Research on Planning of Promotional Campaign
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Added on 2020-06-05
Research on Planning of Promotional Campaign
Added on 2020-06-05
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Planning of promotional campaignINTRODUCTIONMarketing in travel and tourism(Create a promotional campaign)CONCLUISONIn order to spread awareness towards theupcoming summer holiday package of Scotland,Expedia.com is using integrated promotional mix. Itwould aids organisation as it can use both offline andonline marketing networks for promoting its newproduct and service. Now these days, travellingcompanies are using internet marketing campaign bysocial media channels and search engine optimisation,Expedia.com designs its own brochure and print as wellas publish it on its website and other web channels.Effective marketing is the key factor of growth and success of everycommercial entity. It helps managers to reach their target and potentialcustomers in pervasive manner and recognise their needs and wants aswell. Promotion and marketing both are interrelated with each other,promotion is the important part of marketing. It helps in sellingproducts and services of the firm at marketplace by attracting moreand more customers.Promotion tools and techniquesThe firm is also doing advertising through newspaper,magazines, television, radio, bill boards etc. It also usesdifferent networking in order to reach internationalcustomers, i.e. Facebook, Twitter etc. For attractingmore and more people, the firm is using sales promotiontechniques, like special discount offers for first hundredbookings and other premiums on online bookings. Forinstance- there is 2% discount for advance of Scotlandtour package, As per the above mentioned report it has beensummarised that marketing plays a significant role intravelling sector. Promotional campaigns aids acompany to attract a large group of people in aneffective manner. Advertising – It states with brand building andbrand recognition that boost up sales andproficiency. The firm Expedia.com can advertiseits upcoming summer tour package 2018 innewspapers, social media and other channels inorder to attract more and more customers. Sales promotion – It involves variety ofpromotional tools, such as- premiums, discountsetc. in order raise sales. It further relates withinfluencing people to purchase product andservices of the company to avail additionalbenefits. Promotion is the best way to communicate the brand value and brandequity to target audiences. With the assistance of these promotionaltools and techniques tour operators can easily reach with a large groupof people in a certain time period. In order to capture high marketshare, Experdia.com is using promotion mix strategy. Belowdescribed are the main elements of promotion mix:Public relation – This firm is having good and positive public relationswith local communities and media that enhance its market goodwilland reputation in target market. Personal selling – Several travelling agencies are being used salespersonnel in order to interact with customers. It is accessible increating healthy and positive public relation with customers.Expedia.com has hired a sales personnel specialist who will beexplained the major feature of its upcoming tour plan to customers.
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