobile services, super fast internet as well as telephone and many
more. Therefore for planning in an effective manner the company adopt Porter generic strategy
as well as PESTEL analysis in order to make effective strategy which is going to be mentioned
below:
Porters Generic Strategy: Porter generic strategy is used by organisation that helps
them in knowing the direction in which they operate their different activities and function of
business organisation in an effective manner. There are four strategies which are given by
Michael Porter in order to gain competitive advantage of rival firm at Marketplace. Therefore the
four tactics which provide direction to southern business technology that is given below:
Cost Leadership: In this strategy the business organisation focuses on providing superior
quality product at lower cost in order to achieve more and more profit during the period of time.
There is wide variety of communication services which is provided by southern business
technology such as super fast internet, mobile phone services as well as many more. Therefore

through cost leadership strategy the company offer superior quality products and services at
relatively low cost to its customer in order to achieve favourable outcomes.
Differentiation: It is necessary for company to offer unique as well as innovative product
and services to its customer in order to target large number of customer at Marketplace. Southern
Business Technology focuses on adopting a specific strategy for achieving success and brings
innovation in order to provide superior quality product and services to its customer in order to
gain competitive advantage of rival firm at Marketplace. They focus on providing innovative as
well as unique product and services to its customer at affordable cost in order to retain them for a
longer period of time (Bae, 2017).
Focus on cost: In this tactics, the company target niche market and offer goods and services
at relatively low price. It helps the Southern Business Technology to provide the product and
services as per the need of customer at affordable cost and achieve competitive benefits over
rival firm during the period of time.
Differentiation focus: This is strategy is connected to target market and emphasized on
unique as well as innovative product as well as services. It helps them in building a strong brand
image and reputation of company in front of customer at market place. In context of Southern
Business Technology, they emphasized on providing unique as well is innovative product in
order to gain competitive benefits.
From the above mentioned strategy it has been analysed that Southern Business
Technology uses differentiation strategy in order to offer unique product and services to its
customer in London Market (Rydin and Tate, 2016).
PESTLE Analysis: PESTEL analysis is used for assessing external environmental factor
which imposes direct impact on success as well as growth of organisation which is going to be
mentioned below:
Political: Due to frequently change in the government policy it is not necessary for
organisation to change their policies, rules as well as regulation of company as per the
government that results in decreasing productivity within business organisation.
Economical: Due to stability in inflation rate it helps Southern Business Technology in
buying innovative software at low cost which attract the customer and manage the growth of
business organisation