Planning for Growth Assignment: Business Plan Assignment

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1. Evaluation of growth opportunities and its impact on digital technology.......................3
P2. Ansoff’s growth vector matrix.........................................................................................5
P3. Assess the potential sources of funding available to businesses......................................6
P4. Design a business plan for growth of organisation..........................................................8
P5. Assess exit or succession options for the small business..............................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Planning is considered as one of most critical aspect for every business firm because it
allows to have long term sustainability. It is a process that allows manager to have thinking
regarding systematic application of activities in order to accomplish goals. With a help of
planning the better values can be offered to the business activities. However, it is necessary for
experts to have consideration of psychological aspects and conceptual skills for effective
planning. In present report, the growth opportunities of Telon Outdoor will be discussed. By
having an effective understanding of potential sources of funding the small business organisation
can easily have better opportunities in context to growth. Along with this, study will also provide
learning in regard to business plan features that need to be referred by management to Telon
Outdoor for sustainable opportunities. Moreover, present report will allow to have understanding
of options that are available for SME in terms of exit and succession. It will allow business firm
to have continuous improvement in practice so that long term benefits can be attained.
P1. Evaluation of growth opportunities and its impact on digital technology
Telon Outdoor is a media agency who focuses on innovative application of media tools in
order to promote products and services of its clients. One of key opportunity for the business
entity is that innovative work practice environment is properly employed within organisation. It
helps in ensure that better ideas of advertising are being suggested to clients so that their business
can have better practice (Andreu and et. al., 2016). In addition to this, it can be said that
collective working is also effectively promoted within organisation which improves the overall
work productivity. By having a continuous focus on development of business practice in respect
to collective working the business entity can easily accomplish its goals and objectives. It is
because such practice within Telon Outdoor will have impact on work efficiency in desired
manner.
Company can be referred as a media agency who have work according to their partner
needs. They plan activities in a way to manage projects so that better services can be offered to
various small businesses. Number of employees within organisation is 84 which also allows
management to have effective retention. It means the company is also well focused towards
accomplishment of employees needs so that better opportunities can be attained. In addition to
this, it can be said that number of innovative campaigns are being organised in order to create a

social awareness. One of the most famous campaign that has been organised by business firm
was for PlayStation 4. In this, London’s Oxo Tower was light up with games circle. Another
campaign which is famous is of sparked Pepsi Max’s. Such kind of advertising activities has
improved the brand image in the competitive market (Bridle, 2010). It means through having a
sustainable improvement in its advertising activities the Telon Outdoor can easily gain better
profit. It will allow business firm to resolve its financial issues and helps in future expansion.
One of key unique identity of organisation is that they are focused towards outdoor advertising in
order to promote wider communication. Talon promotes open working between agencies, clients
and media partners as well as a tailored approach to individual agency cultures and planning
philosophies. With an effective consideration of such values the issues in terms of work practice
management are being resolved (Chen, 2015).
Company is also having a skilled workforce which allows to have effective participation in
activities like planning, account management, strategy selection, management of work activities
and innovative promotion. It can be stated that such kind of innovative practice of Telon Outdoor
allows to ensure that they are offering better satisfaction to its clients. Company can expand
business in diverse regions of UK so that market share can be advanced (Clawson, 2008). Along
with this, introduction of further activities like in-door advertising and business consultancy.
With an application of such values the overall work practice within organisation can also be
advanced. It will lead business firm to impressive level of success and assist in gaining better
competitive advantage (Yousif and Hassan, 2013).
Telon Outdoor can also focus on portfolio strategies in order to have better opportunities
so that goals and objectives can be accomplished. Products need to be have transformation with
an application of innovative values. Client need also need to be referred properly in order to have
better development of key aspects that can assist business in gaining better opportunities.
Application of Pestle is also necessary to refer because it helps in understand diverse factors
associated with the firm. Classification of factors can be as political, economic, social,
technological, legal and environmental (Maley, 2011). If management is having appropriate
information about such values then business firm can easily frame sustainable strategies to attain
better growth. It will make understand how business can have collective working using pestle
factors. Moreover, it is also necessary to have use of porter generic values. It will allow to have
consideration of factors associated with market so that better outcome can be attained. It will