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Sainsbury's Communication Strategies

   

Added on  2020-01-07

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MANAGING COMMUNICATION,KNOWLEDGE ANDINFORMATION
Sainsbury's Communication Strategies_1

TABLE OF CONTENTSTASK 3............................................................................................................................................1INTRODUCTION...........................................................................................................................13.1 Existing process of communication in the organization...................................................13.2 Ensure greater integration of communication in the organization...................................23.3 Personal plan to improve own communication skills.......................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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TASK 3INTRODUCTIONBusiness entities provide various goods and services in the market. In order to attainorganizational objectives management should adopt effective communication system. It helps toexchange different information and knowledge essential for planning strategies for businessentity. The present report includes Sainsbury as case study and it is eminent providing variousretail products across global market.3.1 Existing process of communication in the organizationCommunication is an essential process to exchange information, ideas and instruction inan organization. Sainsbury being the second largest chain of supermarkets require effectivesystem to communicate (Ilonen and et.al., 2011). Managers adopt several ways to communicatedepending upon message and context of instructions. Sainsbury adopts following communicationprocess to exchange and direct information in existing business environment:Oral mode of communication refers to oral transmission of messages between employerand employees. The main objective of this type is to make subordinates understand whatthe manager is trying to convey in oral or written form. It is based on simple concept ofkeep it short and simple. It includes face-to-face conversations, telephonic conversation,video, radio and voice over internet. Its main advantage to Sainsbury is it bring quickfeedback just by reading facial expression of individuals.Written communication is next method used by management of concerned businessentity. The managers make use of techniques such as bulletins, memos, job description,electronic mail and employee manuals for internal environment. While, to communicatewith external factors tools like fax, advertisement, brochures, news releases and officialwebsites are enforced.Formal communication is made on basis of certain rules and regulations framed by thecompany. These are set of conversations made in form of formal and official style.Managers’ use four patterns of communication that is upward, downward, vertical andhorizontal (Christopher and Peck, 2012). In upward style, the managers instruct andprovide guidelines to respective subordinates. While in downward style ofcommunication, employees are encouraged to provide feed backs and suggestions to their1
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