Urban Planning and Housing Strategies

This assignment delves into the crucial connection between urban planning and the housing market. It encourages students to examine how planning decisions influence housing availability, affordability, and overall city development. The analysis should encompass various planning strategies aimed at fostering sustainable growth, addressing housing shortages, and promoting equitable access to decent housing for all.

PLANNING OF GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1 Growth opportunities and impact on the digital technology..................................................2
P2 Application of the Ansoff matrix...........................................................................................3
TASK 2............................................................................................................................................5
P3 Sources of funding and its advantages and disadvantages.....................................................5
TASK 3............................................................................................................................................6
P4 Design and plan of the growth for the financial information.................................................6
TASK 4............................................................................................................................................9
P5 Exit and success option for the small business......................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning is the most effective and important tool that assists to accomplish desire
objectives and goals of the business in successful aspect. With this regard, the organisation able
to make sustainability at workplace. In this way, manager of the business develop their outcomes
through perform several activities. In this aspect, planning develop better values that assists to
make necessary things (Deng, Ma and Zhang, 2017). Further, experts also taking their important
part through them can make effective functions and operations and ascertain conceptual skills for
their planning. In this regard, present report based on the Telon outdoor. Through consist
effective planning, the organisation able to arrange fund for their development and ascertain
more profit. For gaining insight knowledge towards the company, present report covers effective
understanding regarding different resources. Furthermore, it includes learning towards the
features that are needed for the management team of chosen business. In addition to this, SME
exit and succession develop in the report.
TASK 1
P1 Growth opportunities and impact on the digital technology
In order to create effective functioning and outcomes, there are several elements included
in Telon Outdoor in media agency for focusing on the innovative application. There are several
media tools to ascertain effective results at workplace (Ruming and Davies, 2014). There are
several kinds of opportunities exists in front of the chosen business to operate their operations
and functions through innovative work. At workplace, there are several elements employed
within the organisation. It assists to ensure better and creative ideas for advertisement to deliver
better practices. Along with this, collective working also helps to set targets and ascertain
effective results in the business enterprise (Han and Lin, 2017). This is because, there are such
practices exist that could be impact on the work efficiency in the systematic manner.
The chosen organisation can also work with media agency to work as per their partner and
other members working. In this regard, they are planning different activities that assists to
manage work and performances in systematic and effective perception. At Telon Outdoor, there
are 84 employees working and allow management to focus on the accomplishment of the
objectives in systematic manner (Loh and Norton, 2015). Along with this, innovative campaign
being organised to create social awareness. In this way, famous campaign also organised by the
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business is PlayStation 4. Therefore, in London there are Oxo Tower light up with several games
circle. Further, different campaign also develop that are famous for sparked Pepsi Max’s so that
advertisement activities improves to make creative results and brand image in the competitive
market (Vogeler, Cichota and Beautrais, 2016). With the help of sustainable improvement in the
advertisement activities, Telon Outdoor can easily gain better performances. In this way,
financial problems will be resolve that assists to expand business in different areas of the world.
In respect to create outdoor advertisement, there are several unique opportunities exists that
assist to focus on promotion of the wider communication for accomplishment of goals. With the
help of agencies, client media and partners, there are different approaches has been develops for
cultural and planning philosophies (Hui and Tsang, 2014).
The chosen business has skilled labour so that they can make effective results in the
several activities such as planning, account management, selection of the strategy and managing
the activities for innovative functions at Telon Outdoor. In addition to this, it also helps to create
better satisfaction among people to expand operations in the UK market (Lafley and Martin,
2013). Therefore, it is the best way to increase market share and make it advanced in the areas.
With the help of introducing the advertisement and consultancy, overall work practices will be
ascertained in effective manner. It assists to lead in the business in creative aspect. Hence, goals
and objectives could be accomplishing through transform the applications for innovative values
and products (Wickramasinghe and Jayaweera, 2011). Client required learning and referring
properly to develop their key aspects in the new areas of the world. Further, application of the
PESTLE analysis also important to understand the diverse workforce and ascertain factors that
are included in the enterprise. It includes, political, economic, social, technological, legal and
environmental. Hence, management has opportunities to generate effective values that is very
important to make positive outcomes (Yousif and Hassan, 2013).
P2 Application of the Ansoff matrix
In this way, it has been seen that management of Telon Outdoor also have focus on the
application of the Ansoff matrix to create effective functions with practices. The chosen
organisation has also opportunities to make long term sustainability. Hence, application of
different factors considered as the critical way to penetrate, diversification, product development
and development (Choi, Kim and Chung, 2017). In respect to access the Ansoff, strategies will
be ascertain to focus on the better development. There are better opportunities existing in the
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market that improves existing products and services. It also helps to create better opportunities in
business for attracting several customers. It also assists to gain better advantages through focus
on the strategy. With the help of applications in expansion values, the chosen organisation can
make effective results to attain better opportunities in the environment (Miller, Tambling and
Funston, 2015). In order to focus on the different customer segment, products and services will
be promoted for desired results. Advanced goals and objectives have been developed to grow
operations in several geographical areas. In the competitive market, it is the best opportunities to
make sustainable growth. With the help of supplier relation, that improve expansion and better
opportunities for market share (Gurran and Bramley, 2017). With the help of application of
unique technological values, improvements also made in the business.
In addition to this, it is very important for management of the Telon Outdoor to develop
their focus on product development. With this regard, the chosen organisation need to develop
and improves products and services in effective manner. In the effective development, products
are categories on the basis of development strategy (Hrelja, Hjerpe and Storbjörk, 2015).
Therefore, the organisation will able to enhance their operations in different news areas of the
organisation. Investment also needed for conducting research and development program
regarding improvement in the business. Acquisition is the effective element that assists to make
further improvement into the account. With this regard, the organisation has opportunities to
deliver effective results through develop their operations in new areas as well.
Moreover, branding is the effective process in which management of Telon Outdoor need
to enhance their small business targets in effective manner. There are several witnessed also
require for product promotion for carrying necessary outcomes (Zambon, Serra and Salvati,
2017). It is the best way to continue grow operations to attain competitive advantages for long
term opportunities. Diversification is the another technique which referred to the management
for continuous development. In this aspect of management, products and services of the
organisation also develops for attaining potential growth. In order to improve activities, effective
identification is needed to ascertain the risk (Miller, Tambling and Funston, 2015). Factors also
need to be assess that make effective results through minimise risk aspects. In Telon Outdoor
digital tools also expanded that make effective growth through network at workplace. It also
allow for ensure better opportunities to attain overall growth. In addition to this, services could
be promoted through effective and diversified ways that ensure better opportunities at workplace.
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It is the best way to learn and develop effective functioning in the business environment (Hui and
Tsang, 2014).
TASK 2
P3 Sources of funding and its advantages and disadvantages
Telon Outdoor operate their functions and operations in different areas of the world so that
they needed more fund and money through revenue and profits will be develops in the new
markets. Better opportunities also needed effectively that considered diverse elements to resolve
issues and problems of the organisation (Deng, Ma and Zhang, 2017). In this context, number of
operations and services also develop at workplace that assists to accomplish desired results in
systematic manner. It is the best way to allocate right amount of fund for each activity that makes
creative results in the business unit. Moreover, bank loan, venture finance, etc. elements are
require to create key options in which business will focus. In respect to effectively allocate the
fund, overall performances can be develop through solving issues.
In addition to this, bank loan also considered effective method that allow to improves
sources of the funding in significant manner. Telon Outdoor can borrow their money through
different areas so that it is the best way to make better development for business expansion
(Hrelja, Hjerpe and Storbjörk, 2015). In addition to this, crowd funding also considered practices
to make effective functions and operations for the specific project and small amount of money
for development of the organisation. With this regard, collection determines for diverse number
of people through considered approaches of internet services. It could be referred as the
alternative method for fund allocating that are used by the diverse enterprise. When presented
information helps to expand the funding sites, authentic information could be ascertain for
developing practices to attain key goals and objectives (Choi, Kim and Chung, 2017).
In addition to this, venture finance also determines effective results in the business that
assists to accomplish desired outcomes at workplace. In this way, profit will be earned through
several activities that create effective development for ascertain target market through allocation
of the resources. It has been witnessed that company has several aspects to deal with target
market so that it is the effective way to accomplish systematic results at workplace. Development
of the business also assists to create economic development in the organisation for effective
arrangement of the finance (Vogeler, Cichota and Beautrais, 2016). In respect to implied
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different sources, economic development has been take place that assists to accomplish financial
needs and lead for operational values. It makes impressive success for the economic
development and charge as the low interest rate from lending amount from the bank. When the
Telon Outdoor not effective operate their functions through allocate the resources, they are
unable to solve business issues in systematic manner. In respect to form business operations and
activities transformation, money needs to be borrowed from different vendors. It defines as the
development of the strong relationship that assists to accomplish desire results in the enterprise.
In order to develop the finance amount, issues can be overcome in systematic manner that assists
to considered internal revenue at workplace (Deng, Ma and Zhang, 2017). It also creates
significant results to meet with the latest trends and manage functions. It means that expenses
could be controlled in the proper manner that increases effectiveness at workplace. In addition to
this, taxes can be save through solve different issues and allocate the fund from the internal
resources. It assists to lead with impressive level of the success and attain overall growth in the
business environment Hrelja, Hjerpe and Storbjörk, 2015).
In this way, the chosen organisation has better opportunities to create profitable outcomes
and ascertain more profit at workplace. In addition to this, diversify is the important strategy that
make innovative outcomes and operations in Telon Outdoor. Therefore, overall growth of the
company has been develops on the basis of product development categories. In addition to this,
the organisation also able to enhance their revenue and profits in different department (Miller,
Tambling and Funston, 2015).
TASK 3
P4 Design and plan of the growth for the financial information
In respect to make proper growth and outcomes, financial information required to create
plan. In this context, Telon Outdoor has responsibility to make sure their objectives and goals
will be accomplish in systematic manner. Following are certain objectives will be develops at
workplace:
Objectives
 To identify the trends of media and advertisement within the UK market.
 To enhance the sales of the chosen organisation in London areas.
 To develop new ways for implementing services in the enterprise.
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Time frame
In order to accomplish the goals and objectives, effective time frame need to be set so
that all objectives will be accomplish in systematic manner. With this regard, each activity will
be done in the time frame that are essentially taken into the account. In addition to this, timeline
will be clearly describes that indicates several activities with applied in it Telon Outdoor. Overall
growth and objectives of the organisation has been ascertained in systematic manner so that in 15
weeks they can accomplish their effective results (Hrelja, Hjerpe and Storbjörk, 2015).
Products and services
In respect to develop several opportunities, business activities also set as the important
part which make creative results at workplace. In this regard, digital outdoor activities will be
planned for the small business enterprise. Further, advertisement is the best tool for Telon
Outdoor to diversify their operations and functions in new areas. It is the best way to promote
and enhance opportunities that make creative results at workplace (Choi, Kim and Chung, 2017).
In addition to this, necessary elements need to be develop that make diverse consultant in UK
market. With the help of opportunities, management of the chosen business can easily expand
their operations and functions as the consultancy services so that corrective measurement can be
taken into the account. Therefore, business can expand their operations and functions
Segmentation target and positioning
In respect to promote effective services, there are different kinds of activities develop by
the management that need to focus on the demographic segmentation. Further, it has been
noticed that there are several elements in which Telon Outdoor need to focus. For example,
income level that assists to diverse activities of the organisation to target appropriate clients. On
the other hand, it is very important to business to operate their functions for low level income of
the people (Deng, Ma and Zhang, 2017). Therefore, it creates several opportunities for
developing effective results. In addition to this, there are different categories also develops in
which low income group of people have financial capacity in relations to the branded products
and services.
Beside this, it could be said that targeting to the people also consist better results and
outcomes with effective application of the strategy. It creates better aspect in the business unit
for ascertain more profits and revenue Zambon, Serra and Salvati, 2017). Further, it has been
stated that target accomplish with those businesses who have looking for the advertisement of the
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products and services. It is the best way for producing results for several travellers. In addition to
this, it consists very important part to make effective positioning at workplace. Through long
term opportunities, the organisation has effective results to improves social media advertisement.
In respect to make creative application, Telon Outdoor can easily create better awareness at
workplace. It helps to lead business and enhance impressive level in it. However, it also consists
goals and objectives that are very important elements to make succeeding in the organisation
(Miller, Tambling and Funston, 2015).
Analysis
Further, the organisation has opportunities to make their analysis and implement diverse
workforce. Therefore, environment values required proper outcomes and goals that are attained
in successful way. It has been noticed that the chosen business require to focus on the political
values that create strategies for ascertain political conditions. It helps to lead in the enterprise that
create successful aspects at workplace (Zambon, Serra and Salvati, 2017). Economic conditions
of UK also indicates stable results to perform several functions and operations that might be
affect to overall outcomes and results. Further, it has been seen that social values referred
properly so that management ensure that they are being develops account in proper manner.
Beside this, technological values also need to make creative functions and operations that make
long term growth at workplace. It assists to promote goals and objectives in systematic manner
and create sustainability.
Plan
With this regard, effective development and business opportunities will be ascertain in
systematic manner that are necessary for the goals and objectives. In this aspect, location of the
organisation also create major role to easily access and ensure profitability at workplace. In
respect to create effective consideration, customer service department has opportunities for
accomplish goals and objectives. Service department also provide quality of the products and
services that assists to create valuable results at workplace and accomplish targets. It assists to
attract so many customers in Telon Outdoor. Therefore, goals and objectives could be meet in
systematic manner. Company management also circulate necessary information among the staff
members so that proper communication will be develops at workplace that assists to accomplish
goals and targets. Therefore, communication play vital role in success of the organisation and
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customers also attracted in positive aspect for having better opportunities at workplace (Miller,
Tambling and Funston, 2015).
There are several factors exists that are effectively applied in the business and assists to
develop effective results at workplace. In this regard, various elements need to be develops
through focus by the company such as refining scope, allocating of the resources and budgeting,
enhancement on the marketing activities that assists to promote goals and targets in systematic
manner (Hrelja, Hjerpe and Storbjörk, 2015). It is the best way to accomplish targets and goals
within the organisation for there developing monitoring and overall development. However, it
also creates negative impact on the business operations when they are fail to access relevant
information and objectives will be accomplish in systematic manner. In order to considered
several marketing activities, the organisation has opportunities to deliver successful outcomes at
workplace (Vogeler, Cichota and Beautrais, 2016).
TASK 4
P5 Exit and success option for the small business
In respect to make creative operations and functions, small business enterprise has
several opportunities exists to make their revenue and profit very high. In this regard, it has been
noticed that success of the organisation also depends on the focus to make certain changes in
member positioning (Choi, Kim and Chung, 2017). In this regard, CEO of the organisation and
other members has responsibility to make certain changes to create better opportunities at
workplace. In this way, the organisation can appoint several people at workplace which create
effective consideration among the several members. Overall opportunities of the business also
advanced that take consideration of the management activities that are also ensured key goals
and objectives in successful aspect (Deng, Ma and Zhang, 2017). In addition to this, there are
also certain benefits develops at workplace that make creative results to reduce involvement of
the parties. Therefore, overall development of the company is depends on the benefits that are
taken as the important aspects at workplace.
In addition to this, sustainability development is the crucial aspect that assists to ensure
overall growth which make effective functioning within the enterprise. Furthermore, it includes
exit method for transferring ownership which is the key measurement for employed in respect to
sustainable development (Zambon, Serra and Salvati, 2017). With this regard, group of
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employees ascertain their participation to acquire and use several resources of the organisation.
With the help of continuous development, resource allocating assists to lead with impressive
level of the organisation. Hence, it is the best opportunities towards the business goals and
objectives to cater effective results at workplace.
In respect to make continuous development, resources allocation includes transferring the
ownership to create practices that allows exit from the enterprise (Vogeler, Cichota and
Beautrais, 2016). It has been witnessed that the chosen organisation need to make proper focus
for creating effective planning and promotion of the activities. It assists to make succeeding
through operate several business activities. The enterprise can also create their outcomes and
operations to select the members to perform several activities. In respect to organise several
activities, the chosen business has opportunities to assess, organise, examining and ascertain
more functions (Miller, Tambling and Funston, 2015).
CONCLUSION
From the above report, it can be concluded that planning is the important function to
make effective growth in the business enterprise. In this context, report summarized about Telon
Outdoor which is the small sector business and develop their profitable results in succeeding
manner. They are developing their performance to target many people at workplace. In this
regard, report discussed about the development plan that assists to accomplish goals and
objectives in systematic manner (Armstrong, Kotler and Brennan, 2015). Furthermore, it
explained about the objectives and goals which need to be taken to create several growths of the
business unit. Moreover, it making more growth of the business that assists to cater effective
information to lead with different businesses. Ansoff matrix also summarized to create effective
functioning through adopt new way for business enterprise. In this aspect, the chosen
organisation selecting several strategies that assists to create effective consideration in the
business unit. In addition to this, report also articulated about the potential sources that are
available for operate successful aspects of the organisation. In this regard, the chosen
organisation has opportunities to create their overall profits and revenue in different areas of the
world.
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REFERENCES
Books and Journals
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Choi, M., Kim, S.H. and Chung, H., 2017. Optimal shipyard facility layout planning based on a
genetic algorithm and stochastic growth algorithm. Ships and Offshore Structures, 12(4),
pp.486-494.
Deng, Y., Ma, R. and Zhang, H.M., 2017. An optimization-based highway network planning
procedure with link growth probabilities. Transportmetrica A: Transport Science, pp.1-
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Gurran, N. and Bramley, G., 2017. Conclusion: Reuniting Planning and Housing Policy. In
Urban Planning and the Housing Market (pp. 363-385). Palgrave Macmillan UK.
Han, H. and Lin, L., 2017. Predicting Growth of City's Built-up Land Based on Scenario
Planning. International Review for Spatial Planning and Sustainable Development, 5(2),
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Hrelja, R., Hjerpe, M. and Storbjörk, S., 2015. Creating transformative force? The role of spatial
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Hui, E. and Tsang, H., 2014. Sourcing strategies of facilities management. Journal of Quality in
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Lafley, A. and Martin, R., 2013. Playing to Win: How Strategy Really Works. Harvard Business
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Loh, C.G. and Norton, R.K., 2015. Planning consultants’ influence on local comprehensive plans.
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Miller, S.M., Tambling, C.J. and Funston, P.J., 2015. GrowLS: Lion (Panthera leo) population
growth simulation for small reserve management planning. South African Journal of
Wildlife Research, 45(2), pp.169-177.
Ruming, K.J. and Davies, P.J., 2014. To what extent ‘an entirely new approach to how planning
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Vogeler, I., Cichota, R. and Beautrais, J., 2016. Linking Land Use Capability classes and APSIM
to estimate pasture growth for regional land use planning. Soil Research, 54(1), pp.94-
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Wickramasinghe, V. and Jayaweera, M., 2011. Career management strategies among IT
professionals in offshore outsourced IT firms in Sri Lanka. Journal of Management
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Yousif, L. and Hassan, S., 2013. Knowledge management strategies, innovation, and
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